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Consumer Analytics Jobs (NOW HIRING)

Wwwinc

Consumer Analytics Senior Manager

Rockford, MI · Hybrid

The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine Worldwide's digital commerce performance across brands and channels. This role translates consumer ...

Campbell's

Sr Director, Consumer Analytics

Camden, NJ · On-site

$200K - $275K/yr

... consumer behavior, the marketplace, macro trends and what it all means for our $10B business. Home ... Performs analysis and prepares forecasts and recommendations in the areas of product preferences ...

Essilor

Manager Consumer Analytics CRM

Manhattan, NY · On-site

GENERAL FUNCTION The Manager of Consumer Analytics will collaborate closely with business leaders to deliver actionable, data-driven insights and help drive customer engagement. In this individual ...

Mattel

Consumer Data Analyst

El Segundo, CA

The DTC organization brings together product, merchandising, marketing, technology, and analytics ... By combining consumer insights, innovative product experiences, and data-driven decision making ...

Mattel

Consumer Data Analyst

El Segundo, CA · On-site

The DTC organization brings together product, merchandising, marketing, technology, and analytics ... By combining consumer insights, innovative product experiences, and data-driven decision making ...

Mattel

Consumer Data Analyst

El Segundo, CA

The DTC organization brings together product, merchandising, marketing, technology, and analytics ... By combining consumer insights, innovative product experiences, and data-driven decision making ...

Zillow

Data Scientist, Consumer Analytics

$119K - $191K/yr

As part of our broader Data Analytics and Insights organization, this team partners closely with product, engineering, and business leaders to solve meaningful problems, improve the quality and ...

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Consumer Analytics information

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How much do consumer analytics jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for consumer analytics in the United States is $50.06, according to ZipRecruiter salary data. Most workers in this role earn between $45.43 and $54.81 per hour, depending on experience, location, and employer.

Are consumer analytics jobs in high demand?

Consumer analytics jobs are in high demand due to the increasing reliance on data-driven decision making in marketing, sales, and customer experience. Professionals with skills in data analysis, statistical tools, and programming languages like SQL or Python are particularly sought after across various industries.

What is consumer analytics?

Consumer analytics is the process of collecting, analyzing, and interpreting data about customers' behaviors, preferences, and purchasing patterns. By leveraging various data sources, such as transaction records, social media activity, and customer feedback, businesses can gain valuable insights to improve marketing strategies, personalize customer experiences, and increase sales. Consumer analytics helps organizations make data-driven decisions, predict future trends, and stay competitive in the market.

What are the key skills and qualifications needed to thrive as a consumer analytics professional?

To thrive as a Consumer Analytics professional, you need strong quantitative analysis skills, a background in statistics or data science, and preferably a degree in a related field such as marketing, economics, or mathematics. Familiarity with data analytics tools like SQL, Python, R, and visualization platforms such as Tableau or Power BI, as well as experience with CRM and marketing automation systems, is typically expected. Strategic thinking, problem-solving, and effective communication are vital soft skills for translating data insights into actionable business strategies. These competencies enable professionals to uncover consumer trends, drive data-informed decisions, and deliver measurable business value.

What is the difference between Consumer Analytics vs Data Analyst?

AspectConsumer AnalyticsData Analyst
Required CredentialsBachelor's in Marketing, Business, or Data Science; experience with consumer data toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, consumer research departments, retail or e-commerce companiesVarious industries including finance, healthcare, technology, often in data teams
Employer & Industry UsageUsed mainly in marketing, retail, and consumer-focused industriesWidely used across multiple sectors for data interpretation and reporting

Consumer Analytics focuses on understanding consumer behavior and preferences to inform marketing strategies, while Data Analysts interpret data across various domains to support decision-making. Both roles require strong analytical skills and familiarity with data tools, but Consumer Analytics emphasizes consumer insights within marketing contexts.

How does a consumer analytics professional typically collaborate with marketing and product teams?

Consumer Analytics professionals often work closely with marketing and product teams to translate data-driven insights into actionable strategies. They provide analysis on customer behaviors, preferences, and trends, which helps inform campaign targeting, product development, and customer experience enhancements. Regular meetings and cross-functional projects are common, ensuring that data insights are integrated into decision-making processes and that teams are aligned on key objectives. Effective communication and the ability to present complex findings in a clear, accessible manner are essential in this collaborative environment.
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Consumer Analytics jobs near you
Infographic showing various Consumer Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 92% Full Time, 3% Part Time, and 4% Contract. Highlights an 78% Physical, 7% Hybrid, and 15% Remote job distribution, with an average salary of $104,129 per year, or $50.1 per hour.

Consumer Analytics Senior Manager

Wwwinc

Rockford, MI • Hybrid

Full-time

Re-posted 23 days ago

Job description

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel; It's global footprint spans 170 countries and territories. The Company's portfolio includes Merrell, Saucony, Sweaty Betty, Hush Puppies, Wolverine, Chaco, Bates, HYTEST, and Stride Rite. The Company is also the global footwear licensee of brands Cat and Harley-Davidson.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America's Dream Employers, America's Best Employers for Women, and America's Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified Great Place To Work.
The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine Worldwide's digital commerce performance across brands and channels. This role translates consumer and eCommerce data into clear, decision ready insights that drive revenue growth, margin improvement, and better consumer experiences.
The Senior Manager will manage performance frameworks, guide forecasting and driver analysis, establish test and learn rigor, and act as a strategic thought partner to senior leaders on how to scale profitable digital growth.

Primary Duties:

  • Manage and optimize portfolio-level eCommerce performance measurements

  • Lead the conversion funnel analysis and identify drop-off drivers, test hypotheses, and collaborate with Commercial & UX teams to implement improvements

  • Lead weekly, monthly, and quarterly performance readouts, clearly articulating drivers vs. plan and key risks/opportunities

  • Elevate analytics from reporting to decision support for senior leaders

  • Partner with Finance and Commercial teams to forecast revenue and site KPIs

  • Translate digital metrics into financial impact (net revenue, gross margin, operating profit) to support investment decisions and business cases.

  • Act as a strategic analytics partner to eCommerce, Marketing, CRM, Merchandising, and Marketplace teams.

  • Continuously raise the bar on methodologies and insight quality.

  • Performs duties consistent with the company's AAP/EEO goals and policies.

  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

  • 8+ Years of experience in eCommerce analytics, consumer analytics, growth strategy, or digital performance

  • Fluency with eCommerce analytics and BI tools (e.g., GA4 or equivalent, Power BI/Tableau, experimentation platforms) with the ability to translate tool output into business and financial insights.

  • Strong understanding of eCommerce KPIs, conversion funnels, attribution, and experimentation

  • Proven ability to translate complex data into executive-ready insights and recommendations

  • Experience partnering with Finance on forecasting and performance management

Working Conditions:

Normal office environment.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

#LI-KD

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

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