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Consumer Insight Manager Jobs in Milwaukee, WI (NOW HIRING)

SC Johnson

Manager, Brand Design - Air Care

Racine, WI · Hybrid

Manager, Brand Design - Air Care Racine, Wisconsin Category: Marketing Job ID: 27821 Apply Save Job ... Teams typically include RD&E, consumer insights, design, legal, regulatory, product supply ...

Generac

Consumer Sales Specialist

Pewaukee, WI · On-site

Regularly achieve sales targets as set by management, demonstrating consistent performance. * Consumer Feedback: Gather and analyze feedback from consumers, sharing insights with internal teams to ...

Generac

Consumer Sales Specialist

Pewaukee, WI

Regularly achieve sales targets as set by management, demonstrating consistent performance. * Consumer Feedback: Gather and analyze feedback from consumers, sharing insights with internal teams to ...

Generac

Consumer Sales Specialist

Pewaukee, WI

Regularly achieve sales targets as set by management, demonstrating consistent performance. * Consumer Feedback: Gather and analyze feedback from consumers, sharing insights with internal teams to ...

CARMA LABORATORIES INC

National Account Manager

Franklin, WI · On-site

$90K - $116K/yr

Identify consumer gaps for innovations through data, consumer insights, internally derived insights ... Experience managing a national customer and/or wholesaler/distributor * Career skills with ...

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Consumer Insight Manager information

See Milwaukee, WI salary details

$52.2K

$95.7K

$131.5K

How much do consumer insight manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer insight manager in Milwaukee, WI is $95,703.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,800.00 and $106,900.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Milwaukee, WI?

For Consumer Insight Manager jobs in Milwaukee, WI, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Milwaukee, WI look for?

The top searched job categories for Consumer Insight Manager jobs in Milwaukee, WI are:

What cities near Milwaukee, WI are hiring for Consumer Insight Manager jobs?

Cities near Milwaukee, WI with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Milwaukee, WI as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $95,703 per year, or $46 per hour.

Sr. Key Account Manager, Amazon

Brunswick

Menomonee Falls, WI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 8 days ago

Job description

Are you ready for what's next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location: Menomonee Falls, WI

Workplace Category: Hybrid

Travel Required:Yes, 30% - 60% travel depending on season.

Direct Reports:0

Pay Range:103,200 - 144,000

Visa Sponsorship:Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Relocation: Not Applicable

Innovationis the heart of Brunswick.Seehowyourcontributionswillhelptransform vision into reality:

Position Overview:

The Senior Key Account Manager - Amazon Retail is responsible for leading the strategic growth and profitability of the Amazon Retail business. This role develops and executes comprehensive sales strategies, leverages market and consumer insights to identify growth opportunities, and serves as a key advisor to marketing and cross-functional teams.

The Senior Key Account Manager drives revenue growth, optimizes product assortment, manages customer relationships, and collaborates across the organization to ensure successful execution of business objectives while maintaining channel integrity and profitability.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

Amazon Business Growth & Account Management

  • Develop and execute strategic account plans to achieve annual sales, revenue, and profitability objectives.
  • Drive multi-million-dollar annual sales growth through effective management of the Amazon Retail business.
  • Identify opportunities to expand product assortment, increase market share, and capitalize on emerging consumer trends.
  • Build and maintain strong relationships with Amazon stakeholders and conduct regular business reviews.

Marketplace Strategy & Category Optimization

  • Manage Amazon product assortments, new item launches, and category expansion opportunities.
  • Create and optimize product listings, A+ content, and brand pages to improve visibility and conversion.
  • Analyze customer behavior, search trends, and competitive activity to identify growth opportunities and market gaps.
  • Develop pricing and promotional strategies that support revenue growth while protecting broader channel relationships.

