Commercial Strategy Manager Jobs in Wisconsin (NOW HIRING)

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

The Portfolio Strategy Manager is part of the Marketing organization and leads the end-to-end product/service lifecycle for an assigned Versiti business. This role owns portfolio planning, lifecycle governance, and commercial enablement in partnership with cross-functional leaders (Operations, Clinical/Lab, Quality/Regulatory, Finance, IT, Client Services, Sales/Account Management, and Research/Medical). The Portfolio Strategy Manager ensures offerings remain clinically relevant, operationally scalable, compliant, and commercially competitive—while advancing Versiti's mission as a blood health organization.

Compensation

The target salary is based on internal averages. Versiti sets salary ranges aligned to local markets in which the job is performed. Compensation decisions take into account internal salary averages and differentiation based on education, experience, skills, and performance. Specific salary and benefits information is shared at the time of the phone screening based on your location and qualifications.
Benefits
Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

• Portfolio Strategy & Lifecycle Leadership Own the lifecycle framework for assigned offerings (ideation → business case → development → launch → growth/optimization → sunset). Maintain portfolio strategy aligned to business unit goals: segmentation, value propositions, positioning, and differentiation. Build and manage a multi-year portfolio roadmap; recommend investment priorities using market/competitive intelligence and internal performance data.
• Commercial & Market Insight Lead voice-of-customer programs (clients, clinicians, IDNs, EMS/health systems as applicable) and translate insights into roadmap actions. Monitor competitor moves, reimbursement dynamics, guideline changes, and technology trends affecting the portfolio. Define pricing/packaging recommendations in collaboration with Finance and Sales leadership.
• Cross-Functional Collaboration • Work closely with product development, growth marketing, and business development teams to bring products to market. • Collaborate with customer success team to ensure seamless onboarding and user adoption. • Lead cross-functional teams in delivering high-quality products on time and within scope.
• Business Case Development Develop business cases for new offerings and major enhancements (TAM/SAM/SOM logic, volume assumptions, unit economics, staffing/capex needs, risk analysis). Partner with Finance to define margin targets and track post-launch performance vs. plan.
• Cross-Functional Execution & Governance Lead cross-functional lifecycle governance: stage gates, launch readiness, and post-launch reviews. Coordinate requirements and priorities with Operations, Lab/Clinical leadership, IT, and Quality/Regulatory; ensure documentation and change control are appropriately managed. Ensure commercialization readiness: collateral, training, ordering workflows, client onboarding materials, and customer communications.
• Portfolio Performance Management Establish KPIs per offering (volume, revenue, gross margin, turnaround times, quality metrics, client retention, adoption). Drive corrective actions for underperforming offerings; recommend rationalization/sunsetting where appropriate. Stakeholder Communication Present portfolio recommendations to business unit leadership; provide concise updates on roadmap status, risks, and decisions needed. Maintain clear, timely communication using standard tools (MS Office, dashboards, CRM/BI, LLM tools as applicable).
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Education

• Bachelor's Degree required with emphasis in marketing, life sciences, or related field required
• Master's Degree With emphasis in business (MBA), marketing, program management, healthcare or related area. preferred

Experience

• 4-6 years combined experience in sales, sales training, product marketing, project management, product development and/or product launch required
• 1-3 years Supervisory/management experience required
• 1-3 years Experience managing the development lifecycle for multiple product or service line products or services required
• 1-3 years Demonstrated track record in establishing and growing profitable relationships with diverse range of customers through a consultative relationship-based approach required
• 4-6 years Demonstrated consultative and influence-based project management skills required
• 1-3 years Demonstrated experience building business cases and leading cross-functional launch teams preferred
• 1-3 years Experience operating in regulated and quality-driven environments (e.g., CLIA/CAP, FDA, ISO, AABB) preferred
• 1-3 years Business case development including revenue modeling, risk management and ROI forecasting required

Knowledge, Skills and Abilities

• Strong strategic thinking and structured problem-solving; comfort with ambiguity and prioritization tradeoffs required
• Commercial acumen: segmentation, positioning, pricing/packaging, and performance analytics required
• Service mindset, communicating with customers directly to understand changing needs required
• Strong leadership skills; demonstrated ability to manage diverse teams, to influence cross-functional teams and to lead change required
• Excellent interpersonal, communication and organizational skills required
• Entrepreneurial mindset focused on achieving goals in a rapid and cost-efficient manner required
• Effective time management and organizational/prioritization skills with attention to detail; ability to manage multiple tasks at one time required
• Ability to work in uncertain environments and ability to solve complex and ambiguous challenges required

Tools and Technology

• Personal Computer required
• Salesforce CRM preferred

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