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Consumer Insight Manager Jobs in Hayward, CA (NOW HIRING)

Innovation Manager

Oakland, CA · On-site +1

$80K - $100K/yr

Consumer Insights - support consumer insights strategy and research. * Impact - Manage impact tracking, assessment, strategy, and ad hoc impact projects. Required Skills/Experience * 3+ years hands ...

Develop consumer insights, positioning, pricing, forecasting, business cases, and launch strategies ... Proven success managing brands, portfolios, or categories while delivering measurable business ...

Develop consumer insights, positioning, pricing, forecasting, business cases, and launch strategies ... Proven success managing brands, portfolios, or categories while delivering measurable business ...

Stay informed on consumer trends, category insights, competitive activity, pricing, and product ... Experience with CRM, EDI, syndicated scan/category management data, and ERP systems (Microsoft NAV ...

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Consumer Insight Manager information

See Hayward, CA salary details

$60.8K

$111.4K

$153.1K

How much do consumer insight manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer insight manager in Hayward, CA is $111,366.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,700.00 and $124,400.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Hayward, CA?

For Consumer Insight Manager jobs in Hayward, CA, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Hayward, CA look for?

The top searched job categories for Consumer Insight Manager jobs in Hayward, CA are:

What cities near Hayward, CA are hiring for Consumer Insight Manager jobs?

Cities near Hayward, CA with the most Consumer Insight Manager job openings:

Infographic showing various Consumer Insight Manager job openings in Hayward, CA as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $111,366 per year, or $53.5 per hour.

Senior Product Manager, US Consumer CreditUS Credit -

Visa

Foster City, CA • On-site

$169K - $270K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago


Visa rating

8.6

Company rating: 8.6 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

5th of 21 rated payment service providers


Job description

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

The Senior Product Manager, US Consumer Credit (Benefits-as-a-Service Commercialization) is responsible for driving the implementation, commercialization, and ongoing management of consumer credit product features, benefits, and value-added services. The role partners across Product, Sales, Marketing, Legal, Compliance, Finance, Operations, Digital, and external partners to deliver differentiated cardholder experiences, strengthen issuer relationships, and support revenue growth across the U.S. credit portfolio. The role also promotes the use of new technologies and industry-leading trends.
All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.
Key Responsibilities:

  • Lead the development and management of consumer credit products, benefits, and partner programs.

  • Identify market opportunities through competitive analysis, consumer insights, and client feedback.

  • Develop product positioning, value propositions, and go-to-market strategies for issuers and cardholders.

  • Manage strategic benefit and partner relationships, including onboarding, performance oversight, and continuous improvement initiatives.

  • Drive cross-functional execution across Product, Digital, Marketing, Legal, Compliance, Operations, and Finance teams.

  • Develop executive-level communications, business cases, presentations, and strategic recommendations.

  • Monitor product performance, customer adoption, financial results, and operational metrics to identify opportunities for optimization.

  • Support annual planning, budgeting, forecasting, and commercialization activities.

  • Lead or contribute to high-priority strategic initiatives, product launches, and innovation efforts.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

  • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

  • 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD

  • Experience in roles such as product manager, product owner, or business process analyst,

  • Experience managing cross-functional initiatives and influencing stakeholders in a matrixed organization.

  • Experience in applying Agile principles across design, development, testing, and product management.

  • Experience in developing software capabilities to support sales, service, or customer relationship management functions.

  • Experience in multi-tasking, organizing, managing, and implementing complex projects directly or through supervision.

  • Experience in cross-functional collaboration with systems, marketing, risk, compliance and sales teams.

  • Excellent analytical, financial modeling, and business case development skills.

  • Strong executive communication and presentation capabilities.

  • Proven ability to translate complex concepts into clear client-facing narratives, materials and recommendations.

  • Experience working with external partners, issuers, or financial institutions preferred.



Information for US Applicants

For roles located in the US, the estimated salary range for this position is $169,100 to $270,800 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

What Visa employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Visa logo

About Visa

Sourced by ZipRecruiter

Visa is a global leader in digital payments, facilitating over 215 billion transactions annually across more than 200 countries and territories. Our mission is to connect the world through an innovative, reliable, and secure payments network, empowering individuals, businesses, and economies to thrive. When you become a part of Visa, you join a purpose-driven culture that values growth, embraces diversity, and recognizes the significance of your contributions. We believe in creating inclusive economies that uplift everyone, everywhere. Your work at Visa will directly impact billions of people worldwide, enabling access to financial services and shaping the future of money movement.

Industry

Finance and insurance

Company size

10,000+ Employees

Headquarters location

San Francisco, CA, US

Year founded

1958