1

Consumer Analytics Jobs in California (NOW HIRING)

The DTC organization brings together product, merchandising, marketing, technology, and analytics ... By combining consumer insights, innovative product experiences, and data-driven decision making ...

The DTC organization brings together product, merchandising, marketing, technology, and analytics ... By combining consumer insights, innovative product experiences, and data-driven decision making ...

The DTC organization brings together product, merchandising, marketing, technology, and analytics ... By combining consumer insights, innovative product experiences, and data-driven decision making ...

Analyst, Consumer Insights

Commerce, CA ยท On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... Independently investigates and resolves data integrity, reporting and analytics challenges by ...

Analyst, Consumer Insights

Commerce, CA ยท On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... Independently investigates and resolves data integrity, reporting and analytics challenges by ...

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... Independently investigates and resolves data integrity, reporting and analytics challenges by ...

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... Independently investigates and resolves data integrity, reporting and analytics challenges by ...

next page

Showing results 1-20

Consumer Analytics information

See California salary details

$40

$50

$58

How much do consumer analytics jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for consumer analytics in California is $50.27, according to ZipRecruiter salary data. Most workers in this role earn between $45.62 and $55.05 per hour, depending on experience, location, and employer.

Are consumer analytics jobs in high demand?

Consumer analytics jobs are in high demand due to the increasing reliance on data-driven decision making in marketing, sales, and customer experience. Professionals with skills in data analysis, statistical tools, and programming languages like SQL or Python are particularly sought after across various industries.

What is consumer analytics?

Consumer analytics is the process of collecting, analyzing, and interpreting data about customers' behaviors, preferences, and purchasing patterns. By leveraging various data sources, such as transaction records, social media activity, and customer feedback, businesses can gain valuable insights to improve marketing strategies, personalize customer experiences, and increase sales. Consumer analytics helps organizations make data-driven decisions, predict future trends, and stay competitive in the market.

What are the key skills and qualifications needed to thrive as a consumer analytics professional?

To thrive as a Consumer Analytics professional, you need strong quantitative analysis skills, a background in statistics or data science, and preferably a degree in a related field such as marketing, economics, or mathematics. Familiarity with data analytics tools like SQL, Python, R, and visualization platforms such as Tableau or Power BI, as well as experience with CRM and marketing automation systems, is typically expected. Strategic thinking, problem-solving, and effective communication are vital soft skills for translating data insights into actionable business strategies. These competencies enable professionals to uncover consumer trends, drive data-informed decisions, and deliver measurable business value.

What is the difference between Consumer Analytics vs Data Analyst?

AspectConsumer AnalyticsData Analyst
Required CredentialsBachelor's in Marketing, Business, or Data Science; experience with consumer data toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, consumer research departments, retail or e-commerce companiesVarious industries including finance, healthcare, technology, often in data teams
Employer & Industry UsageUsed mainly in marketing, retail, and consumer-focused industriesWidely used across multiple sectors for data interpretation and reporting

Consumer Analytics focuses on understanding consumer behavior and preferences to inform marketing strategies, while Data Analysts interpret data across various domains to support decision-making. Both roles require strong analytical skills and familiarity with data tools, but Consumer Analytics emphasizes consumer insights within marketing contexts.

How does a consumer analytics professional typically collaborate with marketing and product teams?

Consumer Analytics professionals often work closely with marketing and product teams to translate data-driven insights into actionable strategies. They provide analysis on customer behaviors, preferences, and trends, which helps inform campaign targeting, product development, and customer experience enhancements. Regular meetings and cross-functional projects are common, ensuring that data insights are integrated into decision-making processes and that teams are aligned on key objectives. Effective communication and the ability to present complex findings in a clear, accessible manner are essential in this collaborative environment.

What cities in California are hiring for Consumer Analytics jobs?

Cities in California with the most Consumer Analytics job openings:

Infographic showing various Consumer Analytics job openings in California as of August 2026, with employment types broken down into 1% Internship, 89% Full Time, 5% Part Time, 2% Temporary, and 3% Contract. Highlights an 78% Physical, 7% Hybrid, and 15% Remote job distribution, with an average salary of $104,558 per year, or $50.3 per hour.

