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Construction Marketing Analyst Jobs (NOW HIRING)

Monitor and analyze sales performance, conversion metrics, and community activity to identify ... Partner with cross-functional teams (construction, marketing, design, mortgage, and title) to ...

Intern

Aurora, CO · On-site

$21 - $28/hr

... Virtual Construction, Marketing and Human Resources. Absorb information to further knowledge ... Strong analytical and logic skills with the ability to maintain a high degree of precision on ...

Partner with design, estimating, permitting, and construction teams to ensure accurate ... Analyze market trends, competitive activity, and customer insights to identify growth opportunities.

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Construction Marketing Analyst information

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$33K

$78.2K

$110.5K

How much do construction marketing analyst jobs pay per year?

As of Sep 12, 2026, the average yearly pay for construction marketing analyst in the United States is $78,208.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,000.00 and $96,000.00 per year, depending on experience, location, and employer.

What is a construction marketing analyst?

Construction Marketing Analysts are professionals who gather, analyze, and interpret data related to the construction industry's markets, competitors, and customers. Their insights help construction companies develop effective marketing strategies, identify new business opportunities, and optimize their promotional efforts. They often work with sales and management teams to ensure marketing campaigns are data-driven and aligned with business goals.

What are the key skills and qualifications needed to thrive as a construction marketing analyst?

To thrive as a Construction Marketing Analyst, you need strong analytical skills, knowledge of marketing principles, and familiarity with the construction industry, typically supported by a degree in marketing, business, or a related field. Expertise with data analysis tools (such as Excel, Google Analytics, and CRM platforms) and experience with marketing automation systems are valuable. Excellent communication, attention to detail, and adaptability help you translate complex data into actionable marketing strategies and collaborate effectively with diverse teams. These skills ensure data-driven decision-making and effective marketing campaigns tailored to the unique needs of the construction sector.

How does a construction marketing analyst typically collaborate with project managers and sales teams?

A Construction Marketing Analyst frequently works closely with project managers and sales teams to align marketing strategies with ongoing projects and client needs. They provide data-driven insights on market trends, customer preferences, and competitor activity to help shape project proposals and sales pitches. Regular collaboration ensures that marketing campaigns are relevant to current construction projects and that sales teams are equipped with up-to-date market intelligence. This teamwork helps drive successful project outcomes and supports business growth.

What is the difference between Construction Marketing Analyst vs Construction Sales Coordinator?

AspectConstruction Marketing AnalystConstruction Sales Coordinator
CredentialsMarketing or business degree, certifications in marketing analyticsSales or construction management background, sales certifications
Work EnvironmentOffice-based, marketing departments within construction firmsOn-site and office, supporting sales teams and client interactions
Employer & Industry UsageConstruction companies, marketing agenciesConstruction firms, sales departments
Search & Comparison IntentAnalyzing market data, marketing strategiesSupporting sales processes, client communication

The Construction Marketing Analyst focuses on market research, data analysis, and marketing strategies to promote construction projects. In contrast, the Construction Sales Coordinator handles client interactions, supports sales efforts, and coordinates project bids. Both roles are essential in the construction industry but serve different functions within the business development process.

What cities are hiring for Construction Marketing Analyst jobs?

Cities with the most Construction Marketing Analyst job openings:

What states have the most Construction Marketing Analyst jobs?

States with the most job openings for Construction Marketing Analyst jobs include:

What are popular job titles related to Construction Marketing Analyst jobs?

For Construction Marketing Analyst jobs, the most frequently searched job titles are:

Manager, Sales

Kent, WA • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 14 days ago


Job description

Overview
BREAK GROUND ON A REWARDING CAREER WITH US!
The Sekisui House U.S. team is a proud builder of the SHAWOOD, Richmond American, Woodside, Holt, Hubble, and Chesmar brands. We take great pride in being a member of Sekisui House, a global leader in homebuilding. This impressive, 60+ year old company has built over 2.6 million new homes designed to reflect and adapt to the changing needs of today's homebuyers. Drawing on Sekisui House's unparalleled history and superior service, we commit ourselves to a future where people around the world can live joyful lives in homes that are safe, secure, stylish and comfortable.
We encourage a company culture that promotes professionalism, teamwork, health & wellness and work-life balance. If you are a results-driven professional with a passion for success, consider building a career with us.
Positive Work Environment & Culture
  • Collaborative Team Culture: Join a supportive environment where teamwork and the open exchange of ideas are highly valued.
  • Team Engagement: Participate in a variety of team-building events and social gatherings, such as company outings, holiday celebrations, and regular office socials. We support a healthy work-life balance and recognize the importance of time outside of work commitments.

