Consumer Insight Analyst Jobs in Atlanta, GA (NOW HIRING)

Senior Manager, Consumer Product Manager

TheCocaColaCompany is evolving into a moredigitalfirst,datadrivenenterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system's next chapter of growth by reimagining our core competitive advantages. Building ona strong foundationof modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled,endtoendimpact on growth, productivity, and efficiency.

This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success willrequiremore than technology implementation, it demands a strategic transformation of core capabilities, adomainbased,productcentricoperating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

Role Overview

The Senior Manager, Consumer Product Manager plays a key role in advancingCocaCola'sdigital transformation by designing, delivering, andoptimizingconsumerfacingdigital products that drive engagement, loyalty, and growth. This roleis responsible formanaging the lifecycle of digital products that enable seamless, personalized, anddatadrivenconsumer experiences across channels and markets.

Operating within aproductcentricdigital model, this role partners withcrossfunctionalteams including marketing, consumer experience, data, and technology to translate business needs and consumer insights into scalable digital solutions. The Senior Manager ensures that digital products are aligned with enterprise strategy and are continuously improved based on performance data, user feedback, and evolving market needs.

This role requires a strong balance of strategic thinking, product managementexpertise, and executional rigor. The position directly contributes toCocaCola'sdigital growth engine by ensuring digital products deliver measurable business outcomes and enhance consumer connections at scale.

What You will do for us

• Define and execute product strategies forconsumerfacingdigital products aligned to enterprise digital transformation priorities

• Manageendtoendproductlifecycle, including discovery, design, development, launch, and continuous optimization

• Partner withcrossfunctionalstakeholders to translate consumer insights and business requirements into product features and roadmaps

• Embed data, analytics, and artificial intelligence into product design to enable personalization, optimization, and performance tracking

• Drive adoption of aproductcentricoperating model, ensuring iterative delivery and continuous value creation

• Establish andmonitorproduct performance metrics to measure impact on engagement, growth, and operational efficiency

• Collaborate with engineering and digital teams to ensure scalable, secure, andhighperformingproduct solutions

• Prioritize product backlog based on business value, user needs, and enterprise strategy alignment

• Enable seamless integration of digital products across platforms and touchpoints to deliver cohesive consumer journeys

• Lead experimentation andtestandlearninitiatives to continuously improve product performance and user experience

• Drive stakeholder alignment and effective communication across business, product, and technology teams

• Stay current on emerging technologies and consumer trends toidentifyinnovation opportunities

Requirements and Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, or a related field

• 6+ years of experience in product management, digital product development, or related roles in a digital environment

• Proven experience managingconsumerfacingdigital products and delivering measurable business outcomes

• Strong understanding of product lifecycle management and agile orproductcentricdelivery methodologies

• Experienceleveragingdata, analytics, and artificial intelligence to inform product decisions and enhance user experiences

• Familiarity with digital platforms, customer data systems, and integration offrontendandbackendtechnologies

• Demonstrated ability to translate complex business requirements into scalable digital solutions

• Strong stakeholder management and collaboration skills in a matrixed organization

• Experience prioritizing and managing product backlogs based ondatadriveninsights

• Excellent communication and storytelling skills to influence and align diverse stakeholders

• Continuous learning mindset with an interest in digital innovation and emerging technology trends