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Consumer Insight Manager Jobs in Brookline, MO (NOW HIRING)

CROSSMARK1

Product/Event Demonstrator

Nixa, MO · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

CROSSMARK1

Product / Event Demonstrator

Nixa, MO

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Brookline, MO

Consumer Insight Manager information

See Brookline, MO salary details

$45.3K

$83.1K

$114.2K

How much do consumer insight manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for consumer insight manager in Brookline, MO is $83,093.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,400.00 and $92,800.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What cities near Brookline, MO are hiring for Consumer Insight Manager jobs? Cities near Brookline, MO with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Brookline, MO as of July 2026, with employment types broken down into 82% Full Time, 16% Part Time, 1% Contract, and 1% Nights. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $83,093 per year, or $39.9 per hour.

Brand Marketing Planner - Recreational Boats

Bass Pro Shops

Springfield, MO • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 4 days ago

Bass Pro Shops rating

6.5

Company rating: 6.5 out of 10

Based on 433 frontline employees who took The Breakroom Quiz

15th of 39 rated national retailers

Job description

Brand Marketing Planner - Recreational Boats Job Description
POSITION SUMMARY:
The primary purpose of this position is to develop and implement strategic brand marketing plans for the company's Recreational Boat portfolio, including Sun Tracker, Tahoe, Regency, and Ranger Pontoons. The Brand Marketing Planner is responsible for shaping and executing brand strategy and strategic priorities that drive awareness, engagement, and demand across both OEM and retail channels.
This role will lead the development of integrated marketing initiatives that strengthen brand positioning, elevate the customer experience, and differentiate each brand within the recreational boating segment. The Brand Marketing Planner serves as a key liaison between Brand/Product teams and Marketing, while driving cross-functional collaboration to align product innovation, brand storytelling, and go-to-market execution.
ESSENTIAL FUNCTIONS:
• Lead the development and execution of brand-specific marketing strategies, product launches, and campaigns for Sun Tracker, Tahoe, Regency, and Ranger Pontoons
• Define and communicate brand vision, positioning, and strategic direction to ensure consistent execution across all marketing channels and touchpoints
• Partner closely with Brand/Product Managers to develop compelling brand narratives, messaging frameworks, and go-to-market plans that align with product roadmaps
• Serve as the primary marketing liaison for assigned boat brands, ensuring alignment between brand strategy, marketing execution, and business objectives
• Collaborate with cross-functional teams to develop and execute integrated marketing initiatives that enhance brand equity and customer engagement
• Identify and lead cross-functional subject matter expert teams to support campaign development, creative execution, and channel optimization
• Establish clear brand objectives, KPIs, and performance metrics; monitor and evaluate campaign effectiveness and brand health
• Manage marketing budgets for assigned brands and partner with analytics teams to measure ROI, campaign performance, and consumer insights
• Leverage data, market research, and customer insights to refine brand strategies and continuously improve marketing effectiveness
• Analyze sales, margin, and market trends to inform brand and campaign strategies, ensuring responsiveness to market conditions and competitive dynamics
• Collaborate with Product Development to integrate consumer insights and brand strategy into future product innovation and lifecycle planning
• Ensure brand consistency and excellence across all marketing materials, campaigns, and customer touchpoints
• Partner with retail and dealer teams to translate brand strategies into effective retail marketing tools, promotions, and experiences
• ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
• Minimum Degree Required: Bachelor's Degree
• Preferred Degree: Bachelor's Degree in Marketing, Business, Communications, or related field
• Experience: 4-6 years of marketing experience, preferably in brand marketing, product marketing, or within marine/recreational or outdoor industries
KNOWLEDGE, SKILLS AND ABILITY:
• Experience in brand marketing, product launches, and integrated campaign development
• Marine, boating, or powersports industry experience strongly preferred
• Strong understanding of brand positioning, storytelling, and customer engagement strategies
• Passion for the outdoors and recreational lifestyle markets
• Excellent communication (verbal and written) and cross-functional collaboration skills
• Strong analytical mindset with the ability to translate insights into strategic action
• Self-starter with high ownership, initiative, and accountability
• Strong organizational and project management skills in a fast-paced environment
• Proficient in Microsoft Office Suite
TRAVEL REQUIREMENTS:
0-10% (includes occasional brand events, dealer meetings, or product launches)
PHYSICAL REQUIREMENTS:
• Regularly performs computer work and sits
• Occasionally walks and stands
• Seldom/never lifts up to 50 lbs
INDEPENDENT JUDGEMENT:
Develops brand marketing strategies, objectives, and guidelines within the framework of organizational goals. Operates with a high degree of autonomy in managing brand initiatives and day-to-day responsibilities. Decisions are guided by brand strategy, market insights, and business objectives, with results reviewed by leadership.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
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