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Consumer Insight Marketing Jobs in Texas (NOW HIRING)

Good Culture

Vice President of Marketing

Austin, TX · On-site +1

Develop and execute a consumer-insight led marketing strategy to support Good Culture's long-term growth ambitions and business objectives. * Lead and integrate all marketing functions, including ...

Good Culture

Vice President of Marketing

Austin, TX · Remote

Develop and execute a consumer-insight led marketing strategy to support Good Culture's long-term growth ambitions and business objectives. * Lead and integrate all marketing functions, including ...

Deckers

This role is a strategic 360 marketer who turns consumer insights, product priorities, and cultural opportunities into clear global campaign strategies, briefs, and go-to-market toolkits. You'll ...

Toyota

Consumer Insights Senior Analyst

Plano, TX · On-site

... marketers, and executives. The ideal research candidate can operate upstream with Business ... Insight Generation: Consumer Insights' function is to provide insight, not merely information and ...

Consuela LLC

Manager, Growth Marketing

Austin, TX · On-site

Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand opportunities * Identify opportunities to grow awareness and penetration within key target consumer ...

CONSUELA LLC

Manager, Growth Marketing

Austin, TX · On-site +1

Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand opportunities * Identify opportunities to grow awareness and penetration within key target consumer ...

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Consumer Insight Marketing information

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What cities in Texas are hiring for Consumer Insight Marketing jobs?

Cities in Texas with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

Vice President of Marketing

Good Culture

Austin, TX • On-site, Remote

Full-time

Re-posted 20 days ago

Job description

VICE PRESIDENT OF MARKETING
LOCATION:Remote US
REPORTS TO: Chief Growth Officer
DEPARTMENT: Marketing
TRAVEL REQUIREMENT: 25%
JOB PURPOSE SUMMARY:
We are seeking a Vice President of Marketing to lead and scale Good Culture's marketing organization as we continue our journey from a fast-growing challenger brand to a billion-dollar category leader. Reporting to the Chief Growth Officer, this role will be responsible for developing and executing an integrated marketing strategy that drives growth, strengthens brand equity, accelerates innovation, and creates a cohesive consumer experience across every touchpoint.
This leader will oversee Marketing & Communications, Brand Management, Creative, Consumer Insights, Shopper & Trade Marketing, and Innovation. They will serve as the steward of the Good Culture brand and own the full consumer growth ecosystem-from portfolio strategy, innovation, and commercialization to integrated campaigns, retail activation, and consumer engagement-ensuring every touchpoint works together to drive awareness, trial, loyalty, and long-term business growth.
The right person for this role doesn't just understand marketing strategy. They have a genuine creative point of view, an instinct for building emotional connections with consumers, and the entrepreneurial drive to build something that endures. They know how to blend and balance big company sophistication and entrepreneurial magic.
ESSENTIAL JOB RESPONSIBILITIES:
  • Develop and execute a consumer-insight led marketing strategy to support Good Culture's long-term growth ambitions and business objectives.
  • Lead and integrate all marketing functions, including Brand Management, Marketing & Communications, Creative, and Innovation.
  • Own the Good Culture brand strategy, ensuring a consistent and compelling brand experience across all consumer touchpoints, including retail, digital, social, influencer, partnerships, media, packaging, innovation, and earned channels.
  • Lead annual brand planning and portfolio strategy, aligning marketing priorities with company growth objectives and category opportunities.
  • Develop and execute integrated 360° marketing campaigns that drive brand awareness, trial, household penetration, loyalty, and revenue growth.
  • Oversee all brand, innovation, retailer, seasonal, and product launch campaigns from strategy through execution, ensuring alignment across paid, owned, earned, shopper, experiential, and retail channels.
  • Lead innovation commercialization efforts, partnering cross-functionally to successfully position, launch, and scale new products in the marketplace.
  • Develop product positioning, value propositions, messaging frameworks, and go-to-market strategies that differentiate Good Culture and drive consumer adoption.
  • Leverage consumer insights, category trends, competitive intelligence, and market analysis to develop an obsessive understanding of the Good Culture consumer, identify whitespace opportunities, inform innovation priorities, and strengthen brand competitiveness.
  • Partner closely with Sales and Commercial teams to develop retailer-specific growth strategies and maximize in-market performance.
  • Champion a modern approach to brand building that combines best-in-class CPG fundamentals with digital marketing, creator partnerships, community engagement, cultural relevance, and emerging consumer trends.
  • Oversee creative development and ensure all consumer-facing communications, campaigns, packaging, and brand experiences reflect the quality, authenticity, and energy of the Good Culture brand.
  • Bring a genuine creative point of view to the brand, a philosophy about what makes Good Culture distinct, and the conviction to protect and evolve that identity over time.
  • Foster brave creative work by setting a high bar for what's beautiful, original, and culturally relevant, and create the conditions for great work to happen across teams and agency partners.
  • Establish clear performance metrics and ensure marketing investments deliver measurable business impact across brand and commercial objectives.
  • Build, coach, and develop a high-performing marketing organization through three direct reports and their respective teams.
  • Foster a culture of collaboration, accountability, continuous improvement, consumer obsession, and high performance.
  • Serve as a key member of the leadership team, partnering cross-functionally to align priorities, drive growth, and help shape the future of Good Culture.

JOB QUALIFICATIONS:
  • 15+ years of progressive marketing leadership experience within consumer-packaged goods organizations.
  • Proven success building and scaling CPG brands sold primarily through retail channels.
  • Demonstrated track record leading significant business growth, ideally helping scale an emerging or challenger brand into a large national business.
  • Deep expertise across brand management, innovation, shopper marketing, consumer insights, and integrated marketing.
  • Strong understanding of both traditional CPG marketing and modern consumer engagement strategies, including social, content, influencer, partnerships, and digital media.
  • Experience leading and developing high-performing teams and senior-level talent.
  • Experience operating successfully in founder-led, PE-backed, and high-growth environments.
  • Strong strategic thinking, analytical skills, and business acumen.
  • Ability to balance long-term vision with hands-on execution.
  • Exceptional communication, collaboration, and influencing skills.
  • Demonstrated ability to lead with humility, build trust, and create alignment across teams.
  • Passion for building brands that make a positive impact on consumers and the world around them.
  • Bachelor's degree required; MBA preferred.

ABOUT GOOD CULTURE:
We believe that if you eat good things, and surround yourself with good, you'll feel good. Simple as that. That's why we decided to create a food company that offers real organic ingredients from trusted sources, promotes good health and tastes great. Our mission is to reinvent the food system, from the (actual) ground up. We are a cultured dairy company that currently makes pasture-raised cottage cheese, rich probiotic sour cream, cream cheese and probiotic milk. We're looking for some cultured healers!
Good Culture is an equal opportunity employer. At Good Culture we also believe a great culture fosters and values a diverse, equitable, and inclusive workforce. We seek individuals of all backgrounds and experiences to apply for this position. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Good Culture is committed to creating an inclusive environment for all employees.

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