Marketing & Advertising Partnership

  • Serve as the primary Amazon advisor to Marketing on advertising, promotions, content strategy, and customer engagement initiatives.
  • Collaborate with Marketing to leverage consumer insights and market data to strengthen brand performance.
  • Evaluate advertising effectiveness and recommend strategies to maximize return on investment and brand visibility.
  • Support the planning and execution of promotional campaigns and product launches.

Analytics, Reporting & Strategic Insights

  • Analyze sales performance, market trends, competitive activity, and customer insights to drive business decisions.
  • Develop and present weekly and monthly business reviews, forecasts, and strategic recommendations to leadership and Category Business Teams (CBTs).
  • Utilize data analytics to identify opportunities, risks, and areas for continuous improvement.
  • Provide actionable insights related to product offerings, pricing, inventory, and promotional strategies.

Financial, Inventory & Operational Management

  • Negotiate customer contracts, pricing agreements, advertising investments, and annual business terms.
  • Partner with Finance to manage budgets, spending, profitability, and business performance metrics.
  • Collaborate with Demand Planning, Replenishment, and Operations teams to ensure inventory availability and support sales objectives.
  • Proactively identify and communicate inventory, supply chain, and fulfillment risks while developing mitigation plans.

Cross-Functional Leadership & Development

  • Collaborate closely with Marketing, Product Management, Finance, Operations, Supply Chain, and Customer Service teams to execute business objectives.
  • Influence and drive alignment across cross-functional teams to ensure successful project execution.
  • Deliver customer presentations, business updates, and product training sessions.
  • Mentor and support sales team members by sharing best practices, coaching, and development opportunities.

Diversityofthought and experiencesisfundamental whenimaginingthe unimaginable.Certain skillsets/experiencesare necessary;however,others can be developedalong the way.

Required Qualifications:

  • Bachelor's degree in business, marketing, or related field (or equivalent experience).
  • 7+ years of progressive sales, account management, or category management experience, with significant experience managing Amazon Retail accounts (or equivalent experience).
  • 5+ years of sales experience in marine, outdoor, home improvement, automotive industries, or related industry (or equivalent experience).
  • 3+ years selling technical or engineered products (or equivalent experience).
  • Proven success managing large, complex retail accounts and multi-layered stakeholder environments.
  • Proficiency in Microsoft Excel, PowerPoint, and Word; Power BI a plus.
  • Strong analytical skills with the ability to interpret data and drive customer insights.
  • Proven territorymanagement experience, including call planning and pipeline development.
  • Excellent communication, interpersonal, and presentation skills.
  • Solid understanding of basic financial statements.
  • Strong strategic and daytoday problemsolving abilities.
  • Proven track record of driving sales growth with customers.
  • Strong creative problemsolving and criticalthinking abilities.
  • Flexibility to adapt to rapidly changing markets.

Preferred Qualifications:

  • MBA or Masters's degree preferred.
  • Deep understanding of Amazon Retail, Vendor Central, Amazon merchandising, and digital commerce strategies.
  • Meaningful sales or salesmanagement experience in the marine or fishing industry.

The hiring range for this position is103,200 - 144,000annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible toparticipatein Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be foundhere.

Why Brunswick:

Whatever tomorrow brings,we'llbe at the leading edge.Astheclear leader in the marine industry,we'recommitted to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition,we'reproud of being recognized for making a splash withnumerous awards!

Navico Group

Navico Group is a stand-alone division of Brunswick, the world's largest recreational marine business.

Navico Group is the global leader in technology, systems and solutions for a variety of industries, from Marine & RV to Specialty Vehicles and beyond. Our broad portfolio consists of the industry's leading brands in Power Systems, Digital Systems, Fishing Systems, and Performance Components including Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Marinco, MotorGuide, Mastervolt, ProMariner, RELiON, Simrad and Whale.

Our team is committed and driven, every day, to be the most trusted supply partner to the marine and mobile industries...and beyond.

Next is Now!


We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.comfor support.

For more information about EEO laws, - click here

Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify.

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.

#Brunswick Corporation

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