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Consumer Insight Manager Jobs in Hayward, CA (NOW HIRING)

The Path

Consumer Growth

San Francisco, CA · On-site

You own the full consumer growth surface as a creative, high-velocity IC: social media, podcasts, events, celebrity and brand partnerships, activation, and monetization experiments. When someone ...

The Path

Consumer Growth

San Francisco, CA · On-site

You own the full consumer growth surface as a creative, high-velocity IC: social media, podcasts, events, celebrity and brand partnerships, activation, and monetization experiments. When someone ...

Mondo

Global Consumer Insights Director

San Francisco, CA · On-site

$65 - $83/hr

Global Consumer Insights Director, Onsite - San Francisco, CA. Start date is ASAP for this 6-month ... Manage research agency relationships, including RFP processes, methodology recommendations, and ...

Ra

Consumer Marketing Manager

Alameda, CA · On-site

As the Marketing Manager you will be responsible for: * Defining the Consumer Target ... Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the ...

Ra

Consumer Products Marketing Manager

Alameda, CA · On-site

As the Marketing Manager you will be responsible for: * Defining the Consumer Target ... Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the ...

Rothy's

Manager, Footwear Engineering

San Francisco, CA · On-site

$122K - $156K/yr

Manager, Footwear Engineering San Francisco, CA At Rothy's, we know there's a better way to do ... Synthesize wear test results, lab testing, and consumer feedback into clear, actionable insights ...

Rothy's

Manager, Footwear Engineering

San Francisco, CA · On-site

$122K - $156K/yr

Manager, Footwear Engineering San Francisco, CA At Rothy's, we know there's a better way to do ... Synthesize wear test results, lab testing, and consumer feedback into clear, actionable insights ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Hayward, CA

Consumer Insight Manager information

See Hayward, CA salary details

$60.8K

$111.4K

$153.1K

How much do consumer insight manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer insight manager in Hayward, CA is $111,366.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,700.00 and $124,400.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Hayward, CA?

For Consumer Insight Manager jobs in Hayward, CA, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Hayward, CA look for?

The top searched job categories for Consumer Insight Manager jobs in Hayward, CA are:

What cities near Hayward, CA are hiring for Consumer Insight Manager jobs?

Cities near Hayward, CA with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Hayward, CA as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $111,366 per year, or $53.5 per hour.

Consumer Growth

The Path

San Francisco, CA • On-site

Full-time

Re-posted 3 days ago

Job description

Mission
Make The Path the loudest, most talked-about product in AI mental health. Turn that attention into rapidly growing weekly active users. You own the full consumer growth surface as a creative, high-velocity IC: social media, podcasts, events, celebrity and brand partnerships, activation, and monetization experiments. When someone hears about AI therapy anywhere, it should be us they've heard of.
Outcomes
  • Grow Weekly Active Users: Drive step-change, sustained growth in WAU, the single metric this role is accountable for.
  • Build our organic engine: Establish The Path's presence across TikTok, Instagram, and X (and other channels if strategic), with high-volume, creative, constantly-iterating content - treating campaigns like mini TV shows, cranking out experiments, and doubling down on what hits.
  • Land earned media at scale: Orchestrate podcast appearances, press moments, events, and celebrity/partner amplification (leveraging our co-founder Tony Robbins and his audience) into repeatable spikes of awareness and signups.
  • Optimize the funnel: Run rigorous experiments on activation, onboarding, pricing tiers, and paywalls - collaborating with product and engineering - so that attention converts into retained weekly active users.
Competencies
  • Proven Consumer Grower: You have personally driven large-scale user growth at a consumer product - subscription apps, digital therapeutics, or major consumer platforms (Spotify, ChatGPT-scale consumer motions all qualify). You know LTV/CAC, activation, retention, and pricing experimentation cold.
  • Creative Machine: You are relentlessly inventive - strong at copywriting, content formats, hooks, and cultural moments - and you produce at volume, knowing most experiments miss and a few go huge.
  • Full-Stack Marketer (IC): You personally execute across organic social, influencer/celebrity partnerships, PR, events, and lifecycle. This is a hands-on role to start, not a delegating role.
  • Data-Driven Experimenter: You form hypotheses, instrument them, A/B test rigorously, and let results - not taste alone - decide what scales.
  • Great Cross-Functional Partner: You work closely with engineering and help the product lead (founder/CTO) prioritize eng resources toward growth; you have high ownership without needing a monarchy.
  • Ruthless Prioritizer: You focus everything on WAU, resisting vanity metrics and shiny distractions.
Great to have
  • A track record of viral organic growth (e.g., built a brand to hundreds of millions of views on TikTok).
  • Experience in mental health, wellness, or digital therapeutics.
  • Experience working with celebrity talent or major brand partners.
  • Personal or other experience with therapy or coaching.
Logistics
  • San Francisco, hybrid (Tue-Thu in office). Not remote. Full-time. Solo role to start, with an experiment budget and access to engineering resources for high-impact work.

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