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Competitive Intelligence Manager information

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$10K

$93.5K

$120.9K

How much do competitive intelligence manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for competitive intelligence manager in North Carolina is $93,550.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $120,400.00 per year, depending on experience, location, and employer.

What does a competitive intelligence manager do?

A Competitive Intelligence Manager is responsible for gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. They use this data to provide strategic guidance to their organization, helping leaders make informed decisions regarding product development, marketing, and business strategy. Their role often involves monitoring competitors’ activities, assessing potential threats and opportunities, and ensuring the company maintains a competitive edge in the marketplace.

What does a competitive intelligence manager do?

The job responsibilities of a competitive intelligence manager include working to find and analyze competitor data and research market conditions and customer activity in your company's industry. In this career, you may use analytics software or computer models to organize and analyze this data. You then create a report on your findings and present the report to senior level management or executives in your company. As a competitive intelligence manager, you also have management duties, which include recruiting and overseeing a team of junior analysts.

What are the key skills and qualifications needed to thrive as a competitive intelligence manager, and why are they important?

To thrive as a Competitive Intelligence Manager, you need strong analytical skills, strategic thinking, and a background in business, marketing, or a related field. Expertise in market research tools, data analytics platforms, and sometimes certifications like SCIP (Strategic and Competitive Intelligence Professionals) are typically valuable. Exceptional communication, curiosity, and the ability to synthesize complex information make someone stand out in this role. These skills are crucial for delivering actionable insights that inform business strategy and help organizations maintain a competitive edge.

How does a competitive intelligence manager typically collaborate with other departments within an organization?

A Competitive Intelligence Manager works closely with departments such as marketing, sales, product development, and executive leadership to gather and analyze information about competitors and market trends. They often facilitate cross-functional meetings to share insights, align strategies, and support data-driven decision-making. Effective collaboration ensures that intelligence findings are integrated into go-to-market plans and product roadmaps, enabling the organization to stay ahead in a competitive landscape. Building strong relationships across teams is key to ensuring that intelligence efforts have a tangible impact on business outcomes.

What is the difference between Competitive Intelligence Manager vs Market Research Analyst?

AspectCompetitive Intelligence ManagerMarket Research Analyst
Required CredentialsBachelor's degree; often MBA or related experienceBachelor's degree; often in marketing, business, or statistics
Work EnvironmentCorporate strategy teams, intelligence unitsMarketing departments, research firms
Employer & Industry UsageUsed across industries for strategic insightsPrimarily in marketing and consumer research
Search & Comparison IntentUnderstanding strategic intelligence rolesAnalyzing market trends and consumer data

The Competitive Intelligence Manager focuses on gathering and analyzing competitive data to inform strategic decisions, while the Market Research Analyst concentrates on understanding market trends and consumer behavior. Both roles require analytical skills and industry knowledge but serve different strategic purposes within organizations.

More about Competitive Intelligence Manager jobs

What are the most commonly searched types of Competitive Intelligence jobs in North Carolina?

The most popular types of Competitive Intelligence jobs in North Carolina are:

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For Competitive Intelligence Manager jobs in North Carolina, the most frequently searched job titles are:

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The top searched job categories for Competitive Intelligence Manager jobs in North Carolina are:

What cities in North Carolina are hiring for Competitive Intelligence Manager jobs?

Cities in North Carolina with the most Competitive Intelligence Manager job openings:

Competitive Intelligence Manager jobs near you
Infographic showing various Competitive Intelligence Manager job openings in North Carolina as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 16% Part Time, 7% Temporary, and 4% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $93,550 per year, or $45 per hour.

Senior Competitive Intelligence Specialist

Akerman

Charlotte, NC • On-site

$91K - $115K/yr

Full-time

Re-posted 13 days ago

Job description

Founded in 1920, Akerman is recognized as one of the nation’s premier law firms, with more than 700 lawyers across the United States. 

Akerman LLP is seeking a Senior Competitive Intelligence Specialist to help drive the firm’s strategic growth through insight-led decision-making and market intelligence.

This role sits at the intersection of competitive intelligence, market intelligence, and business strategy, responsible for transforming internal and external data into actionable, forward-looking insights that directly inform client development, go-to-market initiatives, and firmwide priorities. The Senior Competitive Intelligence Specialist reports to the Senior Competitive Intelligence Manager and will partner closely with the Competitive Intelligence team and the Marketing & Client Development functions to support targeting, positioning, and growth across key practices and industries. 

