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Channel Marketing Program Manager Jobs in Utah (NOW HIRING)

Sr. Demand Marketer - Review Sites

Draper, UT · Hybrid

$113K - $148K/yr

... marketing program. This role serves as the subject matter expert for the channel, independently developing strategic plans, managing investments, evaluating performance, and identifying new ...

New

Commercial Channel Manager

Draper, UT · On-site

$142K - $143K/yr

What does Commercial Channel Manager Large Store do at Swire Coca-Cola? Responsible for the ... marketing teams to ensure pillar program alignment * Steward development of consumer-facing ...

Commercial Channel Manager

Draper, UT · On-site

$142K - $143K/yr

What does Commercial Channel Manager Large Store do at Swire Coca-Cola? Responsible for the ... marketing teams to ensure pillar program alignment * Steward development of consumer-facing ...

Commercial Channel Manager

Draper, UT · On-site

$142K - $143K/yr

What does Commercial Channel Manager Large Store do at Swire Coca-Cola? Responsible for the ... marketing teams to ensure pillar program alignment * Steward development of consumer-facing ...

You will bring both creative and strategic judgment to programs that generate marketing-influenced ... Define and help build an outbound channel, including model, sequencing, messaging frameworks, and ...

You will bring both creative and strategic judgment to programs that generate marketing-influenced ... Define and help build an outbound channel, including model, sequencing, messaging frameworks, and ...

Commercial Channel Manager

Draper, UT · On-site

$142K - $143K/yr

What does Commercial Channel Manager Large Store do at Swire Coca-Cola? Responsible for the ... marketing teams to ensure pillar program alignment * Steward development of consumer-facing ...

Plan, launch, monitor, and optimize multi-channel marketing campaigns * Manage advertising budgets ... Employee Assistance Program : Free of charge for personal uses such as support and general ...

Plan, launch, monitor, and optimize multi-channel marketing campaigns * Manage advertising budgets ... Employee Assistance Program : Free of charge for personal uses such as support and general ...

Plan, launch, monitor, and optimize multi-channel marketing campaigns * Manage advertising budgets ... Employee Assistance Program : Free of charge for personal uses such as support and general ...

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Channel Marketing Program Manager information

What does a channel marketing program manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.

What are the key skills and qualifications needed to thrive as a channel marketing program manager?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What cities in Utah are hiring for Channel Marketing Program Manager jobs?

Cities in Utah with the most Channel Marketing Program Manager job openings:

Channel Commercial Marketing Manager

Brady Worldwide, Inc.

Salt Lake City, UT • On-site

Full-time

Re-posted 27 days ago


Job description

Ready to make an impact? We're seeking a dynamic Channel Commercial Marketing Manager to shape the future of how we connect with and empower our healthcare distributor and reseller partners. In this role, you'll own the marketing strategy that drives engagement, strengthens partnerships, and fuels growth. With your creativity, energy, and strategic mindset, you'll develop programs that inspire partner commitment, enable sales success, and deliver measurable results.

  • Own the Channel Marketing Strategy: Develop and execute the overarching marketing strategy for the distributor and reseller channels, including healthcare technology and MedSurg, aligning initiatives with business and sales goals to drive awareness, engagement, and profitable growth.
  • Partner Engagement & Growth: Design and deliver campaigns, programs, and communications that strengthen partner relationships, improve partner satisfaction, and expand channel performance.
  • Sales Enablement: Equip channel partners' sales teams with the tools, content, and training needed to effectively position and sell our products. Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation. Introduce and onboard new products through the channel.
  • Program Execution: Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities. Manage MDF budget.
  • Cross-Functional Collaboration: Work closely with Sales, Commercial Marketing, Global Creative and other teams to ensure consistency in messaging, positioning, and go-to-market execution.
  • Performance Measurement: Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.
  • Perform other related duties and projects as assigned to support overall channel marketing goals.

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