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Mid-West/ Western Region - Regional Commercial Tent and Rental Market Sales Representative

JOB SUMMARY

Own a territory, build lasting relationships, and directly impact growth for a 100+ year brand entering its next chapter. At inTENTional Systems, we design and manufacture high-quality tents, canopies, and structures for the event and rental industry.

With over a century of history and new ownership, we are focused on elevating our products, strengthening our customer experience, and expanding our market presence. This is an opportunity to join a growing team and play a key role in shaping what comes next.

KEY RESPONSIBILITIES

As a Regional Commercial Sales Representative, you will be responsible for driving revenue growth across a defined geographic territory within the Midwest/Western region. You will develop new business, expand existing accounts, and serve as a key brand ambassador in the field.

This role requires strong prospecting skills, customer relationship development, and the ability to manage multiple opportunities while consistently delivering against sales goals.

• Own and grow sales within an assigned geographic territory
• Develop and execute territory sales plans in alignment with leadership goals
• Identify, research, and prospect new business opportunities and key decision-makers
• Conduct cold calling, email outreach, and in-person sales visits to generate new opportunities
• Build and maintain strong relationships with customers, dealers, and distributors
• Prepare and deliver compelling product presentations and demonstrations
• Manage existing accounts while identifying opportunities for expansion and upselling
• Track pipeline activity, sales calls, and performance metrics using CRM systems
• Monitor market trends, competitor activity, and emerging opportunities
• Resolve customer issues by developing solutions and ensuring strong customer satisfaction
• Provide feedback to leadership on product performance, pricing, and market needs
• Participate in new product development discussions and field testing when needed
• Represent the company at trade shows, dealer events, and customer visits
• Travel throughout assigned territory (~50%) and occasionally outside the region

KNOWLEDGE, SKILLS, AND ABILITIES

• Consistently meets or exceeds territory sales targets
• Builds a strong, expanding book of business
• Develops long-term, trusted customer relationships
• Identifies and converts new market opportunities
• Represents the brand professionally in all customer-facing interactions

EDUCATION AND EXPERIENCE REQUIREMENTS

• 3–5 years of outside B2B sales experience with a proven track record of success
• Strong prospecting, negotiation, and relationship-building skills
• Ability to manage multiple accounts, priorities, and sales cycles simultaneously
• Excellent communication, presentation, and public speaking skills
• Strong analytical skills with the ability to understand market dynamics and customer needs
• Self-motivated with a strong sense of ownership and accountability
• Comfortable working in the field and traveling frequently within a territory
• Proficiency with CRM systems and Microsoft Office tools (Word, Excel, PowerPoint, Outlook, Teams)
• Experience in commercial tent, event rental, industrial, or government markets is a plus

WHY JOIN US

We offer a performance-driven compensation package designed to reward results and support long-term career growth:

• Competitive base salary + uncapped commission
• Strong on-target earnings (OTE) potential based on territory performance
• Competitive benefits package including medical, life, dental, and vision coverage
• 401(k) retirement plan with company match

• Paid time off (PTO) and company holidays
• Company-paid travel and business-related expenses within the territory
• Tools, training, and CRM support to drive success in the field
• Growth opportunity within an expanding sales organization and evolving product portfolio

• Be part of a company with a 100+ year legacy and renewed growth strategy
• Take ownership of a defined territory with real impact on company success
• Work closely with leadership in a collaborative, entrepreneurial environment
• Help shape the future of both our products and customer experience

COMPENSATION & OPPORTUNITY

We offer a performance-driven compensation package designed to reward results and support long-term career growth:

• Base Salary: $70,000 – $85,000 (depending on experience)
• Uncapped Commission: Significant earning potential tied directly to territory performance
• Competitive benefits package including medical, dental, and vision coverage
• 401(k) retirement plan with company match (if applicable)
• Paid time off (PTO) and company holidays
• Company-paid travel and business-related expenses within the territory
• Tools, training, and CRM support to drive success in the field
• Strong growth opportunity within an expanding national sales organization

Disclaimer: This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions; however, the job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities an incumbent may be asked to perform.