The ideal candidate will excel at synthesizing complex information, including market activity, client developments, financial and transactional data, and competitive intelligence, into clear, compelling narratives and strategic recommendations that inform decision-making at the firm level.

Operating in a fast-paced, high-performance environment, this individual will act as a proactive strategic partner, anticipating needs, identifying risks and opportunities, and delivering leadership-ready insights that drive measurable business impact.

This role will also contribute to advancing the firm’s intelligence capabilities by strengthening data-driven tools, processes, and an integrated, insight-driven approach across Competitive Intelligence, Marketing, and Client Development.

KEY RESPONSIBILITIES:

Strategic Intelligence & Insight Generation 

  • Lead in-depth research and analysis across clients, prospects, industries, competitors, and legal market trends, delivering actionable insights that support firm strategy and business development initiatives.
  • Identify patterns, risks, and opportunities by synthesizing financial, transactional, regulatory, and market data into clear, actionable insights.
  • Serve as a strategic partner to the Marketing & Client Development department, supporting client strategy, market entry, and competitive positioning through insight-driven analysis.
  • Develop an understanding of stakeholder needs to tailor intelligence outputs.
  • Demonstrated commitment to ethical competitive intelligence practices, including lawful and appropriate research methods, sound source evaluation, confidentiality, and adherence to the firm’s professional obligations.

Business Development & Go-to-Market Support 

  • Prepare high-level strategic profiles and briefings in support of priority opportunities, including client meetings, pitches, RFPs, and leadership-facing initiatives, in partnership with the CI and Marketing & Client Development teams.
  • Identify and drive cross-selling and client growth opportunities aligned with firm priorities and industry focus areas.
  • Support go-to-market strategy development by aligning intelligence with firm capabilities and growth objectives.

Market, Industry & Competitive Intelligence 

  • Proactively monitor and synthesize market developments, competitive activity, client news, and regulatory trends, translating findings into business implications.
  • Evaluate and communicate the firm’s competitive positioning across key practices, industries, and geographies.
  • Develop market landscape analyses and competitive benchmarking to inform leadership decision-making.

Data Analysis, Reporting & Tools 

  • Analyze complex datasets and research outputs, translating findings into clear, concise deliverables and visualizations.
  • Track and report on intelligence activities and outcomes to demonstrate impact, trends, and ROI.
  • Leverage and continuously improve use of research platforms, CRM systems, and emerging technologies (including AI tools).

Collaboration & Leadership 

  • Contribute to the evolution of the firm’s intelligence capabilities by enhancing methodologies, workflows, and best practices, and by supporting knowledge sharing across the Competitive Intelligence and Marketing & Client Development teams.
  • Take ownership of complex intelligence projects, managing scope, timelines, and deliverables to ensure high-quality outcomes.

QUALIFICATIONS:

Required 

  • Bachelor’s degree required; advanced degree a plus
  • 5+ years of experience in competitive intelligence, market research, or business analysis (law firm or professional services preferred)
  • Demonstrated ability to deliver actionable insights and strategic recommendations, not just research outputs
  • Exceptional analytical, writing, and synthesis skills with strong attention to detail
  • Strong proficiency in Excel, PowerPoint, and data analysis tools
  • Ability to manage multiple priorities in a fast-paced, high-demand environment
  • High level of professional judgment, discretion, and client service orientation

Preferred 

  • Law firm experience
  • Experience supporting business development, client strategy, or practice group initiatives

RESEARCH & TECHNICAL SKILLS: 

  • Experience with tools such as PitchBook, S&P Capital IQ, Bloomberg Law, Lexis, Lex Machina, Westlaw, D&B, and similar platforms
  • Familiarity with CRM systems, financial data, and transaction/deal intelligence and GenAI tools
  • Ability to analyze company financials, M&A activity, and broader market dynamics

SUCCESS PROFILE: 

  • A strategic thinker who connects intelligence to business outcomes
  • A proactive self-starter who identifies opportunities, not just responds to requests
  • A strong communicator who delivers clear, decision-ready insights
  • A collaborative partner with the ability to influence across all levels of the firm
  • A high-performing operator who thrives in a fast-paced, deadline-driven environment

We offer an excellent compensation and benefits package. Please submit your resume, cover letter, and salary requirements. EOE

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