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Channel Strategy Manager Jobs in Washington, DC (NOW HIRING)

Excelitas Technologies

Channel Manager

Gaithersburg, MD

$130K - $140K/yr

This role owns channel strategy, partner selection, performance management, and capability building , ensuring alignment with Excelitas' commercial priorities and long-term growth objectives. Key ...

Palo Alto Networks

Channel Business Manager

Reston, VA · On-site

$225K - $309K/yr

Develop and execute a channel strategy aligned to your territory, supporting a mix of sales ... Manage and grow a strategic portfolio of partners * Build and drive territory and district plans ...

Nestle

Manager E-Commerce Strategy

Arlington, VA · On-site

Position Summary The eCommerce Strategy Manager, Emerging Channels and Capabilities, plays a ... Capability & Channel Expansion * Define the Division's capability expansion roadmap across Direct ...

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All JobsChannel Strategy JobsChannel Strategy Manager JobsChannel Strategy Manager Jobs in Washington, DC

Channel Strategy Manager information

See Washington, DC salary details

$79.8K

$161.3K

$173.9K

How much do channel strategy manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for channel strategy manager in Washington, DC is $161,336.00, according to ZipRecruiter salary data. Most workers in this role earn between $172,200.00 and $173,300.00 per year, depending on experience, location, and employer.

What does a channel strategy manager do?

A Channel Strategy Manager is responsible for developing and implementing strategies to distribute a company’s products or services through various channels, such as retail, online, or third-party partners. They analyze market trends, assess channel performance, and collaborate with sales and marketing teams to optimize channel mix and ensure alignment with business goals. Their work helps maximize market reach, drive sales growth, and improve customer satisfaction by ensuring products are available through the most effective channels.

How does a channel strategy manager typically collaborate with sales and marketing teams to drive growth?

A Channel Strategy Manager works closely with both sales and marketing teams to develop and execute strategies that optimize distribution channels and maximize revenue opportunities. This often involves analyzing channel performance data, identifying new partnership opportunities, and aligning promotional initiatives across teams. Regular meetings and cross-functional projects are common, ensuring that channel strategies are integrated with broader business objectives. Effective collaboration requires strong communication skills and a deep understanding of both internal processes and market dynamics.

What are the key skills and qualifications needed to thrive as a channel strategy manager, and why are they important?

To thrive as a Channel Strategy Manager, you need expertise in sales strategy, market analysis, and channel development, typically supported by a relevant degree in business or marketing. Familiarity with CRM systems, data analytics tools, and channel management software is essential for tracking performance and optimizing distribution. Strong negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are crucial for driving revenue growth, building successful partnerships, and ensuring effective channel execution.

What is the difference between Channel Strategy Manager vs Channel Marketing Manager?

AspectChannel Strategy ManagerChannel Marketing Manager
Primary FocusDeveloping and optimizing channel strategies to maximize sales and partnershipsCreating marketing campaigns and initiatives to promote products within channels
ResponsibilitiesStrategic planning, partner relations, channel developmentMarketing campaigns, content creation, promotional activities
Required SkillsStrategic thinking, relationship management, industry knowledgeMarketing skills, campaign management, communication
Work EnvironmentCross-functional teams, partner organizations, corporate officesMarketing teams, sales teams, advertising agencies

The Channel Strategy Manager focuses on developing overall channel strategies and managing partner relationships, while the Channel Marketing Manager concentrates on executing marketing campaigns within channels. Both roles are essential for channel success but differ in scope and daily tasks.

What are popular job titles related to Channel Strategy Manager jobs in Washington, DC?

For Channel Strategy Manager jobs in Washington, DC, the most frequently searched job titles are:

What job categories do people searching Channel Strategy Manager jobs in Washington, DC look for?

The top searched job categories for Channel Strategy Manager jobs in Washington, DC are:

Channel Strategy Manager jobs near you
Infographic showing various Channel Strategy Manager job openings in Washington, DC as of June 2026, with employment types broken down into 95% Full Time, 4% Part Time, and 1% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $161,336 per year, or $77.6 per hour.

Channel Manager

Excelitas Technologies

Gaithersburg, MD

$130K - $140K/yr

Full-time

Re-posted 7 days ago

Excelitas Technologies rating

8.0

Company rating: 8.0 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

Job description

ENABLE your future through light.

