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Consumer Insight Manager Jobs in Simpsonville, SC

Syensqo

Site Controller CCF Sites

Piedmont, SC · On-site

$100K - $140K/yr

Prepare and deliver performance presentations to site management, providing clear insights and ... and consumer goods, planes, cars, batteries, smart devices and health care applications. Our ...

Syensqo

Site Controller CCF Sites

Piedmont, SC · On-site

$100K - $140K/yr

Prepare and deliver performance presentations to site management, providing clear insights and ... and consumer goods, planes, cars, batteries, smart devices and health care applications. Our ...

Purpose Financial

Product Owner - Omni

Greenville, SC · On-site

Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services ... Manage Product Backlog: Full ownership of managing, grooming, and prioritizing the product backlog ...

Magna

Project Lead

Moore, SC · On-site

Our capabilities include market and consumer research; full concept development; design and ... O.W. (statement of work) to be submitted to management and to purchasing. * Ensures communication ...

Southern Tide

Marketing Fall Intern

Greenville, SC · On-site

$14 - $18.75/hr

... management, digital marketing, wholesale and graphic design ... The Marketing Intern will have the opportunity to acquire valuable exposure and insights into e ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Simpsonville, SC

Consumer Insight Manager information

See Simpsonville, SC salary details

$47K

$86.1K

$118.3K

How much do consumer insight manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for consumer insight manager in Simpsonville, SC is $86,090.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,900.00 and $96,200.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What cities near Simpsonville, SC are hiring for Consumer Insight Manager jobs? Cities near Simpsonville, SC with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Simpsonville, SC as of June 2026, with employment types broken down into 100% Full Time. Highlights an 76% In-person, 15% Hybrid, and 9% Remote job distribution, with an average salary of $86,090 per year, or $41.4 per hour.

Director, Lifecycle Marketing

Purpose Financial

Greenville, SC • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 24 days ago

Purpose Financial rating

5.4

Company rating: 5.4 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Brand: Purpose Financial
Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601
Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members.
At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.
We offer:
  • Competitive Wages
  • Health/Life Benefits
  • Health Savings Account plus Employer Seed
  • 401(k) Savings Plan with Company Match
  • Paid Parental Leave
  • Company Paid Holidays
  • Paid Time Off including Volunteer Time
  • Tuition Reimbursement
  • Business Casual Environment
  • Rewards & Recognition Program
  • Employee Assistance Program
  • Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks

To learn more about Purpose Financial visit Purpose Financial Website.
Position Summary
The Director of Lifecycle Marketing is a hands-on strategic leader accountable for maximizing customer lifetime value (LTV) and optimizing engagement. This role owns the end-to-end retention ecosystem by transforming customer data into personalized, multi-channel journey-based outreaches that measurably reduce churn. Operating at the intersection of marketing, product, data science, and analytics, this leader drives growth across both digital and physical branch channels.
Job Responsibility
Retention Strategy & Lifecycle Ownership
  • LTV Optimization: Own the comprehensive retention strategy for existing customers to minimize churn and drive re-engagement.
  • Framework Management: Define and manage the customer lifecycle framework across onboarding, active, at-risk, lapsed, and win-back segments.
  • Journey Mapping: Design and maintain data-driven customer journey maps to eliminate friction and capitalize on engagement opportunities.
  • Omnichannel Execution: Deploy seasonal and evergreen retention campaigns across email, SMS, direct mail, push notifications, search, social, and DSPs.
  • Cross-Channel Alignment: Partner with brand and branch teams to ensure messaging aligns seamlessly across digital and brick-and-mortar experiences.
  • Rigorous Testing: Execute advanced A/B and multivariate testing schedules to optimize messaging, timing, channel mix, and promotional offers.
  • Data Synthesis: Define, and track program ROI and KPIs, translating data insights into continuous campaign and budget optimizations.
  • Cross-Functional Collaboration: Align retention initiatives with broader business objectives alongside product, analytics, and customer experience teams.
  • Regulatory Compliance: Partner with legal and compliance teams to ensure all communications strictly adhere to TCPA, CAN-SPAM, and consumer finance regulations.

Performance Metrics & Success Indicators
  • Repeat Transaction Rate: Measurable increase in the frequency of return customer engagements.
  • Customer Churn Rate: Quantifiable reduction in lapsed and at-risk customer segments.
  • Retention ROI: Proven revenue growth and efficiency gains from retention marketing spend.
  • LTV-to-CAC Ratio: Upward trajectory in lifetime value relative to acquisition costs.

Talent Management and Leadership
  • Team Leadership: Direct and mentor a lifecycle marketing and automation team of two associates, delivering structured coaching, and actionable feedback to elevate execution
  • Culture: Foster a culture of collaboration, accountability, and continuous improvement

Job Responsibilities Cont.
Education Required
Bachelor's degree in marketing, Statistics, Mathematics, Economics, or a related quantitative field required; Master's degree preferred.
Experience Required
  • Professional Tenacity: 8+ years of progressive marketing experience, including 3+ years specifically in high-growth performance marketing environments, preferably within financial services, fintech, or highly regulated industries.
  • MarTech Mastery: Hands-on expertise utilizing enterprise CRM systems, Email Service Providers (ESPs), and Customer Data Platforms (CDPs) to segment data and trigger automated journeys.
  • Outcome-Driven Track Record: Proven success building, scaling, and measuring lifecycle, retention, and customer advocacy programs that verifiably reduce churn and boost LTV.
  • Vendor & Agency Accountability: Demonstrated skill briefing and managing external vendors, holding them accountable to strict performance metrics and ROI targets.
  • People Leadership: Proven history of directly leading, coaching, and upskilling direct reports to achieve technical proficiency and marketing execution excellence.

Knowledge Required
  • Strategic Outcome Translation: Ability to transform broad brand strategy into highly tactical, measurable lifecycle roadmaps and commercial outcomes.
  • Data-Driven Mindset: High comfort level with advanced data analysis, cohort tracking, and synthesis of performance insights to dictate marketing spend and campaign adjustments.
  • Agile Project Management: Exceptional organizational capabilities to simultaneously map, launch, and optimize multiple lifecycle cross-functional initiatives.
  • Stakeholder Communication: Strong written and verbal skills, with a proven ability to influence cross-functional executives by presenting data-backed marketing arguments.
  • Cross-Functional Collaboration: A natural team player who builds strong ties across product, data science, legal/compliance, and branch operations.
  • Fast-Paced Adaptability: Resilience and agility to pivot strategies quickly within a rapidly evolving, metrics-focused corporate landscape

Physical Requirements
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
Competencies
OKR
Travel
10-15% of travel
Attire
Business Casual
Other
Must be eligible to work in the USA and able to pass a background check.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Requisition ID: 46457

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