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New
Manager - Product Marketing
San Jose, CA · On-site
$181K/yr
Competitive Analysis & Positioning * Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies. * Develop clear product positioning and value ...
Manager - Product Marketing
San Jose, CA · On-site
$181K/yr
Competitive Analysis & Positioning * Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies. * Develop clear product positioning and value ...
Manager - Product Marketing
San Jose, CA · On-site
$181K/yr
Competitive Analysis & Positioning * Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies. * Develop clear product positioning and value ...
Quick apply
Manager - Product Marketing
San Jose, CA · On-site
$181K/yr
Competitive Analysis & Positioning * Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies. * Develop clear product positioning and value ...
Competitive Analysis & Positioning * Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies. * Develop clear product positioning and value ...
Competitive Analysis & Positioning * Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies. * Develop clear product positioning and value ...
Competitive Analysis information
See California salary details
$44.9K - $53K
4% of jobs
$53K - $61.1K
17% of jobs
$67.1K is the 25th percentile. Wages below this are outliers.
$61.1K - $69.1K
5% of jobs
$69.1K - $77.2K
4% of jobs
$77.2K - $85.3K
13% of jobs
The median wage is $90K / yr.
$85.3K - $93.4K
12% of jobs
$93.4K - $101.4K
7% of jobs
$109K is the 75th percentile. Wages above this are outliers.
$101.4K - $109.5K
14% of jobs
$109.5K - $117.6K
3% of jobs
$117.6K - $125.7K
12% of jobs
$125.7K - $133.7K
9% of jobs
$44.9K
$92K
$133.7K
How much do competitive analysis jobs pay per year?
What is a competitive analysis?
A Competitive Analysis job involves researching and evaluating competitors to understand their strategies, strengths, and weaknesses. Professionals in this role analyze market trends, pricing, product offerings, and customer feedback to provide insights that help businesses stay competitive. They use data-driven tools and methodologies to assess industry positioning and recommend strategic decisions. Typically, this role is found in marketing, product development, and business strategy teams. Strong analytical skills, proficiency in market research, and strategic thinking are essential for success in this field.
What are the typical responsibilities and work environment for a competitive analysis professional?
Competitive Analysis professionals are primarily responsible for gathering and evaluating data on competitors’ products, market positioning, strengths, and weaknesses to inform business strategy. On a daily basis, you might research industry trends, analyze market reports, and present insights to marketing, sales, or product development teams. Most professionals in this role work in fast-paced environments, often as part of a larger strategy or marketing team, with significant cross-functional collaboration. Regular communication with leadership and other departments ensures that competitive intelligence directly supports decision-making and business growth. This position can offer strong opportunities for career advancement into broader strategic, product management, or leadership roles.
What are the key skills and qualifications needed to thrive in the competitive analysis position, and why are they important?
To thrive in competitive analysis, you need strong research, data interpretation, and strategic thinking skills, often supported by a background in business, marketing, or analytics. Proficiency with market research tools, data visualization platforms (such as Tableau or Power BI), and familiarity with CRM/sales intelligence software is highly valuable. Exceptional attention to detail, curiosity, and the ability to communicate complex findings clearly to stakeholders are important soft skills. These abilities allow you to uncover actionable insights and help your organization stay ahead in a dynamic market landscape.
What does a competitive analysis do?
What are the most commonly searched types of Competitive Analysis jobs in California?
The most popular types of Competitive Analysis jobs in California are:
What are popular job titles related to Competitive Analysis jobs in California?
For Competitive Analysis jobs in California, the most frequently searched job titles are:
What job categories do people searching Competitive Analysis jobs in California look for?
The top searched job categories for Competitive Analysis jobs in California are:
What cities in California are hiring for Competitive Analysis jobs?
Cities in California with the most Competitive Analysis job openings:

Job description
Job description:
Job Title: Product Manager (North America)
Reports to: Director of Product
Job Summary:
The Product Manager (North America) will lead product planning and localization for the North American market. This role is responsible for conducting market and competitive analysis, identifying customer needs and product opportunities, partnering with regional sales teams to gather feedback and manage product requirements, collaborating with China HQ on product planning and localization, coordinating licensed brand projects, and supporting Go-to-Market (GTM) planning and product launches.
Duties/Responsibilities (Product Management and Localization):
· Lead product planning and localization for the North American market to enhance product competitiveness.
· Conduct market and competitive analysis to identify customer needs, industry trends, competitive products, and product opportunities.
· Partner with regional sales teams to gather customer and channel feedback and manage product requirements.
· Collaborate with China HQ on product planning, requirement definition, and product localization.
· Coordinate licensed brand projects and ensure product compliance with brand requirements, standards, and certifications.
· Support Go-to-Market (GTM) planning and new product launches.
· Provide product support, product information, and launch-related guidance to sales teams as needed.
· Manage product requirements and support cross-functional follow-up to help ensure product initiatives are completed on time.
Required Skills/Abilities:·
- Bachelor's degree or above.
- Minimum 3 years of experience in the TV or consumer electronics industry.
- Experience in Product Management, Product Marketing, GTM, or Marketing.
- Strong product planning, project management, and cross-functional communication skills.
- Experience with product portfolio or platform management is preferred.
- Strong understanding of the North American market, customer needs, and channel requirements.
- Ability to work effectively with regional sales teams, internal departments, licensed brand partners, and China HQ.
- Fluent in English, both written and spoken.
Language:
- Mandarin (Preferred)
Work Location: In person
About Skyworth USA
Sourced by ZipRecruiter
Industry
Electrical equipment, appliance, and component manufacturing
Company size
11 - 50 Employees
Headquarters location
Chino, CA, US
Year founded
2017