Consumer Analytics Manager - CPG Forecasting

Premier Nutrition

Emeryville, CA โ€ข On-site

Full-time

Retirement, PTO

Re-posted 12 days ago


Job description

Here's what all the hype is about...
Premier Nutrition Company (PNC) is one of the fastest-growing companies in the proactive wellness space showing clear leadership in the category of protein shakes and powders. We make the brands Premier Protein and Dymatize, and are part of our publicly traded holding company, BellRing Brands (NYSE: BRBR).
We have a simple, yet powerful, formula for our success, which we've been nailing since our founding in 1997. We start with an organization powered by our company purpose-Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees deliver amazing business results. And winning companies with remarkable people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.
We don't mind sharing our formula, since we believe the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives-alongside some truly amazing colleagues. Why don't more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead, trusting them to make the right decisions. The result of our vibrant culture speaks for itself: We were certified as a Great Place to Workโ„ข for the 9th year-running in 2025. And we currently rank #8 on Fortune Magazine's Best Workplaces in our category and were in the top 12 for each of the last 7 years.
We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ยฝ day Fridays, in-office massages, free lunches & snacks, dogs in the office, culture of belonging celebrations, engaging in-office events like bring your kids to work day, 6% 401k match after 1 year, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings.
PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on...
We believe in the power of mindset, and specifically what we call the Challenger Mindset. Do you take smart, bold risks, display relentless hunger, and see yourself as a builder? We're looking for individuals who choose action over analysis paralysis-those who start before they feel completely ready, make calculated moves based on the best information available, and build momentum through decisive action rather than perfect planning. You should have an insatiable drive that keeps you agile and forward-thinking, always challenging assumptions, seeking new opportunities, and focusing on long-term impact over short-term wins. Above all, you're a builder-someone who transforms the status quo, finds smarter, simpler, faster ways to get things done, and inspires others to do the same.
The Role...
This role lives and breathes consumption forecasting and analytics. A day in life would include important consumption forecasting analysis, working on developing new forecasting techniques for greater application, and reporting to help teams make best decisions for growth. Your typical day would be working with lots of cross-functional groups including marketing, sales, IT, investor relations, international and outside partners.
The primary responsibilities of this position are to drive the performance of the Premier Nutrition Corp. Brands by leading consumption forecasting analytics, and managing one version of the truth consumption forecast reporting.
The work environment...
So, what's it like to work here? If you're based in the greater Bay Area, you'll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues, some sitting with their dogs, talking excitedly through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.
We are a dynamic, HYBRID workplace, with an expectation that all employees come into the office Tuesday through Thursday. We are very intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building. Great work cultures are built on stories about what great looks like in practice, and great stories during virtual meetings just don't happen. The expected pay scale for this role is $135k to $155k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.
At the beginning of 2026, we moved into our massive modern 133,000 square foot headquarters in Emeryville, California, complete with spacious personal workspaces, gym with rock-climbing wall, a cafรฉ, free onsite parking, tons of greenery, and many transportation options.
You're excited about this opportunity because your time will be filled with...
Weekly and Quarterly Consumption Forecast Reporting: 75% of Time
  • Ensure the consumption forecast is updated and supports required applications.
  • Display expertise in brand-specific forecasting and deep understanding of and experience with using forecasting analytics that predict consumption trends and support decisions for growth.
  • Continually seek approaches for better forecast efficiency and accuracy, reviewing forecast accuracy, conducting root cause analysis on discrepancies, as well as evaluating forecasting methodologies and implementing improvements over time.
  • Challenge assumptions, and pressure test by leveraging historical data, internal/external benchmarks.
  • Actively participate in all cross functional project meetings, providing forecasting expertise and guidance; coming prepared with relevant data, insights, and benchmarks to aid in decision making.
  • Be a cross-functional partner in quarterly and annual Strategic Plan development, Brand AOP, and responsible for consumption forecasts, explaining impacts to business, and recommending strategies to improve results.

Analytics & Reporting: 15% of Time
  • Develop & automate forecast reporting "toolkit" encompassing reporting, dashboards, and scenario planning.
  • Partner with IT to ensure proper and timely data governance, integration, and aggregation.
  • Develop standardized forecasting input templates for cross functional team members.
  • Assist in the planning and execution of meetings and quarterly business performance reviews.
  • Serve as a voice of forecasting at HQ with cross functional partners/meetings.

The daily stuff that everyone does but few quantify: 10% of Time
  • Attending meetings and presentations.
  • Participating in company-wide activities and events galore.
  • Impromptu conversations with colleagues.
  • Administrivia like email, calendaring, expense reports, and other non-value-added work.

What are we looking for?
Education:
  • BA/BS degree in Business, Marketing, Statistics, Economics, or a research-related field

Experience and Skills:
  • 5+ years of relevant experience, ideally client side in Consumer Package Goods or with an analytics supplier.
  • Demonstrated working knowledge of forecasting methods and leading forecasting initiatives.
  • Experience using syndicated / custom CPG data (Nielsen/Circana/Numerator/Mintel) for analysis, and insights.
  • Solid practical knowledge working with disparate data sources, and data harmonization.
  • Ability to demonstrate a challenger mindset and intellectual curiosity.
  • Strong use of influencing skills to gain alignment across internal/external key stakeholders.

So, if after reading through this long list you're thinking-I'm not sure I meet 100% of these requirements, should I still apply? YES-if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!
Select 5 Key Capabilities & Traits Important to Add to and Diversify your Current Team:
  1. Be a builder
  2. Start & end with consumer
  3. Embody a strategic mindset
  4. We are better together
  5. Challenge ideas respectfully

You will thrive here and may just do the best work of your life if...
  • You want to be an integral part of shaping and nurturing an amazing work culture
  • You are comfortable being natural, casual, open, and even a bit playful at work
  • You don't have a big ego and hate siloed thinking
  • You like to get sh*t, I mean-stuff done
  • You can be friendly, vulnerable, and self-deprecating in one moment, and deal with a challenging, delicate people-related matter as a professional in the next
  • You can do periods of focused, deep work on projects that drive the needle

This may not be your ideal next career move if...
  • You like a lot of structure, rules, and uniformity
  • You like hierarchy, command and control management
  • You want to build lots of processes, systems, governance, or policies and make a beautiful bureaucracy
  • Dealing with ambiguity or experimentation is not your jam
  • You try to resolve challenging interpersonal situations over instant messaging or passive aggression
  • You tend to chase whatever shiny object presents itself during the day instead of real results

Here's the deal with our not-so-standard, um...standard interview process because we know you are the curious type, which is why you're still reading this...
  • Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have
  • Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you-and who wants that, right?):
  • A short series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don't do panel interviews because they don't give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we're probing different capabilities)
  • A case study or job task to simulate what you'd actually be doing in the role might be included (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don't have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops.
  • Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates. A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court. Will you accept? We sure hope so, because this place is the real deal, and don't just believe us-just ask the 91% of our people who said this is a great place to work in our most recent employee survey.

We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.