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Communication Director Jobs in Normal, IL (NOW HIRING)

COUNTRY Financial

Communications Director

Bloomington, IL · On-site

$174K - $239K/yr

Leads crisis communication efforts, providing strategic guidance and support during sensitive situations. Anticipates and responds to reputational threats to the company, in partnership with various ...

Countryfinancial

Communications Director

Bloomington, IL · On-site

$174K - $239K/yr

Develops and executes external communication and reputation management strategies to enhance and protect COUNTRYFinancial'simage,credibilityand communityperception. * Leadscrisiscommunicationefforts ...

Farnsworth Group

Finance Director

Normal, IL

The Finance Director plays a critical role in mergers and acquisitions, capital planning, captive ... Monitor budget-to-actual performance and proactively communicate variances and recommended actions ...

Farnsworth Group

Finance Director

Normal, IL · On-site

$175K - $215K/yr

The Finance Director plays a critical role in mergers and acquisitions, capital planning, captive ... Monitor budget-to-actual performance and proactively communicate variances and recommended actions ...

LifeWise Academy

Program Director

Normal, IL · On-site

What You'll Do As program director, you'll help lead and grow your community's LifeWise program by ... Communicate the vision and impact of the program Leading Fundraising and Community Support

Villas of Holly Brook

Executive Director

Bloomington, IL · On-site

$75K/yr

Responsibilities The Executive Director is responsible to lead and direct the overall operations of ... able to communicate effectively with residents, families, staff, community officials, State ...

Villas of Holly Brook

Memory Care Director

Bloomington, IL · On-site

$65K - $75K/yr

Communicate with care staff to ensure tasks are completed and documented appropriately. * Any other duties assigned by Executive Director. Position Requirements * Experience of 2 years or more in the ...

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All JobsCommunication JobsCommunication Director JobsCommunication Director Jobs in Normal, IL

Communication Director information

See Normal, IL salary details

$34.2K

$100K

$166.2K

How much do communication director jobs pay per year?

As of Jul 23, 2026, the average yearly pay for communication director in Normal, IL is $99,972.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,300.00 and $123,200.00 per year, depending on experience, location, and employer.

What does a Communications Director do?

A Communications Director oversees an organization’s internal and external messaging, developing communication strategies, managing media relations, and ensuring consistent branding. They often coordinate with marketing, public relations, and executive teams, and may use tools like press releases, social media, and communication platforms to reach target audiences.

How much does a comms director earn?

The average salary for a communications director varies by location and experience but typically ranges from $80,000 to $180,000 annually. Senior roles with extensive experience or in large organizations can earn higher compensation, often including bonuses and benefits.

What skills do you need to be a Communications Director?

A Communications Director needs strong written and verbal communication skills, strategic thinking, and the ability to manage media relations and public messaging. Leadership, project management, and proficiency with communication tools and platforms are also essential for success in the role.

What are the key skills and qualifications needed to thrive as a Communication Director, and why are they important?

To thrive as a Communication Director, you need expertise in strategic communication, media relations, brand messaging, and typically a degree in communications or a related field. Familiarity with content management systems, social media analytics tools, and public relations software is commonly required. Exceptional leadership, crisis management, and persuasive writing skills set standout professionals apart in this role. These skills ensure clear, consistent messaging and protect the organization's reputation across multiple channels.

What is the highest paying job in communication?

The highest paying roles in communication often include Chief Communications Officer (CCO) and Vice President of Communications, which typically require extensive experience, strategic leadership skills, and advanced degrees. These executive-level positions can offer salaries exceeding $150,000 annually, especially in large corporations or industries like technology, finance, and healthcare.

What is the difference between Communication Director vs Public Relations Manager?

AspectCommunication DirectorPublic Relations Manager
CredentialsBachelor's degree in Communications, Marketing, or related field; often advanced degreesBachelor's degree in Communications, Public Relations, or related field
Work EnvironmentCorporate offices, large organizations, or agenciesPublic relations firms, corporate communications departments
Industry UsageUsed across various industries for internal and external communication strategiesPrimarily in PR agencies and corporate settings managing media and public image
Primary FocusOverseeing overall communication strategies and messagingManaging media relations, press releases, and public image

The main difference between a Communication Director and a Public Relations Manager lies in scope and responsibilities. Communication Directors oversee all communication strategies within an organization, while Public Relations Managers focus specifically on media relations and public image management. Both roles require similar credentials and are vital in corporate communication efforts, but their focus areas differ based on organizational needs.

What are some common challenges Communication Directors face when managing messaging across multiple platforms?

Communication Directors often encounter the challenge of ensuring consistent messaging across diverse channels such as social media, press releases, internal communications, and public statements. Balancing the need for timely responses with accuracy and alignment to the organization's voice requires strong coordination among teams. Additionally, adapting messages for different audiences while maintaining brand integrity can be complex, especially during high-pressure or crisis situations. Effective cross-department collaboration and up-to-date knowledge of digital trends are essential to navigate these challenges successfully.

What does a Communication Director do?

A Communication Director is responsible for overseeing an organization’s internal and external communications. They develop and implement communication strategies, manage public relations campaigns, and ensure that messaging aligns with the organization's goals and values. Communication Directors often supervise a team, handle media relations, and may serve as the spokesperson for their organization. Their work helps to build and maintain a positive public image and effectively convey important information to stakeholders.
More about Communication Director jobs
What are the most commonly searched types of Communication jobs in Normal, IL? The most popular types of Communication jobs in Normal, IL are:
What cities near Normal, IL are hiring for Communication Director jobs? Cities near Normal, IL with the most Communication Director job openings:
Communication Director jobs near you
Infographic showing various Communication Director job openings in Normal, IL as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 18% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $99,972 per year, or $48.1 per hour.