Overview & Position Summary
This position leads community sales operations by managing and developing a high-performing sales team to achieve sales targets, deliver an exceptional customer experience, and maintain operational excellence. The role oversees day-to-day sales activities, monitors performance metrics, ensures alignment with company sales processes, and collaborates with cross-functional partners including construction, marketing, and design. This position is responsible for driving consistent sales practices, coaching team members, and contributing to strategic growth initiatives while maintaining a strong community presence.
Primary Responsibilities
  • Lead, supervise, and develop the sales team to achieve community-level and divisional sales targets.
  • Monitor and analyze sales performance, conversion metrics, and community activity to identify opportunities and address potential risks.
  • Establish and execute short-term operational plans that support traffic conversion, customer engagement, and pipeline management.
  • Oversee sales office readiness, model home presentation, and the delivery of a professional and welcoming customer experience.
  • Partner with cross-functional teams (construction, marketing, design, mortgage, and title) to ensure alignment on schedules, pricing, product information, and customer needs.
  • Provide coaching, mentorship, and training to sales team members, including onboarding new hires, role-playing, and field shadowing.
  • Resolve escalated customer issues by applying advanced knowledge of processes, policies, and customer expectations.
  • Conduct market and competitive analysis to inform sales strategy, pricing, and promotional activities.
  • Contribute to continuous improvement by recommending enhancements to sales processes, team communication, and customer experience initiatives.
  • Support community marketing initiatives, realtor engagement, and new community openings or phase releases as needed.

Education & Experience
Required:
  • Bachelor's degree OR equivalent combination of education and experience.
  • Minimum 4-6 years of experience in new home sales, real estate, or a related field.
  • Experience supervising or leading sales professionals or support staff.

Preferred:
  • Experience in homebuilding sales management or community-level leadership roles.
  • Familiarity with CRM systems, sales reporting tools, and contract processes.
  • Experience supporting cross-functional planning and customer experience initiatives.

Skills & Competencies
  • Strong leadership skills with the ability to coach, motivate, and develop a sales team.
  • Advanced understanding of sales processes, customer engagement, and operational requirements.
  • Ability to create short-term plans aligned with community goals and market activity.
  • Strong problem-solving, analytical, and decision-making skills.
  • Ability to ensure compliance with policies, procedures, and company standards.
  • Effective communication and collaboration skills across functions and leadership levels.
  • Strong organizational skills with attention to detail and accuracy in documentation.
  • Proficiency in CRM systems, sales tools, and reporting platforms.
  • Ability to manage competing deadlines in a fast-paced environment.
  • Customer-first mindset with a focus on driving high-quality interactions and experiences.

Working Conditions
Work is performed in community sales offices, model homes, and general office environments. Regular movement throughout homesites and community spaces is required. Weekend work and flexible scheduling aligned with customer traffic and sales needs are expected. Limited travel may be required for meetings, training, or cross-functional coordination.
Physical Requirements
  • Ability to walk through model homes, construction-adjacent areas, and community spaces.
  • Ability to sit or stand for extended periods during customer interactions or administrative tasks.
  • Ability to lift and carry light materials such as brochures, signage, or supplies.
  • Ability to use computers, tablets, and communication tools regularly.
  • Ability to work across indoor and outdoor environments as needed.

Automobile Allowance Requirement:
This position is eligible for an automobile allowance. Candidates must maintain a valid driver's license, personal vehicle, and automobile insurance meeting company coverage requirements. Proof of insurance will be required before employment.
Compensation
  • Base Salary: $110,000 - $125,000
  • FLSA Status: Exempt
  • Bonus Type: Year-end Discretionary

Comprehensive Benefits Package
We offer a comprehensive benefits package designed to meet the diverse needs of our employees and their families:
  • Competitive Compensation: We provide a competitive compensation structure that rewards performance and results.
  • Health & Wellness: Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
  • Financial Future: Access a 401(k) retirement savings plan.
  • Time Off: Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
  • Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available.
  • Exclusive Perks & Discounts
  • Homeownership & Financing: Take advantage of exclusive home purchase and financing discounts.
  • Pet Insurance: Enjoy discounted group pet insurance rates.

If you are ready for more than a job and seek a career with one of the most respected organizations in the industry, we encourage you to connect with us. Please visit our website at www.richmondamerican.com for additional information.
Sekisui House U.S., Inc. is an Equal Opportunity Employer.