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Competitive Analysis Jobs in California (NOW HIRING)

State Farm

Ventures Analyst

Los Altos, CA · Hybrid

Conduct market research, competitive analysis, and industry mapping to identify emerging technologies, market trends, and potential investment opportunities. * Build and maintain market maps, company ...

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Competitive Analysis information

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$133.7K

How much do competitive analysis jobs pay per year?

As of Jun 15, 2026, the average yearly pay for competitive analysis in California is $91,959.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,100.00 and $116,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Competitive Analysis position, and why are they important?

To thrive in competitive analysis, you need strong research, data interpretation, and strategic thinking skills, often supported by a background in business, marketing, or analytics. Proficiency with market research tools, data visualization platforms (such as Tableau or Power BI), and familiarity with CRM/sales intelligence software is highly valuable. Exceptional attention to detail, curiosity, and the ability to communicate complex findings clearly to stakeholders are important soft skills. These abilities allow you to uncover actionable insights and help your organization stay ahead in a dynamic market landscape.

What are the typical responsibilities and work environment for a Competitive Analysis professional?

Competitive Analysis professionals are primarily responsible for gathering and evaluating data on competitors’ products, market positioning, strengths, and weaknesses to inform business strategy. On a daily basis, you might research industry trends, analyze market reports, and present insights to marketing, sales, or product development teams. Most professionals in this role work in fast-paced environments, often as part of a larger strategy or marketing team, with significant cross-functional collaboration. Regular communication with leadership and other departments ensures that competitive intelligence directly supports decision-making and business growth. This position can offer strong opportunities for career advancement into broader strategic, product management, or leadership roles.

What does a competitive analyst do?

A competitive analyst researches and analyzes market competitors to identify their strengths, weaknesses, strategies, and market position. They use tools like SWOT analysis and industry reports to inform business decisions and help companies develop competitive strategies. Strong analytical skills and knowledge of market research are essential for this role.

What analyst job pays the most?

Senior competitive analysts or strategic analysts tend to have the highest salaries among analyst roles, often earning six-figure incomes depending on experience, industry, and location. Roles requiring advanced skills in data analysis, market research, and strategic planning typically offer higher compensation, especially in technology, finance, and consulting sectors.

What is the salary of a competitor analyst?

A competitor analyst's salary typically ranges from $50,000 to $90,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with specialized skills or certifications can earn higher salaries. Compensation often includes benefits such as bonuses and professional development opportunities.

What jobs pay $2000 a day?

High-paying jobs that can earn $2000 or more per day include specialized roles such as senior management, investment bankers, certain consulting professionals, and highly experienced surgeons. These positions often require advanced skills, extensive experience, and relevant certifications, and may involve long hours or high-pressure environments.

What is a Competitive Analysis job?

A Competitive Analysis job involves researching and evaluating competitors to understand their strategies, strengths, and weaknesses. Professionals in this role analyze market trends, pricing, product offerings, and customer feedback to provide insights that help businesses stay competitive. They use data-driven tools and methodologies to assess industry positioning and recommend strategic decisions. Typically, this role is found in marketing, product development, and business strategy teams. Strong analytical skills, proficiency in market research, and strategic thinking are essential for success in this field.

What are the most commonly searched types of Competitive Analysis jobs in California? The most popular types of Competitive Analysis jobs in California are:
What are popular job titles related to Competitive Analysis jobs in California? For Competitive Analysis jobs in California, the most frequently searched job titles are:
What job categories do people searching Competitive Analysis jobs in California look for? The top searched job categories for Competitive Analysis jobs in California are:
What cities in California are hiring for Competitive Analysis jobs? Cities in California with the most Competitive Analysis job openings:
Competitive Analysis jobs near you
Infographic showing various Competitive Analysis job openings in California as of June 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 67% In-person, and 33% Hybrid job distribution, with an average salary of $91,959 per year, or $44.2 per hour.

Senior Manager, Genesis Incentives & Competitive Analysis

Hyundai Motor Company

Fountain Valley, CA • On-site

$114K - $164K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Job description

At Genesis, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It's time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career - you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

WORK MODEL
#LI-OnSite
WHAT YOU WILL DO
  • The Genesis Senior Manager, Incentives and Competitive Analysis, supports the strategic development and execution of all national GMA (Genesis Motor America) incentive programs, Market Support Programs (MSP), and lease loyalty/retention strategy for Genesis vehicles available for purchase in the U.S., including mid-month adjustments as needed.
  • This position is responsible for ensuring above programs stay within target budgets through thorough forecasting and analysis on a monthly level.
  • The Senior Manager also leads cross-functional task forces (e.g., Lease Loyalty Retention) spanning Sales Ops, Field Ops, Marketing, HCA, and Aftersales, and champions the adoption of AI and automation tools to advance team productivity, reporting accuracy, and competitive analysis efficiency.
  • This individual oversees the team responsible for incentive systems operations, retailer and field communications, and the Genesis.com special offers website. 
HOW YOU WILL MAKE AN IMPACT
  • Lead U.S. Genesis lease and finance programs, including monthly execution and mid-month adjustments.
  • Manage MSPs end-to-end: proposals, approvals, finance alignment, reconciliation, and amendments.
  • Drive lease loyalty/retention strategy; lead cross-functional task forces and share dealer best practices with executives.
  • Develop midterm (MTP) and long-range (LRSP) incentive plans for current and future models.
  • Support new vehicle launches as incentives SME; design competitive offers.
  • Own national incentives budget, PNVS, forecasting (3+9/4+8), and financial alignment.
  • Evaluate program cost, ROI, elasticity, and payback; deliver insights for decision-making.
  • Oversee reconciliation, variance analysis, and claims to ensure compliance and accuracy.
  • Track competitor programs and third-party data (e.g., J.D. Power PIN); recommend countermeasures.
  • Present executive updates on strategy, budget, and competitive landscape.
  • Implement AI/automation to enhance reporting, analytics, and productivity.Manage SAP incentive operations and ensure month-end readiness with IT.
  • Oversee affinity programs, retailer communications, and Genesis.com offers.
  • Maintain Incentive Guide/Playbook and lead dealer training support.
  • Coordinate pricing strategy (RMAP, Hyundai Circle, company cars) with Sales Planning.
  • Standardize governance processes and support cross-functional initiatives (Marketing, CRM, Field Ops).
  • Lead and develop incentives team; own MSP governance and strategic decision-making.
WHAT YOU WILL BRING TO THE ROLE
  • Bachelor's degree required.
  • Master's Degree a plus.
  • Eight or more years of Sales Operations and/or region experience required.
  • Three to five years of supervisory experience required.
  • Demonstrated fluency with AI and automation tools applied to reporting, competitive analysis, and process improvement required.
  • Proven executive presentation experience, with the ability to communicate clearly and effectively to VP- and SVP-level audiences required.
  • Proven cross-functional leadership skills, with the ability to lead initiatives spanning multiple functions and influence senior stakeholders.
  • Automotive OEM or auto finance company experience preferred.
  • Experience with incentive program management, financial governance of marketing/sales spend, or budget management at a national OEM/captive level preferred.
WHAT HYUNDAI CAN OFFER YOU
  • Compensation Range: $114,800 - $164,000 annual base salary
  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program - eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS
  • Normal office duties. 

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

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