Marketing and Communications Director

Bloomington-Normal Area Convention and Visitors Bureau

Bloomington, IL • On-site

Full-time

Posted 5 days ago

Job description

Position: Marketing and Communications Director


Summary

The Marketing and Communications Director is responsible for ensuring the integrity of the VisitBN brand through internal and external communications; developing strategies for enhancing the brand through data collection and analysis, community collaborations and outreach, placemaking, and development; and integrating economic, environmental, social, and cultural considerations to guide sustainable tourism growth and development.

This role involves developing and implementing brand plans and ensures that brand efforts align with VisitBN's goals, and drives brand awareness, visitor/customer loyalty, and growth through effective brand positioning, marketing, and communication. The Marketing and Communications Director is a key leadership position for VisitBN.


Supervision

The Marketing and Communications Director reports directly to the Chief Operating Officer. This position may hire, supervise, and evaluate staff.


Qualifications Required

  • Bachelor's Degree required from a credited university or college
  • Minimum of ten years of experience in marketing, advertising, communications, or a related field
  • Excellent personal communication skills, both written and verbal
  • Demonstrated ability to coordinate branding efforts across all mediums
  • Demonstrated ability to facilitate results through integrated marketing plans
  • Demonstrated ability to build meaningful community partnerships

Qualifications Preferred

  • Understanding of data collection and analysis across multiple platforms
  • Graphic design
  • Demonstrated ability to work as a team member
  • Supervisory experience leading a team toward common goals

Essential Position Functions - Branding and Communications

  • Develop and oversee the overall brand strategy for VisitBN and ensure proper utilization by all staff across all communications.
  • Create opportunities to highlight the VisitBN brand in the community through various placemaking efforts.
  • Coordinate with key stakeholders like the City of Bloomington and Town of Normal to communicate the VisitBN brand and how it can be leveraged to complement their existing efforts.
  • Organize and structure visitbn.org and oversee updates with the Digital Marketing Manager. Ensure website meets objectives and track analytics to determine the effectiveness of the site. Manage SEO performance with the Digital Marketing Manager.
  • Develop and coordinate design and copy needs for VisitBN publications.
  • Coordinate statewide collaborative initiatives with Enjoy Illinois and other destination marketing organizations in the State of Illinois, particularly along Route 66 and Interstate 74.
  • Develop marketing and communication efforts align with goals outlined in the current strategic plan.
  • Develop quarterly and annual reports highlighting staff projects, major events, testimonials, and statistics relevant to VisitBN's economic impact.

Essential Position Functions - Marketing and Communications

  • Create, implement, and evaluate the ongoing integrated marketing plan annually that meets VisitBN's strategic goals.
  • Compile annual marketing budget.
  • Research, develop, and execute advertising opportunities through local, state, nationwide, and international media. Evaluate the ROI of all promotions.
  • Coordinate with the sales team and other staff to identify and create marketing opportunities for sports events, meetings & conferences, group travel, film, and other emerging markets.
  • Proactively develops and manages visual asset needs for future campaigns, including photography and videography.
  • Earned media: Create and distribute news releases, fast facts, and media advisories.
  • Paid media: Coordinate communication activities such as newspaper articles/columns, radio/TV spots, direct electronic or postal mail, and identify other media opportunities which will increase public awareness of community resources, activities, and the role of VisitBN in serving the community.

Essential Position Functions - Community Engagement and Outreach

  • Identify and execute local and regional opportunities to promote VisitBN's efforts, such as local festivals, events, and pop-ups.
  • Develop and maintain relationships with area businesses and event planners to actively promote through VisitBN channels.
  • Collaborate with organizations in the greater Bloomington-Normal area to further showcase our area as a destination to live, work, and visit; including placemaking and developing programs that integrate new residents into the community as well as crisis communications as they are needed.
  • Utilize visitor data platforms to evaluate trends in spending and behavior and report to local municipalities, sectors, and businesses on how to incorporate data into economic development and marketing efforts.
  • Coordinates speaking opportunities which will increase public awareness of community resources, activities, and the role of VisitBN in serving the community.
  • Develop tourism industry partnerships to support/retain events, collaborate on programs/initiatives, and assist with covering advertising expenses.

Essential Position Functions - General

  • Stay updated with industry best practices, emerging trends, and evolving content formats to enhance content marketing initiatives continually.
  • Lead inter-department brainstorming for project management and marketing needs.
  • Collaborate with vendors on bids, contracts, timelines, and execution of projects.
  • Maintain good team working relationships with staff.
  • Perform other duties as required to support overall goals of VisitBN.

Psychological Considerations

  • Must be able to interact with everyone who enters the VisitBN offices to resolve problems fairly and with judgment aligned with the mission of VisitBN.
  • Must be able to organize, plan, and implement multiple projects simultaneously and complete by their respective deadlines.
  • Must be able to be an initiative-taker who can work with little supervision.

Physiological Considerations

  • Must be able to endure rigorous schedules during peak programming seasons.
  • Must be able to work some evenings and weekends.
  • Must be able to lift supplies and equipment (up to 50 pounds) when needed.

Environmental Considerations

  • Ability to work in all weather conditions including rain, wind, snow, and extreme temperatures.
  • Must have a valid driver's license and be able to operate a motor vehicle.
  • Must have reliable transportation.
  • Must be able to act safely and always follow safety regulations.

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