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Consumer Insight Analyst Jobs in Rochester, NY (NOW HIRING)

... analysis, and customer insights to inform strategic decisions Integrated Marketing * Lead the planning and execution of integrated brand campaigns across eye care professional and consumer channels ...

... consumer and industrial markets. This role is based in United State and is a remote position. You ... Analyze process and laboratory data to identify improvement opportunities and make recommendations

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Consumer Insight Analyst information

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$39

$48

$56

How much do consumer insight analyst jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for consumer insight analyst in Rochester, NY is $48.31, according to ZipRecruiter salary data. Most workers in this role earn between $43.85 and $52.88 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.

What are popular job titles related to Consumer Insight Analyst jobs in Rochester, NY?

For Consumer Insight Analyst jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Analyst jobs in Rochester, NY look for?

The top searched job categories for Consumer Insight Analyst jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Consumer Insight Analyst jobs?

Cities near Rochester, NY with the most Consumer Insight Analyst job openings:

Infographic showing various Consumer Insight Analyst job openings in Rochester, NY as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $100,484 per year, or $48.3 per hour.

Direct Sales Representative Part Time **Immediate Hire**

CROSSMARK1

Rochester, NY • On-site

Part-time

Re-posted 17 days ago


CROSSMARK rating

5.1

Company rating: 5.1 out of 10

Based on 115 frontline employees who took The Breakroom Quiz

48th of 52 rated marketing agency


Job description

Company Description

CROSSMARK is a leading sales and marketing services company in the consumer goods industry that expertly guides our clients along "The Way to Market" by delivering growth solutions with exceptional service. Our expertise spans the grocery, mass, club, drug, convenience store, and home improvement channels among others, and our solutions bolster our clients' capabilities for developing best practices, insight analysis, and customer targeting that always hit the mark.

We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In business for more than 100 years, CROSSMARK employs more than 20,000 associates worldwide in offices in the U.S., Canada, Mexico, Australia and New Zealand. Headquartered in Plano, Texas, CROSSMARK is a privately owned corporation.

Equal Opportunity Employer

Job Description

Responsibilities:

  • Influence local and regional decision makers at assigned client locations in an effort to influence local and regional sales and buying strategies.
  • Develop and communicate the client's vision for the category into an action plan for each store that benefits both the client and the customer.
  • Leverage and engage the necessary resources to execute the action plan in order to grow volume through incremental retail activities.
  • Be actively engaged at the store level in order to identify issues that could impact execution, and proactively recommend solutions to close gaps &/or capitalize on opportunities.
  • Partners with store management to sell and ensure appropriate inventory levels for sales activity.
  • Schedules and executes assignments to meet objectives.
  • Accurately reports all completed assignments via the appropriate designated systems on the day the work is performed.
  • Communicates effectively with store personnel regarding assignments, sales activities, promotions, and client/sales plan objectives.
  • Completes required training and certification programs.
  • Daily utilization of CROSSMARK'S communication tools for the purpose of accurately planning, reporting, and reviewing work.
  • Participation in team and client projects.
  • Adheres to company policies, procedures, and position responsibilities.
  • Significant time in a vehicle may be required.
  • You must have access to reliable transportation, and must be able and willing to transport required materials to perform the duties of the job.

This role is not expected to exceed more than 25 hours per week, although the company does maintain the discretion to change the role based on the needs of the business and/or the client.

Note: This job description does not imply that the above functions are the only tasks that may be performed.  Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
 

Education: Bachelor's degree strongly preferred.

Experience: Retail sales and/or customer service experience preferred.

  • Physical Demands:
  • Stand
  • Walk
  • Use hands and fingers to handle or feel
  • Reach with hands and arms (including reaching overhead)
  • Talk and hear
  • Visual ability to read plan-o-grams and other materials to perform duties
  • Stoop
  • Kneel
  • Crouch
  • Climb
  • Balance
  • Regularly lift up to 25 pounds and occasionally lift up to 60 pounds from the floor to waist or chest high
     

Specific Skills: Computer literate and familiar with computer programs, including, but not limited to, Microsoft Office products. Ability to implement retail schematics and merchandising materials as assigned.
 

Working Conditions: Retail store environment with some travel. Some projects may include early mornings (i.e. 4-5am), overnight travel, weekends or nights and holidays.

Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.

Additional Information

All your information will be kept confidential according to EEO guidelines.


What CROSSMARK employees say

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About CROSSMARK

Sourced by ZipRecruiter

CROSSMARK had completed 55 mergers and acquisitions in its quest to become a national sales agency, managing brands, and performing sales functions for manufacturers and performing in-store merchandising services at retailers nationwide. The same year, we expanded our operations to Canada to broaden our impact in North America. And in 2013 we acquired Chicago-based agencies Marketing Werks and PromoWorks to deliver end-to-end shopper marketing and engagement—both in store and out. The fusion of talents and expertise among these agencies, with CROSSMARK at the core, has empowered us to deliver a leading, all-encompassing, and completely integrated Marketing Services arm to our organization. Company milestones and service expansions have only been possible because of the true beating heart of CROSSMARK: our people. Our dedicated and passionate employees work hard to provide clients with the best opportunities to drive sales, to see brands thrive, and to create lasting connections. We’re excited for what’s next in our ever-evolving company—and we hope you’ll join us for the journey ahead.

Industry

Business management consulting

Company size

10,000+ Employees

Headquarters location

Plano , TX, US