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Community Relations Director Jobs in Michigan (NOW HIRING)

Watercrest Senior Living

$70 - $95/hr

Community Relations Director Full Time Sales Moseley, VA, US 3 days ago Requisition ID: 6848 * The difference is our people . Our associates answer a calling to serve seniors and their families every ...

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Community Relations Director information

See Michigan salary details

$21.4K

$64.4K

$109.8K

How much do community relations director jobs pay per year?

As of Aug 26, 2026, the average yearly pay for community relations director in Michigan is $64,414.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,900.00 and $76,700.00 per year, depending on experience, location, and employer.

What does a community relations director do?

A Community Relations Director is responsible for building and maintaining positive relationships between an organization and the communities it serves. They develop outreach programs, coordinate events, and facilitate communication to promote the organization's image and goals. This role often involves partnering with local groups, managing public relations, and handling community feedback to ensure mutual understanding and cooperation. Their work helps foster goodwill, address community concerns, and enhance the organization's reputation.

What does a community relations director do?

A community relations director manages the relationships with the populations and communities surrounding the company or organization. This position differs from a public relations director in that a community relations director focuses on cultivating positive relationships with local residents and businesses. For example, a community relations director at a hospital may develop informational programs at an area recreational center about preventative health measures recommended once you reach a certain age. Job duties include organizing local events, attending community meetings, and creating programs for community outreach.

What are the key skills and qualifications needed to thrive as a community relations director, and why are they important?

To thrive as a Community Relations Director, you need a background in public relations, communications, or marketing, often supported by a relevant degree and experience in stakeholder engagement. Familiarity with CRM platforms, social media management tools, and event planning software is typically required. Excellent interpersonal skills, strategic thinking, and cultural sensitivity help build strong community partnerships and foster positive organizational reputation. These abilities are essential for effectively representing the organization, managing community initiatives, and driving public engagement.

What are the main challenges a community relations director faces when building partnerships with local organizations?

A Community Relations Director often encounters challenges such as aligning organizational goals with those of potential partners, navigating differing priorities, and overcoming limited resources or budgets on both sides. Additionally, building trust and maintaining clear, consistent communication with diverse stakeholders can require significant effort and diplomacy. Success in this role relies on adaptability, strong relationship-building skills, and a proactive approach to identifying mutually beneficial opportunities.

What is the difference between Community Relations Director vs Community Outreach Coordinator?

AspectCommunity Relations DirectorCommunity Outreach Coordinator
CredentialsBachelor's degree in communications, marketing, or related field; experience in public relationsBachelor's degree often preferred; experience in community engagement
Work EnvironmentStrategic planning, overseeing teams, high-level stakeholder interactionsExecuting outreach programs, event coordination, direct community engagement
Employer & Industry UsageNonprofits, corporations, government agenciesNonprofits, community organizations, educational institutions

The Community Relations Director focuses on strategic relationship building and managing communication efforts at a higher level, while the Community Outreach Coordinator handles direct community engagement and event execution. Both roles require strong communication skills and community knowledge but differ in scope and responsibilities.

What degree do you need for community relations director?

A community relations director typically needs a bachelor's degree in fields such as public relations, communications, marketing, or a related area. Relevant experience in community engagement, strong communication skills, and knowledge of local issues are also important for the role.

What is a community relations director?

A community relations director is responsible for building and maintaining positive relationships between an organization and the community it serves. They develop outreach programs, coordinate events, and communicate the organization's goals to foster goodwill and support. Strong communication skills and experience in public relations or community engagement are essential for this role.
More about Community Relations Director jobs

What are the most commonly searched types of Community Relations jobs in Michigan?

The most popular types of Community Relations jobs in Michigan are:

What cities in Michigan are hiring for Community Relations Director jobs?

Cities in Michigan with the most Community Relations Director job openings:

Community Relations Director jobs near you
Infographic showing various Community Relations Director job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 19% Part Time, 2% Temporary, 3% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $64,414 per year, or $31 per hour.

Community Relations Director

Watercrest Senior Living

On-site

$70 - $95/hr

Other

Medical, Dental, Vision, Retirement

This job post has expired 3 days ago. Applications are no longer accepted.

Watercrest Senior Living Group rating

7.5

Company rating: 7.5 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Community Relations Director

Full Time Sales Moseley, VA, US

3 days ago Requisition ID: 6848

  • The difference is our people . Our associates answer a calling to serve seniors and their families every day. We believe in continually investing in these servant hearts; we envision them to be our future servant-centered leaders.
  • Career development . We reward our associates’ outstanding work and assist with career development to help fulfill their dreams!
  • Faith Driven and Mission-Centered. Our mission "To Welcome, To Care, To Serve" derives from four primary points of view (Purpose, Passion, Platform, and Potential) which inspire our associates to recognize and celebrate one another’s God-given gifts through service.
  • Full Benefits Package & On-Demand Pay available!: This opportunity includes a full benefits package (including medical, dental, and vision insurance, 401(k) with matching, tuition reimbursement, etc, as well as on-demand pay in between paychecks!
SERVANT LEADERSHIP:

Watercrest Senior Living Group associates answer a calling to serve seniors and their families every day. They are recognized for their achievements and empowered to share their vast experience with their peers ensuring the quality of our assisted living and memory care services and the well-being of our residents. Our associates champion a culture which nurtures relationships in the interest of acting as trusted advisors. By continuously investing in these servant hearts, Watercrest Senior Living Group develops value-centered leaders who deliver personalized services.

