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Competitive Intelligence Jobs in Madison, WI (NOW HIRING)

Vestis

Account Executive Uniform Sales

Madison, WI · On-site

Preparing informative and interesting presentations, investigating/researching possible new prospect customers, monitoring existing customers, and competitive intelligence, and managing time and ...

ApartmentIQ

Sales Engineer

Madison, WI · On-site

MavenAI, an AI mar-tech solution, and ApartmentIQ, a category-leading competitive intelligence software. We're a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a ...

Rubick

Data Crawling - Consultant

Oregon, WI · On-site

$90 - $130/hr

Company Overview Rubick OS is a leading platform for brands and marketplaces, enabling seamless management of catalog automation, pricing and competitive intelligence, product listing intelligence ...

WillScot

Sr Mgr, General Manager

Madison, WI · On-site

$120 - $210/hr

Collaborate with functional departments on planning, forecasting, competitive intelligence, customer solutions, operational best practices, and compliance matters. EDUCATION AND QUALIFICATIONS ...

Perkins Coie LLP

Pursuit Strategist

Madison, WI · On-site

$122K - $158K/yr

Act as a key partner to pursuit leaders, supporting the goal of identifying differentiators, win themes, and growth opportunities leveraging competitive intelligence data and knowledge of market ...

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Competitive Intelligence information

See Madison, WI salary details

$11.1K

$101.4K

$134K

How much do competitive intelligence jobs pay per year?

As of Aug 22, 2026, the average yearly pay for competitive intelligence in Madison, WI is $101,356.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,100.00 and $133,500.00 per year, depending on experience, location, and employer.

What is competitive intelligence?

A Competitive Intelligence (CI) job involves gathering, analyzing, and interpreting information about competitors, market trends, and industry developments to help a company make informed strategic decisions. CI professionals use various sources, such as public records, industry reports, and market research, to assess competitor strengths and weaknesses. They also identify potential threats and opportunities, helping businesses stay ahead in a competitive market. The role often requires expertise in data analysis, strategic thinking, and business research.

What does a competitive intelligence professional do?

Professionals in Competitive Intelligence spend their days collecting and analyzing data about competitors, market trends, and industry developments. This often involves monitoring public sources, conducting benchmarking studies, and producing insightful reports for management teams. They frequently collaborate with marketing, product development, and strategy departments to share findings and align business activities. Staying up-to-date on industry news and proactively identifying emerging threats or opportunities are also key parts of the role. This dynamic environment offers variety and requires both independent research and cross-functional teamwork.

What are the key skills and qualifications needed to thrive in competitive intelligence?

To excel in Competitive Intelligence, you need strong analytical abilities, research expertise, and a solid understanding of market dynamics, typically paired with a degree in business, marketing, or a related field. Familiarity with data analysis tools (like Excel, Tableau, or CI software platforms), and certifications such as SCIP (Strategic and Competitive Intelligence Professionals) are often required. Exceptional communication, critical thinking, and problem-solving skills help individuals stand out in this role. These competencies are crucial for accurately gathering, interpreting, and presenting insights that drive strategic decision-making within an organization.

Do competitive intelligence jobs pay well?

Competitive intelligence jobs typically offer competitive salaries that vary by industry, experience, and location. Entry-level roles may start around $60,000 annually, while experienced professionals can earn over $100,000, especially with skills in data analysis and market research tools. Certifications and advanced degrees can also enhance earning potential.

What is an example of competitive intelligence?

In competitive intelligence, a professional gathers and analyzes information about competitors' products, strategies, and market positioning to inform business decisions. For example, monitoring competitors' product launches or pricing strategies helps companies anticipate market changes and adjust their own plans accordingly.

What are the most commonly searched types of Competitive Intelligence jobs in Madison, WI?

The most popular types of Competitive Intelligence jobs in Madison, WI are:

What are popular job titles related to Competitive Intelligence jobs in Madison, WI?

For Competitive Intelligence jobs in Madison, WI, the most frequently searched job titles are:

What cities near Madison, WI are hiring for Competitive Intelligence jobs?

Cities near Madison, WI with the most Competitive Intelligence job openings:

Competitive Intelligence jobs near you
Infographic showing various Competitive Intelligence job openings in Madison, WI as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 20% Part Time, and 6% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $101,356 per year, or $48.7 per hour.

