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Consumer Behavior Analyst Jobs in Tennessee (NOW HIRING)

... analyze, and summarize sensory and consumer data Translate findings into clear, actionable insights ... behavior and product experience Work Environment Onsite role based in a development center in ...

... analyze, and summarize sensory and consumer data Translate findings into clear, actionable insights ... behavior and product experience Work Environment Onsite role based in a development center in ...

This role requires analyzing market trends, consumer behavior, and sales data to make informed decisions. The CM will negotiate with suppliers, maintain strong relationships, and collaborate with ...

This role requires analyzing market trends, consumer behavior, and sales data to make informed decisions. The CM will negotiate with suppliers, maintain strong relationships, and collaborate with ...

Laboratory Assistant

Chattanooga, TN · On-site

$24 - $29/hr

Curious mindset with a passion for understanding consumer behavior and product experience ... Compile, analyze, and summarize sensory and consumer data. * Translate findings into clear ...

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Consumer Behavior Analyst information

See Tennessee salary details

$34.5K

$66.7K

$106.6K

How much do consumer behavior analyst jobs pay per year?

As of Aug 26, 2026, the average yearly pay for consumer behavior analyst in Tennessee is $66,739.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $72,200.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Tennessee?

The most popular types of Consumer Behavior Analyst jobs in Tennessee are:

What are popular job titles related to Consumer Behavior Analyst jobs in Tennessee?

For Consumer Behavior Analyst jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Tennessee look for?

The top searched job categories for Consumer Behavior Analyst jobs in Tennessee are:

Infographic showing various Consumer Behavior Analyst job openings in Tennessee as of August 2026, with employment types broken down into 82% Full Time, 12% Part Time, and 6% Temporary. Highlights an 94% In-person, and 6% Remote job distribution, with an average salary of $66,739 per year, or $32.1 per hour.

Consumer Science Specialist

On-site

Full-time

Posted 8 days ago


Job description

Position Overview We are seeking a Consumer Science Specialist (Contract) to join our product development center in Chattanooga, TN. This role sits within the Consumer Science function, supporting innovation and product development through sensory and consumer evaluation activities. The ideal candidate has hands-on experience in sensory science, panel management, and consumer research execution. You will play a key role in ensuring that consumer insights and sensory data are integrated into product decisions across health and wellness portfolios. Key Responsibilities Sensory & Consumer Testing Execution Plan, coordinate, and execute sensory evaluation studies (descriptive, discrimination, and consumer tests) Prepare test materials, protocols, and evaluation environments within a development center setting Ensure accurate data collection, documentation, and adherence to study protocols Support product benchmarking, claims substantiation, and reformulation efforts Panel & Participant Management Recruit, schedule, and manage consumer and trained sensory panels Maintain panel engagement and ensure data quality through proper training and oversight Troubleshoot panel logistics and ensure smooth execution of evaluation sessions (good to have) Moderation & Facilitation Moderate consumer sessions, including product evaluations, focus groups, and co-creation workshops Lead innovative discussion sessions to gather actionable qualitative insights Create a comfortable environment that encourages honest and insightful participant feedback Data Handling & Reporting Compile, analyze, and summarize sensory and consumer data Translate findings into clear, actionable insights for cross-functional teams (R&D, marketing, quality) Support development of reports, presentations, and recommendations for stakeholders Cross-functional Collaboration Partner closely with R&D, product development, and marketing teams Contribute to innovation pipelines by integrating consumer-driven insights Ensure alignment with project timelines and business objectives Qualifications Required Bachelor's degree in Food Science, Sensory Science, Consumer Science, Biology, Psychology, or related field 2+ years of experience in sensory evaluation, consumer research, or product testing Familiar with managing sensory panels or consumer testing sessions Highly organized with attention to detail and ability to manage multiple studies simultaneously Preferred Experience in consumer health, personal care, or OTC products Familiarity with sensory methodologies (e.g., hedonic testing, descriptive analysis, triangle tests) Experience working in a lab or development center environment Facilitation/moderation skills Working knowledge of data analysis tools (e.g., Excel, basic statistical software) Key Skills Sensory evaluation & test design Panel management and recruitment Consumer research moderation Data interpretation and storytelling Cross-functional collaboration Strong communication and organizational skills Essential Workplace Skill Can-do attitude with a proactive, solution-oriented mindset Self-motivated and able to work independently while managing multiple priorities in a fast-paced environment Strong presentation and storytelling skills, with the ability to communicate insights clearly and influence stakeholders Excellent interpersonal and facilitation skills, with confidence moderating discussions and engaging diverse participants High level of ownership and accountability, with attention to detail and commitment to quality execution Adaptability and flexibility in a dynamic development center environment Collaborative team player with the ability to build strong cross-functional relationships Curious mindset with a passion for understanding consumer behavior and product experience Work Environment Onsite role based in a development center in Chattanooga, TN Hands-on, fast-paced environment supporting product innovation and evaluation Collaborative team within a leading consumer health organization Why Join This is an opportunity to contribute directly to new product development and innovation for a major consumer health company, influencing products that impact millions of consumers. We believe in the power of self-care and the role it can play in creating a healthier society and a healthier planet. #TechKV Salary: . Date posted: 08/18/2026