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Channel Marketing Program Manager Jobs in Alabama

Ametek

Director of Marketing

Huntsville, AL · On-site

Manage and lead a team of global marketing professionals, fostering a collaborative and innovative ... Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events ...

Wow

Channel Sales Manager

Huntsville, AL

$85K/yr

WOW! is currently hiring a Channel Sales Manager! Location: WOW! Markets, must be within 45 min ... marketing, specifically selling telecom services * Knowledge of the telecommunications industry ...

Wow

Channel Sales Manager

Montgomery, AL · On-site

$85K/yr

WOW! is currently hiring a Channel Sales Manager! Location: WOW! Markets, must be within 45 min ... marketing, specifically selling telecom services * Knowledge of the telecommunications industry ...

GVW Group, LLC

Chief Marketing Officer

Birmingham, AL · On-site

... simply managing established brand systems. The CMO will lead market development across targeted ... programs * Ensure integration across brand, demand generation, customer lifecycle, and channel ...

GVW Group, LLC

Chief Marketing Officer

Birmingham, AL · On-site

... simply managing established brand systems. The CMO will lead market development across targeted ... programs * Ensure integration across brand, demand generation, customer lifecycle, and channel ...

PNC Bank

Marketing Specialist Sr

Birmingham, AL · On-site

$73K - $90K/yr

Develops integrated growth marketing programs delivering multi-channel campaigns focused on the ... Stakeholder Management: Partner closely with business and product teams to assess needs, provide ...

Harris

$80K - $90K/yr

Deploy and manage campaigns across multiple channels-including website, email, social media ... Demonstrated ability to plan, execute, and measure multi-channel marketing campaigns tied to ...

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All JobsChannel Marketing Program JobsChannel Marketing Program Manager JobsChannel Marketing Program Manager Jobs in Alabama

Channel Marketing Program Manager information

What are the key skills and qualifications needed to thrive as a channel marketing program manager?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What does a channel marketing program manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.
What cities in Alabama are hiring for Channel Marketing Program Manager jobs? Cities in Alabama with the most Channel Marketing Program Manager job openings:
Channel Marketing Program Manager jobs near you

Director of Marketing

Ametek

Huntsville, AL • On-site

Full-time

Re-posted 14 hours ago

AMETEK rating

7.5

Company rating: 7.5 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

89th of 156 rated electronics manufacturers

Job description

Abaco Systems is a global leader in modular, high performance, open architecture, standards-based rugged embedded computing for the most demanding applications in defense and industry. Our products and solutions are found in high-profile military/aerospace sea, land and air programs, plus commercial and industrial organizations in which rugged reliability is mission critical.
As the Director of Marketing, you will have a strategic global leadership role responsible for planning, developing, and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. You will lead a team of marketing professionals, collaborate with cross-functional teams, and work closely with senior management to achieve company goals and objectives.
Essential Duties and Responsibilities:
  • Develop and implement the overall marketing strategy aligned with the company's goals and objectives.
  • Identify market trends, customer insights, and competitive landscape to inform strategic decision-making.
  • Manage and lead a team of global marketing professionals, fostering a collaborative and innovative work environment.
  • Set clear goals and expectations, provide regular timely feedback, and support professional development.
  • Oversee brand positioning, messaging, and visual identity to ensure consistency across all marketing initiatives.
  • Develop and maintain brand guidelines and standards.
  • Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events, etc.) to drive lead generation and customer acquisition.
  • Monitor campaign performance and adjust strategies as needed to achieve KPIs.
  • Develop and oversee the digital marketing strategy, including SEO, SEM, content marketing, social media, and online advertising.
  • Leverage data and analytics to measure and optimize digital marketing effectiveness, track and report KPIs as required by marcom and the Business Unit.
  • Create compelling product narratives and materials for different target audiences.
  • Manage media relations, social media, and PR efforts to enhance the company's reputation and manage crisis communications.
  • Develop and distribute press releases, thought leadership articles, and other relevant content to meet Business Unit and AMETEK KPIs.
  • Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.Stay up to date with industry trends and developments to drive innovation in marketing efforts.
  • Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
  • Manage trade shows and conferences to include event schedule, content, advertising, boothing, and subcontractor support to expand Abaco market awareness.
  • Monitor expenses and report on budget performance to senior management.
  • