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Consumer Insight Analyst Jobs in Cleveland, OH (NOW HIRING)

Goodyear

Senior Director Marketing, Americas

Akron, OH · On-site

$190 - $280/hr

Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends* Lead the transcreation of global brand positioning and campaigns into regionally relevant ...

Nestle

Senior Director, Brand Marketing

Solon, OH · On-site

... analytical acumen, and brings future-ready marketing fluency across AI, retail media, creator ... Lead consumer and shopper insight development to identify needs, tensions, and demand spaces that ...

Nestlé S.A.

Senior Director, Brand Marketing

Solon, OH · On-site

$180 - $260/hr

... analytical acumen, and brings future‑ready marketing fluency across AI, retail media, creator ... Lead consumer and shopper insight development to identify needs, tensions, and demand spaces that ...

Goodyear

Senior Director Marketing, Americas

Akron, OH · On-site

Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends * Lead the transcreation of global brand positioning and campaigns into regionally relevant ...

Goodyear

Senior Director Marketing, Americas

Akron, OH · On-site

Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends * Lead the transcreation of global brand positioning and campaigns into regionally relevant ...

Hose Master LLC

Marketing Analyst

Euclid, OH · On-site

Create PowerPoint presentations to provide market and consumer insights to other marketing and ... Strong analytical skills, critical thinking skills, and problem-solving skills * Advanced Excel ...

Hose Master LLC

Marketing Analyst

Euclid, OH · On-site

Create PowerPoint presentations to provide market and consumer insights to other marketing and ... Strong analytical skills, critical thinking skills, and problem-solving skills * Advanced Excel ...

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Consumer Insight Analyst information

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Cleveland, OH as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 78% Full Time, 17% Part Time, 1% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

Senior Director Marketing, Americas

Goodyear

Akron, OH • On-site

$190 - $280/hr

Other

Posted 26 days ago

Goodyear Tire & Rubber rating

6.3

Company rating: 6.3 out of 10

Based on 383 frontline employees who took The Breakroom Quiz

490th of 538 rated manufacturers

Job description

## Senior Director, Marketing, AmericasApplylocations: US OH Akron Corp Hdqtrstime type: Full timeposted on: Posted Todayjob requisition id: JR-40110992The Senior Director, Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics.Job Duties / Responsibilities may include, but are not limited to:* Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region* Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends* Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences* Oversee digital assets, social platforms and communities, and product website content across the region* Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubs* Partner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executions* Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics* Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommend* Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics* Translate global brand strategy into effective regional and local executions* Ensure integrated marketing delivery aligned with product and regional plans* Provide Americas input into Global Marketing strategy* Lead segmentation, targeting, and consumer trend analysis* Oversee propensity modeling and first party research* Deliver actionable insights to drive growth and satisfaction* Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROI* Analyze commercial, product, pricing, and network performance* Deliver competitive and strategic insights to support decision makingKey Experience* Degree in Business, Marketing, Analytics, or related field preferred* Minimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams* Proven track record in developing and executing regional or global marketing and analytics strategies* Experience across brand marketing, media, digital, analytics, or insights strongly preferredKey Skills* Expertise in brand, digital, and consumer marketing supported by advanced analytics* Strong strategic, analytical, and commercial judgment* Proven leader with ability to influence senior stakeholders and collaborate cross functionally* Deep understanding of data and insight generation, translating analytics into business actions* Clear, effective communicator and leader in multi-cultural, multi market environments#LI-FA1 #J-18808-Ljbffr

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