Consumer Insight Manager Jobs in Lithonia, GA (NOW HIRING)

Job Description Summary:

The Director, Strategic Insights & Analytics serves as a strategic thought leader who transforms data, analytics, and market intelligence into actionable business recommendations for North America Operating Unit in the Coca-Cola company. This role independently leads complex analytical workstreams that inform strategic decisions, identify growth opportunities, and improve business performance.

The successful candidate combines strategic thinking, analytical rigor, business acumen, and strong communication skills to translate complex data and ambiguous business questions into clear insights and impactful recommendations.

Key Responsibilities

Strategic Thinking & Insight Generation

• Translate complex business questions into structured analytical approaches and actionable recommendations.

• Connect insights across multiple data sources, business functions, and projects to identify opportunities, risks, and strategic implications.

• Monitor market, consumer, customer, and competitive trends to inform business decisions.

• Apply strategic thinking and scenario analysis to evaluate alternatives and support decision making.

Advanced Analytics & Performance Intelligence

• Lead high-impact analyses focused on business performance, growth drivers, consumer behavior, and market dynamics.

• Integrate diverse internal and external datasets into cohesive business narratives and decision frameworks.

• Apply advanced analytical techniques, forecasting methods, and emerging AI-enabled capabilities to generate business insights.

• Evaluate new data sources, analytical tools, and external vendors to assess business applicability, data quality, and potential value.

• Translate analytical findings into practical recommendations and measurable business actions.

Project Leadership & Influence

• Independently own project workstreams from problem definition through final recommendation.

• Manage stakeholders, priorities, and deliverables across multiple initiatives.

• Develop executive-ready presentations, data visualizations, and written communications.

• Influence decisions through analytical expertise, sound judgment, and compelling storytelling.

Core Skills Needed

• Strategic thinking and structured problem solving.

• Advanced analytics and quantitative analysis.

• Experience working with complex, large-scale, and highly granular datasets, including consumer, customer, transaction, panel, syndicated, and disaggregated data.

• Ability to assess data quality, methodology, sample design, representativeness, and data limitations when generating insights.

• Experience integrating multiple datasets into a holistic view of business performance and growth opportunities.

• Data storytelling, executive communication, and presentation development.

• Stakeholder management and cross-functional collaboration.

• Ability to operate independently in a fast-paced and ambiguous environment.

Required Experience

• Bachelor's degree in business, Economics, Analytics, Statistics, Marketing, Finance, Data Science, or related field.

• 5+ years of experience in strategy, analytics, consulting, consumer insights, business intelligence, or related disciplines.

• Experience with syndicated data, consumer research, customer analytics, forecasting, and market intelligence tools.

• Experience evaluating third-party data providers and analytical solutions.

• Ability to leverage generative AI, AI-assisted coding, and advanced analytics tools (e.g., Microsoft Copilot, Claude Code, Codex, Cursor, and similar technologies) to accelerate research, data analysis, insight generation, automation, and strategic decision-making.

• Experience in consumer-packaged goods, retail, beverage, consulting, technology, or related industries.

Interpersonal Skills

• Intellectual curiosity and continuous learning mindset.

• Strong ownership and accountability.

• Ability to navigate ambiguity and competing priorities.

• Strong collaboration and relationship-building skills.

• Sound business judgment.

• Proactive, solutions-oriented approach.

• Ability to influence through insights, credibility, and effective communication.

What We'll Do for You

• Provide opportunities to lead enterprise-impacting projects that shape CocaCola's growth strategy and commercial priorities.

• Equip you with advanced analytics platforms and emerging AI technologies to accelerate insight generation and decision quality.

• Offer exposure to senior leadership and integrated business teams, positioning you as a trusted advisor on strategic initiatives.

• Support continuous development with a culture of learning, innovation, and opportunity for advancement in an evolving business landscape.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Advanced Analytics, AI Enablement, Artificial Intelligence Technologies, Business Case Development, Consumer Knowledge, Creative Problem-Solving, Data Integration, Data Storytelling, Data Visualization, Executive Communications, Forecasting, Market Intelligence, Predictive Modeling, Quality Analysis, Scenario Planning, Stakeholder Management, Syndicated Research, Team Collaboration

Pay Range:

United States of America: 164,000 USD - 193,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 28, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.