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Consumer Insight Manager Jobs in Memphis, TN (NOW HIRING)

Associate Brand Manager

Memphis, TN · On-site

$89K - $117K/yr

By skillfully blending advanced technology with consumer insights, Barr Brands is committed to ... You will operate with a general manager mindset - contributing to brand strategy and execution ...

Provide technical/application insights to customers in partnership with innovation and technical ... Contribute to products that shape the future of food and consumer experiences. * Collaborative ...

... insights and recommendations, and overseeing design and delivery of ultimate solution and ... The Company and its subsidiaries offer commercial, private banking, consumer, small business ...

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Consumer Insight Manager information

See Memphis, TN salary details

$51.5K

$94.4K

$129.7K

How much do consumer insight manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for consumer insight manager in Memphis, TN is $94,364.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,700.00 and $105,400.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What are popular job titles related to Consumer Insight Manager jobs in Memphis, TN?

For Consumer Insight Manager jobs in Memphis, TN, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Memphis, TN look for?

The top searched job categories for Consumer Insight Manager jobs in Memphis, TN are:

What cities near Memphis, TN are hiring for Consumer Insight Manager jobs?

Cities near Memphis, TN with the most Consumer Insight Manager job openings:

Infographic showing various Consumer Insight Manager job openings in Memphis, TN as of June 2026, with employment types broken down into 100% Full Time. Highlights an 76% In-person, 15% Hybrid, and 9% Remote job distribution, with an average salary of $94,364 per year, or $45.4 per hour.

Sr Advisor - Marketing Research & Insights (Memphis, TN or Remote in USA)

American Lebanese Syrian Associated Charities

Memphis, TN • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago


Job description

AtALSACyou do more than make a living; you make a difference.
We like people who are different...because we're different, too. As one of the world's most iconic and respected nonprofits, we know what it's like to stand out. That's why we're looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.
Job Description

As a Senior Advisor, Marketing Insights, you will lead high-impact primary research initiatives that inform marketing, brand, communications, and fundraising strategies. This role combines advanced market research expertise, strategic consulting, storytelling, and project leadership to translate data into actionable insights for executive leadership and key business partners.

You will oversee the full research lifecycle, from study design and vendor management to analysis, reporting, and recommendations, while serving as a trusted advisor across the organization.

The Marketing Insights Center of Excellence (MICOE) serves as a strategic partner to enterprise stakeholders, delivering consumer and donor insights that strengthen brand relevance, deepen audience engagement, and drive organizational growth.

Key Responsibilities
  • Lead the design, execution, analysis, and reporting of complex qualitative and quantitative market research studies.
  • Manage multiple high-priority research initiatives that support brand, fundraising, marketing, communications, and audience growth strategies.
  • Develop and oversee strategic research programs, including:
    • Brand health tracking
    • Audience segmentation
    • Creative, concept, and message testing
    • Donor and consumer behavior studies
  • Present research findings and strategic recommendations to Executive Leadership, senior stakeholders, and Board-level audiences.
  • Partner with internal teams to identify business challenges and develop research approaches that inform decision-making.
  • Serve as an internal subject matter expert on survey design, sampling methodologies, panel management, weighting techniques, and advanced analytics.
  • Integrate insights from multiple data sources to develop comprehensive business recommendations and future research roadmaps.
  • Apply advanced research methodologies including conjoint analysis, choice-based conjoint, MaxDiff, ethnography, online communities, usability testing, and emotion-based research techniques.
  • Leverage statistical tools such as SPSS and explore emerging applications of AI and machine learning to enhance research capabilities.
  • Monitor cultural, consumer, and economic trends to identify opportunities and inform long-term business strategy.
  • Create compelling executive-level presentations that translate complex data into actionable and engaging business stories.
  • Build and maintain strong partnerships with research vendors, agencies, and internal stakeholders.
  • Support budget planning, vendor management, invoice processing, and project cost reconciliation.
  • Mentor team members and contribute to talent development, succession planning, and research best practices across the organization.
Required Qualifications
  • Master's degree in Marketing Research, Business Administration, Statistics, Data Science, Marketing, or a related field, or the equivalent.
  • 12+ years of progressive experience in market research, consumer insights, analytics, or a related insights function.
  • Advanced expertise in qualitative and quantitative research methodologies, including segmentation, tracking studies, concept testing, and brand equity research.
  • Strong analytical skills with experience using SPSS or comparable statistical analysis software.
  • Demonstrated experience translating complex research findings into clear business recommendations for senior executives.
  • Proven ability to lead enterprise-wide research initiatives and manage multiple projects simultaneously.
  • Exceptional communication, presentation, stakeholder management, and consulting skills.
  • Strong project management skills with experience managing external research partners and agencies.
Preferred Qualifications
  • Experience applying AI and machine learning solutions within research, analytics, or insight generation.
  • Experience supporting nonprofit, fundraising, healthcare, or mission-driven organizations.
  • Knowledge of advanced methodologies including conjoint analysis, MaxDiff, behavioral science, ethnography, and customer experience research.
    Benefits & PerksThe following Benefits & Perks apply to Full-Time Roles Only.We're dedicated to ensuring children and their families have every opportunity to enjoy life's special moments. We're also committed to giving our staff excellent benefits so they can do the same.
    • Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
    • 401K Retirement Plan with 7% Employer Contribution
    • Exceptional Paid Time Off
    • Maternity / Paternity Leave
    • Infertility Treatment Program
    • Adoption Assistance
    • Education Assistance
    • Enterprise Learning and Development
    • And more

    ALSAC is an equal employment opportunity employer.

    ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

    No Search Firms:

    ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.