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Community Relations Director Jobs in Washington (NOW HIRING)

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Government Relations Director

Arlington, VA · On-site

$120 - $180/hr

Help us continue to achieve our mission for our members and the communities they serve! At APPA, we ... Government Relations Director to represent community-owned electric utilities in some of the ...

Cogir Senior Living

Move In Coordinator

Alexandria, VA · On-site

$20.50 - $25.25/hr

KEY RESPONSIBILITIES * Assist the Community Relations Director in implementing plans to acquire and manage leads and increase census. * Qualify prospects, convert qualified prospects to tours, and ...

Cogir Management, USA Inc

Move In Coordinator

Alexandria, VA · On-site

$19.50 - $26.25/hr

KEY RESPONSIBILITIES * Assist the Community Relations Director in implementing plans to acquire and manage leads and increase census. * Qualify prospects, convert qualified prospects to tours, and ...

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Community Relations Director information

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$27.7K

$83.7K

$142.7K

How much do community relations director jobs pay per year?

As of Aug 18, 2026, the average yearly pay for community relations director in Washington is $83,703.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $99,700.00 per year, depending on experience, location, and employer.

What does a community relations director do?

A Community Relations Director is responsible for building and maintaining positive relationships between an organization and the communities it serves. They develop outreach programs, coordinate events, and facilitate communication to promote the organization's image and goals. This role often involves partnering with local groups, managing public relations, and handling community feedback to ensure mutual understanding and cooperation. Their work helps foster goodwill, address community concerns, and enhance the organization's reputation.

What does a community relations director do?

A community relations director manages the relationships with the populations and communities surrounding the company or organization. This position differs from a public relations director in that a community relations director focuses on cultivating positive relationships with local residents and businesses. For example, a community relations director at a hospital may develop informational programs at an area recreational center about preventative health measures recommended once you reach a certain age. Job duties include organizing local events, attending community meetings, and creating programs for community outreach.

What are the key skills and qualifications needed to thrive as a community relations director, and why are they important?

To thrive as a Community Relations Director, you need a background in public relations, communications, or marketing, often supported by a relevant degree and experience in stakeholder engagement. Familiarity with CRM platforms, social media management tools, and event planning software is typically required. Excellent interpersonal skills, strategic thinking, and cultural sensitivity help build strong community partnerships and foster positive organizational reputation. These abilities are essential for effectively representing the organization, managing community initiatives, and driving public engagement.

What are the main challenges a community relations director faces when building partnerships with local organizations?

A Community Relations Director often encounters challenges such as aligning organizational goals with those of potential partners, navigating differing priorities, and overcoming limited resources or budgets on both sides. Additionally, building trust and maintaining clear, consistent communication with diverse stakeholders can require significant effort and diplomacy. Success in this role relies on adaptability, strong relationship-building skills, and a proactive approach to identifying mutually beneficial opportunities.

What is the difference between Community Relations Director vs Community Outreach Coordinator?

AspectCommunity Relations DirectorCommunity Outreach Coordinator
CredentialsBachelor's degree in communications, marketing, or related field; experience in public relationsBachelor's degree often preferred; experience in community engagement
Work EnvironmentStrategic planning, overseeing teams, high-level stakeholder interactionsExecuting outreach programs, event coordination, direct community engagement
Employer & Industry UsageNonprofits, corporations, government agenciesNonprofits, community organizations, educational institutions

The Community Relations Director focuses on strategic relationship building and managing communication efforts at a higher level, while the Community Outreach Coordinator handles direct community engagement and event execution. Both roles require strong communication skills and community knowledge but differ in scope and responsibilities.

What degree do you need for community relations director?

A community relations director typically needs a bachelor's degree in fields such as public relations, communications, marketing, or a related area. Relevant experience in community engagement, strong communication skills, and knowledge of local issues are also important for the role.

What is a community relations director?

A community relations director is responsible for building and maintaining positive relationships between an organization and the community it serves. They develop outreach programs, coordinate events, and communicate the organization's goals to foster goodwill and support. Strong communication skills and experience in public relations or community engagement are essential for this role.
More about Community Relations Director jobs

What are the most commonly searched types of Community Relations jobs in Washington?

The most popular types of Community Relations jobs in Washington are:

What cities in Washington are hiring for Community Relations Director jobs?

Cities in Washington with the most Community Relations Director job openings:

Community Relations Director jobs near you
Infographic showing various Community Relations Director job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 15% Part Time, 2% Temporary, and 7% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $83,703 per year, or $40.2 per hour.

Community Relations Director

Cogir of Potomac

Potomac, MD

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

Description

THE COMPANY

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members.

At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

WHAT WE OFFER

  • Compensation includes a base salary and a generous, accelerating commission structure.
  • Health, Dental, Vision, and Life Insurance.
  • 401K with company match.
  • Paid Vacation, Holidays, and Sick Leave.
  • Employee Assistance Program,
  • Generous Employee Referral Program and more.

POSITION SUMMARY

The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources, generating qualified leads, conducting community tours, and driving revenue growth.

In this role, the Sales Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents, as well as conducting both scheduled and walk-in tours of the community. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals.

KEY RESPONSIBILITIES

  • Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
  • Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
  • Develop and manage the lead base, responding to telephone inquiries remotely and in real-time.
  • Maintain and/or improve community occupancy level and revenue production according to business and marketing plans. 
  • Conduct walk-in and scheduled tours with prospective residents or interested parties.
  • Provide sales activity reports with documented lead status, closing needs, and next steps.
  • Follow up with all potential residents, referral sources, or interested parties.
  • Maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.
  • Supervise, direct, and motivate all sales team members.
  • Maintain high resident satisfaction by establishing relationships between residents, department heads, and staff.
  • Understand the community's care regulations to ensure proper placement and education for prospects.
  • Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions.
  • Monitor and maintain promotional item inventory; assess print advertising needs. 
  • Manage social media accounts.
  • Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

Requirements

CANDIDATE QUALIFICATIONS

Education:

  • A High School diploma is required. A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.

Experience, Competencies, and Skills:

  • At least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings.
  • A positive team player mentality and passion for serving seniors.
  • A proven track record in achieving and exceeding sales goals.
  • Ability to manage time effectively, high initiative, and good judgment.
  • Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
  • Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
  • Proficient in Microsoft Excel, Word, Outlook, and CRM software.
  • A valid driver's license.

Apply