ENGAGE with us today and make your contribution to the future! Join the team that leading technology companies turn to for cutting-edge photonic innovation. At Excelitas Technologies you are how we EXCEL.

Excelitas is seeking a Channel Manager to join out team of leaders and innovators!

Role Summary (Executive-Level Positioning)

The Channel Manager is responsible for developing, managing, and optimizing Excelitas' indirect sales ecosystem to accelerate revenue growth, expand market reach, and strengthen customer access across key segments.

This role owns channel strategy, partner selection, performance management, and capability building, ensuring alignment with Excelitas' commercial priorities and long-term growth objectives.

Key Responsibilities

1. Channel Strategy & Market Expansion

  • Define and execute regional channel strategy aligned with business unit growth targets
  • Identify coverage gaps and expansion opportunities across geographies and end markets
  • Develop segmentation of partners (distributors, integrators, OEMs) based on capability and market focus
  • Drive new partner onboarding to support strategic growth initiatives

2. Partner Management & Performance

  • Own end-to-end partner lifecycle: selection, onboarding, enablement, performance management
  • Establish clear KPIs (revenue, pipeline, conversion rates, market penetration)
  • Conduct regular business reviews (QBRs) with key partners
  • Implement performance improvement plans or rationalization where needed

3. Revenue Growth & Pipeline Development

  • Drive channel-driven revenue growth and ensure alignment with sales targets
  • Build and maintain a robust partner pipeline to support demand generation
  • Collaborate with direct sales teams to avoid channel conflict and maximize coverage
  • Monitor funnel health and conversion efficiency across partner network

4. Commercial Execution & Enablement

  • Develop channel programs (pricing, incentives, rebates, promotions) to drive performance
  • Ensure partners are fully enabled on Excelitas products, solutions, and value propositions
  • Partner with marketing to execute joint campaigns, events, and demand generation initiatives
  • Support complex deals and strategic opportunities through partners

5. Cross-Functional Alignment

  • Collaborate with Product Management, Marketing, Operations, and Finance to ensure channel alignment
  • Provide market intelligence and customer insights to inform product and commercial strategies
  • Ensure compliance with pricing, margin, and contractual frameworks

Key Performance Indicators (KPIs)

  • Channel revenue growth (% and absolute)
  • Partner pipeline coverage vs. target (e.g., 2-3x coverage)
  • Partner productivity (revenue per partner)
  • Conversion rates and sales cycle efficiency
  • Market coverage, penetration, and expansion into target applications

Qualifications & Experience

  • Bachelor's degree required; MBA preferred
  • 8-12+ years in channel sales, partner management, or commercial roles in B2B technology or industrial sectors
  • Experience in: UV technologies (UV, LED, UVC, microwave) and or Infrared (IR) technologies strongly preferred
  • Experience selling captial equipment, components, or raw materials into industrial applications such as: UV Curing (coatings, inks, adhesives), UV disinfection (air, water, surface), Infrared themal processing (drying, heating, and material treatment of substrates)
  • Proven track record of building and scaling indirect sales channels
  • Strong commercial acumen, negotiation, and stakeholder management skills

Key Competencies

  • Application-driven, solution-oriented selling mindset
  • Ability to translate technical capabilities into commercial value
  • Strong execution discipline, forecasting accuracy, and pipeline management
  • Skilled at managing complex, multi-stakeholder sales cycles
  • Collaborative, team-oriented approach focused on shared success

Why Excelitas - Advanced Lighting Solutions

Excelitas' Advanced Lighting Solutions division delivers a comprehensive portfolio of UV and infrared technologies that enable industrial curing, disinfection, and thermal processing applications. These solutions help customers improve process efficiency, product quality, and sustainability outcomes across diverse manufacturing environments.

Salary Range $130,000 - $140,000 depending on experience

#LI-AW1

This position requires the use of information which is subject to the International Traffic in Arms Regulations (ITAR) 

Visa sponsorship is not available for any position at Excelitas 

Equal Opportunity/Affirmative Action Employer

Minorities/Females/Disability/Veteran/Gender Identity/Sexual Orientation

Excelitas is seeking leaders and innovators to join our global team!

Visit: https://jobs.excelitas.com/

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