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Channel Partner Sales Manager Jobs in Virginia (NOW HIRING)

Partner Sales Manager

Reston, VA · On-site

$181K - $258K/yr

Act as a trusted advisor to partners, aligning Fortinet Federal resources to support growth and resolve business or technical challenges Qualifications * 6+ years of channel sales, partner management ...

Partner Sales Manager

Reston, VA · On-site

$181K - $258K/yr

Act as a trusted advisor to partners, aligning Fortinet Federal resources to support growth and resolve business or technical challenges Qualifications * 6+ years of channel sales, partner management ...

VAR Channel Partner Recruitment Manager

Richmond, VA · On-site

$150K - $151K/yr

... sales leadership - and drive to a signed agreement. * Work against a provided target list to sign a ... partner recruitment, channel development, or VAR/reseller program management within a SaaS or ...

... practice lead, sales leadership -- and drive to a signed agreement. * Work against a provided ... partner recruitment, channel development, or VAR/reseller program management within a SaaS or ...

About the Role The Channel Account Manager - Renewals is a critical role within the NA Channel ... Working across sales, partner management, pricing, and internal sales teams, the CAM - Renewals ...

Working closely with the Global Channel Sales & Partnerships team, the Director, AMER Channel Sales, will focus on identifying, onboarding, and managing partners that drive scalable and repeatable ...

Channel Business Manager

Reston, VA · On-site

$225K - $309K/yr

Manage and grow a strategic portfolio of partners * Build and drive territory and district plans ... Strong understanding of channel operating models and partner ecosystems * Knowledge of sales ...

Federal go-to-market strategy through SI partnerships * Collaborate with internal Federal sales ... Channel Management, Alliances, or Partner sales * Proven success developing and managing Federal ...

Federal go-to-market strategy through SI partnerships * Collaborate with internal Federal sales ... Channel Management, Alliances, or Partner sales * Proven success developing and managing Federal ...

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Channel Partner Sales Manager information

What are the key skills and qualifications needed to thrive as a channel partner sales manager?

To thrive as a Channel Partner Sales Manager, you need strong sales acumen, relationship management skills, and a bachelor's degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management tools, and relevant sales certifications are typically required. Exceptional negotiation, communication, and strategic thinking abilities help you build lasting partnerships and drive revenue growth. These skills and qualifications are important because they enable effective collaboration with partners, alignment on business goals, and successful execution of joint sales initiatives.

What is the difference between Channel Partner Sales Manager vs Sales Account Executive?

AspectChannel Partner Sales ManagerSales Account Executive
CredentialsExperience in channel sales, industry-specific knowledgeSales experience, often with a focus on direct client engagement
Work EnvironmentCollaborates with partners, manages channel relationshipsEngages directly with clients, conducts sales presentations
Employer & Industry UsageUsed in tech, manufacturing, and wholesale sectorsCommon across various industries including tech, retail, and services

The main difference is that a Channel Partner Sales Manager focuses on developing and managing relationships with channel partners to drive sales, while a Sales Account Executive directly sells products or services to individual clients. Both roles require strong sales skills but differ in their target audiences and relationship management approaches.

How does a channel partner sales manager typically collaborate with external partners to drive sales growth?

A Channel Partner Sales Manager works closely with external partners such as resellers, distributors, and integrators to develop joint business plans, set sales targets, and provide ongoing support. This often involves regular communication, co-hosting training sessions, and sharing market insights to ensure partners are well-equipped to represent the company's products or services. Building strong, trust-based relationships is crucial for overcoming challenges such as misaligned goals or fluctuating market demand. Effective collaboration also often includes coordinating marketing efforts, resolving conflicts, and monitoring performance to achieve mutual sales objectives.

What is a channel partner sales manager?

A Channel Partner Sales Manager is a professional responsible for developing and managing relationships with third-party businesses, known as channel partners, to drive sales and expand market reach. Their main duties include recruiting new partners, providing training and support, setting sales targets, and ensuring partners align with the company's goals and strategies. They act as a bridge between their company and external partners, helping both parties achieve mutual success in sales and growth.
What cities in Virginia are hiring for Channel Partner Sales Manager jobs? Cities in Virginia with the most Channel Partner Sales Manager job openings:
Infographic showing various Channel Partner Sales Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution.

$144K/yr

Full-time

Re-posted 11 days ago


Job description

Channel Sales Manager
The Channel Sales Manager is responsible for sales forecasting, creating and executing sales strategies that drive increased revenue, maintaining, expanding and developing new relationships with assigned channel partners within the Beaufort suite product line. The candidate will execute business strategies that contribute in achieving business goals inclusive of sales and profitability.
Experience
Industry experience includes channel or sales management activities, with at least 5 years in channel management, sales, most preferably in the Tactical Nylon industry. Experience working and interfacing with US/International contacts, of Government, Military, and/or Civil personnel preferred. College degree or relevant work-related experience required.
Knowledge, Skills and Abilities
  • Establish strong relationships at the management/executive level with current and prospective customers to positively posture Beaufort in the current business environment
  • Communicate effectively and able to lead, coordinate, and handle internal negotiations and problem resolution with functional areas such as inside sales, program/project management, Marcom, business development, as well as other areas in day-to-day activities.
  • Develop an understanding of the Channel routes-to-market (RTM), understand the distributors/agent/representative structure and the way they operate and strategy to succeed.
  • Possess ability to train Channel team members as necessary in product portfolio.
  • Excellent communicator including strong verbal and written abilities, excellent listening and feedback skills and the ability to provide clear direction
  • Working knowledge and use of MS Office applications including Excel, Word, PowerPoint, and Outlook. Familiarity with CRM tools such as Salesforce.com
  • Ability to read, write, understand and execute contracts.
  • Knowledge of military rank structure a plus
Duties and Responsibilities
  • Management of Channel Partners, Regional Managers/Customer Service (when/if assigned) and Routes to Market (RTM) to effectively drive increased sales.
  • Development and management of 5Q sales forecast and 5-year business development pipeline within assigned geographical region. Participate as needed in Sales and Operations Planning (S&OP) processes to facilitate achievement of lead time and on-time delivery objectives within the assigned territories.
  • Establishes productive, professional relationships with channel partners.
  • Coordinate the involvement of Beaufort personnel inclusive of inside sales, sales support, product management, and business development management resources to achieve objectives.
  • Proactively manage tactical execution to meet assigned sales targets that support strategic objectives with Channel Partner(s).
  • Proactively leads, support, analyze joint partner planning process that develops mutual performance objectives and goals associated with a productive partner relationship.
  • Manages pricing decision criteria and parameters as established in authorized price books and escalating pricing strategy.
  • With support of Channel, create an internal mapping of the accounts the channel is selling into, what products, mixes, and timing which will support out-year planning efforts.
  • Deliver Voice of the Customer (VOC) input to the product management function to enable alignment between product portfolio and market needs.
  • Ensures the partner maintains compliance with partner agreement.
  • Suggests product simplification and standardization to eliminate unprofitable items from sales line.
  • Other duties as assigned