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Consumer Insight Manager Jobs in Atlanta, GA (NOW HIRING)

Medela

Category Manager

Atlanta, GA · Hybrid

Category Manager-Consumer Products Medela LLC in McHenry, IL www.medela.com Hybrid: Three days in ... Develop compelling customer presentations that communicate category insights, consumer trends, and ...

Big Green Egg, Inc.

Brand Manager

Atlanta, GA · On-site

The Brand Manager will report to the Director of Brand & Digital Growth. He or she will be ... Consumer Insights & Analytics: · Analyze market trends, consumer behaviors, and competitive ...

Zepinc

Category Insights Manager

Atlanta, GA

We also have a strong presence in the consumer-packaged goods (CPG) segment, where we develop ... This newly created position of Category Insights Manager will be an integral part of the Zep ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Atlanta, GA

Consumer Insight Manager information

See Atlanta, GA salary details

$51K

$93.4K

$128.4K

How much do consumer insight manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for consumer insight manager in Atlanta, GA is $93,412.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,900.00 and $104,300.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Atlanta, GA?

For Consumer Insight Manager jobs in Atlanta, GA, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Atlanta, GA look for?

The top searched job categories for Consumer Insight Manager jobs in Atlanta, GA are:

What cities near Atlanta, GA are hiring for Consumer Insight Manager jobs?

Cities near Atlanta, GA with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Atlanta, GA as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $93,412 per year, or $44.9 per hour.

Associate Manager, Analytics + Insights

Newell Brands

Atlanta, GA • On-site

Full-time

Posted 26 days ago

Newell Brands rating

7.3

Company rating: 7.3 out of 10

Based on 80 frontline employees who took The Breakroom Quiz

323rd of 544 rated manufacturers

Job description

Job ID: 16358
Alternate Locations:
Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact-supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.
The Associate Manager, Brand Analytics will work closely with the Senior Manager, Brand Analytics, Brand, and Customer Planning teams in the development of weekly and monthly reporting dashboards, data-driven stories focusing on driving overall category growth by leveraging syndicated data, shopper and consumer insights, category and industry trends.
The Associate Manager, Brand Analytics, will play an integral role in helping the Company achieve objectives by becoming an indispensable strategic business partner for our Brand segments in the marketing organizations.
Specific Responsibilities
Extensive Category Understanding
  • Act as subject matter expert in assigned category and provide thought leadership to internal constituents
  • Serve as the expert on the use of syndicated data to assist Brand and Customer Planning in the development of strategies and tactics
  • Identify and disseminate category trends and opportunities

Reporting and Data Analytics
  • Guide the development of robust dashboards and scorecards to lead data-driven decision making
  • Provide input into category definition and product hierarchy and ensure consistency across data providers
  • Provide strategic category direction based on multiple data platforms

Multi-channel Experience
  • Provide insight and perspective of the various channel dynamics on assigned categories
  • Monitor channel shifting and the associated trends reflected in the marketplace
  • Form perspective on multi-channel purchasing behaviors (e.g. site to store, store to site, etc.)
  • Understand how online purchase behaviors differ from those in-store and how we can capitalize on those differences

Shopper Understanding
  • Ability to synthesize large amounts of data (e.g. Shopper Research, POS, loyalty card information, registry, etc.) into actionable insights
  • Use knowledge of shopper and consumer to recommend optimal category/brand assortments, flows, adjacencies, cross merchandising opportunities, etc.

Project Management
  • Ability to manage multiple projects simultaneously under tight deadlines
  • Manage flow of information and requests from Sr. Management, CSI, business segments, etc.
  • Ability to prioritize and resource projects effectively

Key Skills:
  • Ability to build strong sustainable business relationships at all levels and functions of the organization and with customers and customer teams
  • Curiosity mindset to determine the "So What...Now What"
  • Good communication skills - both written and verbal
  • Manage and perform analyses across large data sets and make fact-based recommendations
  • Must be able to link business objectives with winning growth strategies
  • Convey complex issues with excellent communication

Qualifications
  • Bachelor's degree (emphasis in Business/Statistics or related field), advanced degree preferred
  • 3-4 years of experience working with a leading CPG company (Category Management, Sales Analytics, Finance, or related position)
  • Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines.
  • Advanced analytical skills and computer software proficiency (e.g. Excel, PowerPoint, PowerBI, etc.)
  • Familiarity with syndicated data, measures and software (e.g. Circana (NPD/IRI), Nielsen)

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Date Posted: Jul 28, 2026

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About Newell Brands

Sourced by ZipRecruiter

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

1903

Social media

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