GENERAL SUMMARY:

The Community Relations Director is a trusted advisor to potential residents and their families, along with the community at large. The Community Relations Director focuses his/her attention on achieving and maintaining budgeted occupancy, creating public awareness of the community through networking and planning events for hospitals, churches, health professionals and other professional referral sources in the community. The Community Relations Director is responsible for referrals into the community.

ESSENTIAL JOB FUNCTIONS:
  • Servant Leadership directs all aspects of decision making, and respects and adheres to sales call, reporting, information submittal, and other potential required deadlines as set forth by the company
  • Plans, develops, and executes an active 12-month occupancy development and sales/marketing plan
  • Serves as a trusted advisor to potential residents, their families, and the surrounding community
  • Conducts a quarterly competitive analysis and maintains a strong knowledge of the competitive market, understanding their services and programs, their unique selling points, and current promotional discounts
  • Possesses and maintains a strong knowledge of the community’s services, programs, team member’s backgrounds, talents, and offerings to be able and share with the outside community and with potential residents and families
  • Responsible for handling incoming inquiry calls, leading community Experiences, and establishing detailed follow up steps with prospects and families, including creative follow up and home visits as required to achieve and maintain budgeted occupancy
  • Responsible for conducting weekly outside sales calls to referral sources, including medical and business professionals, as required to support a sufficient stream of referred prospects
  • Responsible for assisting with planning and hosting events for prospects and occasional referral source events as required to support a sufficient stream of new prospects, and to create opportunity for prospect advancement
  • Responsible for clear and frequent communication with team members on upcoming appointments, presentations, Experiences, and events
  • Lead the Daily Strategy Meeting utilizing the 10-3-1 / Hot Board
  • Responsible for detailed and accurate entry of all prospect, family and referral source communications into Yardi
  • Responsible for remaining current on open inventory, pending move-ins and potential move-outs
  • Conduct training refreshers and orientation programs for all associates regarding sales. Examples: Greeting Guests / Handling an Inquiry Call / How to Conduct an Experience / How to Establish the Next Step
  • Respond in a timely manner to request of residents, families and guests, when operations team is unavailable
  • Responsible for the move-in process via established move in protocol, including assisting the resident with apartment selection, communicating requests for nursing assessment from Resident Wellness Director, communicating agreement signing with Executive Director, communicating apartment readiness with Environmental Services Director, and collecting and distributing the move-in paperwork to ensuring their move into the community is a successful, positive experience
  • Communicates move-in date with appropriate all leadership team members for new resident welcome and orientation to the community
KNOWLEDGE, SKILLS AND ABILITIES:
  • Able to communicate effectively with all levels of management, team members, residents, family members, guests, vendors, referral sources, and outsidecontacts
  • Basic computer skills, including but not limited toentering complete and detailed data into Yardi, and maintaining occupancy development and sales/marketing plan and competitive analysisspreadsheets
  • Able to manage a revenue and expense budget
  • Knowledge of current Federal and State laws pertaining to IL, AL, MCcommunities
  • Able to make independentdecisions
  • Must be able to communicate in a warm, friendly and caringmanner
  • Must be familiar with and adhere to guidelines related to the Fair Housing Act (FHA) and the American with Disabilities Act(ADA)
  • Must possess a passion to work with and around seniors
  • Knowledge of customer service principles andpractices
EDUCATION REQUIREMENTS:
  • High School Diploma orequivalent
  • Bachelor Degree preferred
EXPERIENCE REQUIREMENTS:
  • Two (2) years in the senior living environment preferred
  • Proven senior living sales and referral trackrecord
CORE COMPETENCIES:
  • Sales Minded
  • Visionary
  • Execute Strategy
  • Excellent Communicator
PHYSICAL REQUIREMENTS:

The following physical demands are representative of those that must be met to successfully perform the essential functions of this position:

  • Able to stand or walk 75% of theday
  • Able to drive to outside sales calls or potential residentassessments
  • Able to concentrate with frequentinterruptions
  • Able to work under stress and in emergencysituations
  • Able to work under conditions that require sitting, standing, walking, reaching,pulling, pushing, andgrasping
  • Able to talk and hear effectively in order to convey instructions and informationto residents and teammembers
  • Occasionally lift/carry up to 50pounds
OCCUPATIONAL EXPOSURE / PERSONAL PROTECTIVE EQUIPMENT:
  • Work in all areas of thecommunity
  • Subject to reactions from dust, disinfectants and cleaning chemicals and may be exposed to infectious waste, diseases, and otherconditions
  • Use personal protective equipment and supplies when necessary to prevent burns, falls, and infection
  • Personal protective equipment includes infection control kit, rubber gloves and non-slip shoes
  • Subject to infectious diseases, substances andodors
  • Follow Safety Policy & Procedures
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