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Consumer Insight Marketing Jobs in Texas (NOW HIRING)

Consuela LLC

Manager, Growth Marketing

Austin, TX · On-site

Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand opportunities * Identify opportunities to grow awareness and penetration within key target consumer ...

CONSUELA LLC

Manager, Growth Marketing

Austin, TX · On-site +1

Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand opportunities * Identify opportunities to grow awareness and penetration within key target consumer ...

Aramark

Senior Marketing Manager

San Antonio, TX

We are seeking a Senior Marketing Manager to lead and scale marketing initiatives across Aramark ... Consumer Experience & Insights Drive Voice of the Consumer initiatives focused on the preferences ...

Aramark

Senior Marketing Manager

San Antonio, TX

We are seeking a Senior Marketing Manager to lead and scale marketing initiatives across Aramark ... Consumer Experience & Insights Drive Voice of the Consumer initiatives focused on the preferences ...

Aramark

Senior Marketing Manager

San Antonio, TX · On-site

We are seeking a Senior Marketing Manager to lead and scale marketing initiatives across Aramark ... Consumer Experience & Insights Drive Voice of the Consumer initiatives focused on the preferences ...

Fossil Group

Global Marketing Director

Richardson, TX · On-site

Translate brand positioning, consumer insights, and business objectives into actionable marketing plans. * Ensure all marketing initiatives align with partner brand guidelines, seasonal priorities ...

Red7

Marketing Associate

Dallas, TX · On-site

$57K - $67K/yr

Translate consumer and trend insights into actionable opportunities. * Present ideas to motivate and energize cross-functional teams and go to market partners. * Collaborate with the marketing team ...

Red7

Marketing Associate

Dallas, TX · On-site

$57K - $67K/yr

Translate consumer and trend insights into actionable opportunities. * Present ideas to motivate and energize cross-functional teams and go to market partners. * Collaborate with the marketing team ...

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Consumer Insight Marketing information

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What cities in Texas are hiring for Consumer Insight Marketing jobs?

Cities in Texas with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

Manager, Growth Marketing

Consuela LLC

Austin, TX • On-site

Full-time

Re-posted 4 days ago

Job description

Job Type
Full-time
Description
Manager, Growth Marketing
Location: Austin, Texas (Hybrid)
Reports To: Marketing VP
Department: Marketing
About Consuela
Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni's design philosophy, The Art of the Unmatched™ - an intentional juxtaposition of colors, textures and patterns that reflect life's wild and varied journey.
Consuela's purpose and mantra - Make Today Ridiculously Awesome - is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to make.
Purpose of Role
This role is equal parts strategist, operator, analyst, and storyteller. Reporting directly to the Vice President of Marketing, the Growth Marketing Manager role is responsible for leading Consuela's customer acquisition ecosystem across paid, earned, and organic channels with a focus on driving new-to-brand customer growth. This individual contributor role owns the development of insight-driven acquisition strategies designed to expand awareness, deepen audience engagement, and deliver measurable business impact across our omnichannel business.
The ideal candidate is deeply curious about consumer behavior and energized by identifying opportunities to reach new audiences in thoughtful, creative, and performance-driven ways. They understand how full-funnel marketing ecosystems work together and are equally comfortable analyzing performance data, collaborating with agency partners, building audience strategies, and refining campaign execution through continuous optimization.
This role partners closely with Marketing Strategy, Brand Creative, Digital Commerce, Retail, Analytics, and external agency partners to ensure acquisition strategies are aligned with the Consuela brand experience while delivering strong business outcomes.
This role is based onsite in Austin, Texas. Remote candidates will not be considered.
Key Responsibilities
Growth & Acquisition Strategy
  • Develop and lead full-funnel acquisition marketing strategies focused on driving new-to-file customer growth across paid, earned, and organic channels
  • Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand opportunities
  • Identify opportunities to grow awareness and penetration within key target consumer segments
  • Partner cross-functionally to ensure acquisition efforts align with broader brand, product, retail, and eCommerce priorities
  • Support annual and seasonal marketing planning with channel strategies, forecasting, and performance expectations
Paid Media & Performance Marketing
  • Lead paid media strategy development across channels including paid social, search, display, video, affiliate, and emerging platforms
  • Partner with external agency teams to execute campaigns, optimize performance, and improve efficiency across the marketing funnel
  • Monitor campaign pacing, audience performance, attribution, ROAS, CAC, and other acquisition KPIs
  • Continuously test, learn, and iterate creative, targeting, messaging, and channel strategies to improve performance
  • Evaluate and recommend new acquisition opportunities, platforms, partnerships, and growth channels
Audience Insights & Consumer Understanding
  • Lead audience research and consumer segmentation initiatives to identify growth opportunities and emerging trends
  • Translate consumer insights into actionable acquisition strategies and campaign recommendations
  • Analyze customer behavior, conversion trends, and media performance to inform optimization decisions
  • Partner with analytics and CRM teams to better understand customer journeys and lifecycle performance
Earned & Organic Growth
  • Collaborate with PR and external agency partners to support earned media strategies that increase brand visibility and audience reach
  • Partner with Social Media, Brand, and Creative teams to align acquisition efforts with organic storytelling and content strategies
  • Support integrated campaign planning to ensure cohesive messaging across channels and touchpoints
Reporting & Optimization
  • Develop recurring performance reporting and actionable insights for leadership and key stakeholders
  • Identify opportunities to improve acquisition efficiency, channel effectiveness, and overall marketing performance
  • Use data and business context to make strategic recommendations and influence marketing priorities
  • Maintain strong operational rigor across campaign planning, timelines, deliverables, and performance tracking

Requirements
What You Bring to the Role
  • 5-8 years of experience in growth marketing, acquisition marketing, or performance marketing within an omnichannel retail or lifestyle brand environment
  • Proven track record of driving measurable new customer acquisition growth
  • Experience developing and optimizing full-funnel marketing strategies to create a brand-to-consumer connections ecosystem
  • Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into action
  • Experience managing external agency partners across paid media and/or public relations
  • Strong understanding of customer acquisition metrics including CAC, ROAS, conversion rate, attribution, LTV, and funnel performance
  • Excellent project management and organizational skills with strong attention to detail
  • Ability to thrive in a fast-moving, high-growth environment with evolving priorities
  • Strong communication and cross-functional collaboration skills
  • Passion for brand storytelling, consumer behavior, art, fashion, and retail experiences
How You Show Up
  • You are naturally curious and constantly asking questions about consumer behavior, performance trends, and growth opportunities
  • You combine creativity with analytical thinking and know how to balance brand and performance
  • You bring structure, organization, and follow-through to complex projects and campaigns
  • You are highly collaborative and communicate clearly across teams and external partners
  • You are energized by testing, learning, and continuously improving outcomes
  • You are comfortable navigating ambiguity and building processes as the organization scales
  • You care deeply about the customer experience and protecting the integrity of the brand while driving growth
  • You bring a positive, solutions-oriented mindset and find joy in the journey
What Success Looks Like
  • Acquisition campaigns consistently drive healthy new-to-file customer growth
  • Paid media investments are optimized efficiently against business goals and performance targets
  • Consumer insights meaningfully influence audience strategy and campaign execution
  • Cross-functional teams feel informed, aligned, and supported throughout campaign planning and execution
  • External agency partners operate with strong accountability, clarity, and partnership
  • Reporting is timely, actionable, and tied to strategic business decisions
  • The Consuela brand continues reaching new audiences while maintaining a highly differentiated and emotionally connected brand experience

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