Senior Market Research & Competitive Intelligence Analyst

Faith Technologies

Madison, WI • Hybrid

Full-time

Posted 24 days ago

Faith Technologies rating

8.0

Company rating: 8.0 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

208th of 449 rated engineering

Job description

You've discovered something special. A company that cares. Cares about leading the way in construction, engineering, manufacturing and renewable energy. Cares about redefining how energy is designed, applied and consumed. Cares about thoughtfully growing to meet market demands. And as "one of the Healthiest 100 Workplaces in America" is focused on the mind/body/soul of team members through our Culture of Care.

We are seeking a Senior Market Research & Competitive Intelligence Analyst with 5-8 years of professional experience to join our Market Research and Strategy team. This individual will play a critical role in identifying emerging opportunities, competitive threats, customer needs, and market trends across key infrastructure markets including energy storage, power generation and distribution, data centers, and electrification. This individual will also play a key role in gathering, analyzing, and interpreting data to guide product development, brand strategy, and go-to-market decisions. The ideal candidate has experience using AI-enabled market research tools, intelligence platforms, Qualtrics or similar survey platforms, and is highly skilled at translating insights into actionable recommendations through clear, well-structured reports.

MINIMUM REQUIREMENTS
Education: Bachelor's degree in Market Research, Business, Data Analytics, Economics, Marketing or a related field (Master's preferred but not required).

Experience: 5-8 years of market research experience in B2B market research, competitive intelligence, consulting, strategy or business intelligence and familiarity with AI driven research tools

Travel: 5%

Work Schedule: This is a hybrid role, where you'd be required to be in the Menasha, WI office as needed. This position works between the hours of 7 AM and 5 PM, Monday- Friday. Works a sufficient schedule to meet the expectations of the role.

KEY RESPONSIBILITIES

  • Leverage AI-enabled research tools, survey platforms, and analytics software to accelerate insight generation.
  • Lead market research and competitive intelligence initiatives that support strategic planning, product development, and go-to-market decisions.
  • Monitor competitors, market trends, emerging technologies, regulatory developments, and industry dynamics.
  • Develop market assessments, competitor profiles, battlecards, market sizing analyses (TAM/SAM/SOM), and executive intelligence briefings.
  • Conduct primary and secondary research to identify customer needs, growth opportunities, market gaps, and competitive risks.
  • Leverage AI-enabled research tools, intelligence platforms, and analytics software to accelerate insight generation.
  • Synthesize complex findings into concise, executive-level reports, presentations, and recommendations.
  • Partner with Product Management, Product Marketing, Sales, Engineering, and Leadership to guide strategic initiatives.
  • Performs other related duties as required and assigned.

Preferred Skills

  • Experience with energy, industrial, manufacturing, technology, electricalinfrastructureordata center markets.

  • Knowledge of AI-based market research tools for data exploration,synthesisand reporting.

  • Knowledge of statisticaland analyticaltools (e.g., SPSS, R, Python,Tableau,PowerBIor similar).

  • Experience withstrategic frameworks such as Porter's Five Forces, SWOT, PESTLE, and Scenario Planning.

  • Familiarity with marketsizingtodeterminemarket share:Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).

The job description and responsibilities described are intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

#LI-Hybrid

How Does FTI Give YOU the Chance to Thrive?

If you're energized by new challenges, FTI provides you with many opportunities. Joining FTI opens doors to redefine what's possible for your future.

Once you're a team member, you're supported and provided with the knowledge and resources to achieve your career goals with FTI. You're officially in the driver's seat of your career, and FTI's career development and continued education programs give you opportunities to position yourself for success.

FTI is a "merit to the core" organization. We recognize and reward top performers, offering competitive, merit-based compensation, career path development and a flexible and robust benefits package.

Benefits are the Game-Changer

We provide industry-leading benefits as an investment in the lives of team members and their families.You're invited to review the full list of FTI benefits available to regular/full-time team members. Start here. Grow here. Succeed here. If you're ready to learn more about your career with FTI, apply today!

Faith Technologies, Inc. is an Equal Opportunity Employer - veterans/disabled.

Employment is contingent upon successfully passing a background and drug test

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