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Consumer Insight Analyst Jobs in Rochester, NY (NOW HIRING)

Analyze sales data, consumer trends, and market insights to forecast demand and identify growth opportunities. * Support product assortment decisions that enhance brand positioning and drive ...

Digital Marketing Strategist

Rochester, NY · On-site +1

$79K - $124K/yr

Manages consumer insights generation through test and learn, optimizations, and stakeholder input ... analysis (including email, social advertising, display advertising, website user experience ...

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

... the consumer goods industry that expertly guides our clients along "The Way to Market" by ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

... the consumer goods industry that expertly guides our clients along "The Way to Market" by ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

... the consumer goods industry that expertly guides our clients along "The Way to Market" by ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

Conversational AI + interactive surveys that provide and rich Consumer Insights * Research ... The purpose of this Administrative EEO Record is for statistical analysis only and is used to ...

Conversational AI + interactive surveys that provide and rich Consumer Insights * Research ... The purpose of this Administrative EEO Record is for statistical analysis only and is used to ...

Director - Research

Rochester, NY · On-site

$134.54 - $201.80/hr

Conversational AI + interactive surveys that provide and rich Consumer Insights * Research ... The purpose of this Administrative EEO Record is for statistical analysis only and is used to ...

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Consumer Insight Analyst information

See Rochester, NY salary details

$39

$48

$56

How much do consumer insight analyst jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for consumer insight analyst in Rochester, NY is $48.31, according to ZipRecruiter salary data. Most workers in this role earn between $43.85 and $52.88 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
What are popular job titles related to Consumer Insight Analyst jobs in Rochester, NY? For Consumer Insight Analyst jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Analyst jobs in Rochester, NY look for? The top searched job categories for Consumer Insight Analyst jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Consumer Insight Analyst jobs? Cities near Rochester, NY with the most Consumer Insight Analyst job openings:
Infographic showing various Consumer Insight Analyst job openings in Rochester, NY as of July 2026, with employment types broken down into 79% Full Time, 18% Part Time, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $100,484 per year, or $48.3 per hour.

Customer Experience Operations Analyst

World Wide Technology

Geneseo, NY

$31.25 - $38.46/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted yesterday

New


World Wide Technology rating

7.8

Company rating: 7.8 out of 10

Based on 72 frontline employees who took The Breakroom Quiz

88th of 223 rated it services


Job description

Why WWT?

World Wide Technology (WWT) strives to make a new world happen. WWT's work benefits clients and partners as much as it does its people and community across the globe.

Founded in 1990, WWT brings together strategy, deep technical expertise and world-class partnerships to help public and private sector organizations design, build and scale intelligent AI, digital, cybersecurity, cloud and infrastructure solutions. Through its Advanced Technology Center (ATC)—a collaborative ecosystem featuring state-of-the-art hardware and software—WWT enables clients and partners to conceptualize, test and validate innovative technology and then deploy solutions at scale using its global integration and distribution capabilities.

With more than 14,000 team members and over 60 locations globally, WWT's culture—grounded in core values and leadership philosophies—has been recognized by Fortune® and Great Place to Work for its commitment to innovation, trust and creating a great place to work for all. WWT provides products and services to large enterprise, global service provider and public sector clients in up to 130 countries across six continents. Softchoice, a World Wide Technology company, supports commercial and SMB markets in the U.S. and Canada.

Want to work with highly motivated individuals on high-performance teams? Join WWT today!

What is the Customer Experience Team and why join?

WWT's Customer Experience (CX) -- Software Lifecycle team is focused on our customers first, partnering with them to ensure we understand their goals, then applying the efforts necessary to achieve those goals. It is a rewarding way to ensure that our relationships continue to foster quality business outcomes and our customers view us as their strategic advisors.

