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Consumer Insight Analyst Jobs in Rochester, NY (NOW HIRING)

OX Tools

Product Manager

West Henrietta, NY · On-site

Experience within tools, hardware, or durable consumer goods preferred. * Exposure to managing ... Strong analytical skills with the ability to interpret data and customer insights. * Good project ...

OX Group Global

Product Manager

Henrietta, NY · On-site

Experience within tools, hardware, or durable consumer goods preferred. * Exposure to managing ... Strong analytical skills with the ability to interpret data and customer insights. * Good project ...

OX Group

Product Manager

West Henrietta, NY

Experience within tools, hardware, or durable consumer goods preferred. * Exposure to managing ... Strong analytical skills with the ability to interpret data and customer insights. * Good project ...

OX Tools

Product Manager

West Henrietta, NY · On-site

Experience within tools, hardware, or durable consumer goods preferred. * Exposure to managing ... Strong analytical skills with the ability to interpret data and customer insights. * Good project ...

Cooper Companies

Senior Director, Brand Marketing

Victor, NY · On-site

$176K - $271K/yr

... analysis, and customer insights to inform strategic decisions Integrated Marketing * Lead the planning and execution of integrated brand campaigns across eye care professional and consumer channels ...

CooperCompanies

Senior Director, Brand Marketing

Victor, NY · On-site

$176K - $271K/yr

... analysis, and customer insights to inform strategic decisions Integrated Marketing * Lead the planning and execution of integrated brand campaigns across eye care professional and consumer channels ...

Iff

Technical Service Account Manager

Rochester, NY · On-site +1

... consumer and industrial markets. This role is based in United State and is a remote position. You ... Analyze process and laboratory data to identify improvement opportunities and make recommendations

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All JobsConsumer Insight Analyst JobsConsumer Insight Analyst Jobs in Rochester, NY

Consumer Insight Analyst information

See Rochester, NY salary details

$39

$48

$56

How much do consumer insight analyst jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for consumer insight analyst in Rochester, NY is $48.31, according to ZipRecruiter salary data. Most workers in this role earn between $43.85 and $52.88 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Rochester, NY as of July 2026, with employment types broken down into 79% Full Time, 18% Part Time, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $100,484 per year, or $48.3 per hour.

Product Manager

OX Tools

West Henrietta, NY • On-site

Full-time

Re-posted 4 days ago

Job description

Salary: $65k - $80k

POSITION DESCRIPTION:

We are looking for an experienced and commercially minded Product Manager to support the development, lifecycle management, and market execution of products across the US and Canada markets. This role is ideal for someone who has strong foundations in product management, enjoys working cross-functionally, and is looking to grow into a more strategic leadership role within a global product organization. You will work closely with senior product leaders, global R&D teams, sales, and marketing to help bring high-quality professional tools to market.


ROLES & RESPONSIBILITIES:

Product & Market Execution:

  • Support the execution of product strategies for the North American market using market, customer, and competitor insights.
  • Assist in managing the full product lifecycle from concept through launch, optimization, and discontinuation.
  • Analyze market trends, customer needs, and competitor activity to inform product decisions.
  • Help define product specifications, features, and value propositions aligned to customer pain points.

Product Development & Delivery:

  • Work closely with global R&D, design, and sourcing teams to support product development projects.
  • Contribute to product briefs, specifications, and development documentation.
  • Track project timelines, milestones, and risks to support on-time delivery.
  • Participate in product testing, validation, and feedback loops.

Go-to-Market & Launch Support:

  • Support successful product launches by coordinating with sales, marketing, and operations teams.
  • Assist with go-to-market planning including pricing, packaging, and promotional inputs.
  • Help prepare sales tools, product training materials, and launch communications.
  • Monitor post-launch performance and gather insights to inform improvements.

Commercial & Business Support:

  • Contribute to business cases for new products, range extensions, and refreshes.
  • Track product performance, margins, and key KPIs post-launch.
  • Support range reviews and rationalization activities.

Customer & Market Engagement:

  • Engage with distributors, sales teams, and end users to gather product feedback.
  • Participate in tradeshows, customer visits, and industry events across the North American region.
  • Bring the voice of the customer into product decisions.

Compliance & Quality:

  • Support ensuring products meet US and Canadian regulatory, safety, and quality standards prior to launch.
  • Assist with issue resolution relating to quality, compliance, or performance where required.


SKILLS & EXPERIENCE:

  1. 2+ years experience in product management or a closely related role.
  2. Experience within tools, hardware, or durable consumer goods preferred.
  3. Exposure to managing products through at least part of the product lifecycle.
  4. Understanding of US and Canadian markets and distribution models.
  5. Strong analytical skills with the ability to interpret data and customer insights.
  6. Good project coordination and stakeholder management skills.
  7. Technical curiosity and the ability to translate product features into customer benefits.
  8. Clear, confident communicator with good presentation skills.