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Consumer Insight Manager Jobs in Buffalo, NY (NOW HIRING)

Keybank

Sr. Marketing Consultant

Buffalo, NY · On-site

$71K - $125K/yr

This role will work closely with the Home Lending Marketing Manager, as well as Product, Business ... Ability to interpret campaign results or audience insights and apply learnings to future ...

KeyCorp

Sr. Marketing Consultant

Buffalo, NY · On-site

$71 - $125/hr

This role will work closely with the Home Lending Marketing Manager, as well as Product, Business ... insights, and apply learnings to future recommendations and optimization opportunities.Support ...

New

Daimler AG

Financial Analyst

Niagara Falls, NY · On-site

$135 - $155/hr

... inform Consumer Offerings' pricing strategy. * Energy Cost Management: Manage energy costs ... meaningful insights to improve site performance * Site Underwriting: Evaluate the economic ...

New

RUE GILT GROUPE

Associate Buyer - Men's

Boston, NY · Hybrid

$68K - $72K/yr

... insights into actionable, trend-right boutique concepts on our sites Financial Management ... consumer demands. * Track, measure, and optimize core business metrics to continuously meet and ...

Cellular Sales

Verizon Sales Consultant

Buffalo, NY · On-site

$56 - $124/hr

Gain invaluable knowledge, insight, and mentorship from our experienced sales leaders * Advancement ... Develop new consumer and business accounts * Provide outstanding service during and after the sale

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Consumer Insight Manager information

See Buffalo, NY salary details

$51.3K

$94.1K

$129.3K

How much do consumer insight manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for consumer insight manager in Buffalo, NY is $94,092.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $105,100.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Buffalo, NY?

For Consumer Insight Manager jobs in Buffalo, NY, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Buffalo, NY look for?

The top searched job categories for Consumer Insight Manager jobs in Buffalo, NY are:

What cities near Buffalo, NY are hiring for Consumer Insight Manager jobs?

Cities near Buffalo, NY with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Buffalo, NY as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Temporary. Highlights an 82% In-person, 9% Hybrid, and 9% Remote job distribution, with an average salary of $94,092 per year, or $45.2 per hour.

Data Scientist, Analytics and Modelling

2607 Barclays Bank Delaware

Niagara Falls, NY • On-site

$169.54 - $180/hr

Other

Posted 17 days ago

Job description

Job Title

Data Scientist, Analytics and Modelling

Job Description

Barclays Bank Delaware seeks a Data Scientist, Analytics and Modelling in New York, New York. The role involves delivering strategic data initiatives within a large multinational bank, including cloud migration, data platform modernization, and enterprise‑wide data transformation programs.

Responsibilities
  • Define and execute product maps for data assets that support critical financial, regulatory, operational, and analytical use cases.
  • Design curated, reusable, and governed data products on Partnerships Card portfolios.
  • Use Agile methodology to deliver high‑impact data solutions, acting as the bridge between business stakeholders and engineering teams.
  • Leverage data strategy expertise to unlock value across key domains such as Card Partnerships, Loans, Consumer Banking, and Credit Data.
  • Identify strategic opportunities to use data as an asset, influence roadmap decisions, and translate analytical insights into actionable outcomes that improve customer experience, revenue growth, and operational efficiency.
  • Shape the design of data products with Partnerships Card expertise and architect and implement cloud‑native data architecture for migration to AWS (S3, Glue, Redshift).
  • Embed data governance, lineage, metadata, and quality standards throughout the delivery lifecycle.
  • Drive alignment with the bank’s enterprise data strategy, ensuring initiatives integrate seamlessly with the broader business architecture and comply with evolving regulatory frameworks.
  • Develop advanced data validation and quality assurance processes using SQL, Python, and PySpark across TSYS data systems.
  • Ensure data integrity, consistency, and reliability by proactively identifying anomalies, resolving data quality issues, and maintaining trust in critical datasets.
  • Design and implement Python‑based data pipelines and utilities to process large‑scale credit datasets, including ingestion, transformation, validation, and reconciliation with Pandas, PySpark, and AWS Lambda.
  • Develop reusable code modules that support automated data operations and maintain end‑to‑end data integrity across critical systems.
  • Build and maintain metadata catalogs, data dictionaries, and data lineage documentation to support enterprise‑wide transparency and data governance initiatives.
  • Facilitate and manage Agile processes to ensure clear prioritization, timely delivery, and traceability of data features across cross‑functional teams.
  • Champion Agile product management methodologies using tools such as Jira and Confluence to manage product backlogs, user stories, and delivery milestones.
  • Enable knowledge transfer by creating documentation, reference materials, and training resources for business stakeholders.
Salary

Minimum: $169,541 per year
Maximum: $180,000 per year

Location & Travel

Must be within commuting distance of New York, NY with flexibility to travel to Wilmington, DE and occasional domestic travel to the company’s DE office.

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