CX is also a thriving area of growth for many companies who are making the shift from transactional sales models to supporting recurring revenue. Customer Experience has become a key driver to ensuring that any customer who commits to a contract with a vendor sees success and continues to renew that business. This industry trend towards recurring revenue models makes WWT Customer Experience -- Software Lifecycle an area of great opportunity for potential candidates.

What will you be doing?

As the Customer Experience Operations Analyst, your key areas of focus will be:

  • Gainsight administration
  • Customer digital journey mapping

As the internal team administrator for the Gainsight platform, you will customize and configure it to align with our unique business processes and customer engagement strategies. The role will focus on analyzing and optimizing functionality to drive customer success and data integrity. Utilizing data-driven insights and feedback, you will map our digital touchpoints to enhance automation, scale and overall user experience. Additionally you will train team members on proper procedures within Gainsight.

Responsibilities:

Gainsight Admin

  • Configure and maintain Gainsight platform to optimize customer lifecycle management.

o Journey Orchestrator

o Data Designer

o Rule Management/Creation

o Reporting Accuracy

o Dashboard

o Develop periodic surveys and measure success

  • Collaborate with cross-functional teams to implement and customize Gainsight functionalities as per business requirements.
  • Utilize Gainsight data to derive insights and contribute to the development of customer success strategies.

o Proactively look for tangible ways to improve our client’s and team’s experience with our tools or platforms

  • Gainsight How to guides and Best Practices

Digital Driver

  • Platform Management-Internal & External
  • Platform Template Design
  • Automated insight to drive data integrity and follow up action
  • Digital Journey Via Gainsight

o Digital Touchpoint

o Surveys

Communication

  • Weekly update communication
  • Gainsight change Management
  • Identify ways to promote CX and our successes to internal stakeholders

Qualifications:

  • Gainsight administration experience required.
  • Experience with any design or visualization SW.
  • Past work experience with Cisco, VMWare, Microsoft, Dell EMC and other OEMs.
  • Strong organization skills.
  • Operationally minded.
  • Capable of analyzing and deciphering data.
  • Ability to solve problems quickly and take a “common sense” approach to challenges.
  • Capability to perform comfortably within an ambiguous and quickly changing environment.
  • Self-driven, business minded, and goal orientated.

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base pay range for this position is $65,000.00 to $80,000.00 annually. Actual salary will be based on a variety of factors, including shift, location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ. Certain positions may also be eligible for variable incentive compensation, such as bonuses or commissions, that is not included in the base pay.

The well-being of WWT employees is essential. When it comes to our benefits package, WWT has one of the best. We offer the following benefits to all full-time employees:

  • Health and Wellbeing: Health (Medical & Prescription), Dental, and Vision Care, Onsite Health Centers (MO & IL), Employee Assistance Program, Wellness program
  • Financial Benefits: Competitive Pay, Profit Sharing, 401k Plan with Company Matching, Life and Disability Insurance, Flexible Spending Accounts, Tuition Reimbursement
  • Paid Time Off: PTO & Holidays, Parental Leave, Medical Leave, Military Leave, Bereavement, Day of Caring
  • Additional Perks: Family Planning Benefits, Nursing Mothers Benefits, Voluntary Legal, Voluntary Supplemental Accident/Illness/Hospital, Voluntary ID Theft, Pet Insurance, Employee Discount Program

Note: This is not an all-encompassing list and should not be used as a complete description of the plan’s benefits. For more information, see our US benefits website at wwt.com/us-benefits.

We strive to create an environment where all employees are empowered to succeed based on their skills, performance, and dedication. Our goal is to cultivate a culture of belonging that encourages innovation, collaboration, and respect for all team members, ensuring that WWT remains a great place to work for all!

If you require accessibility accommodation(s) or adjustment during any stage of the hiring process, please let your WWT Recruiter know. The recruiter will work with you to understand your needs and help ensure an accessible experience throughout the interview process.

If you have any questions or concerns about this posting, please email taposting@wwt.com

World Wide Technology is an Equal Opportunity Employer.


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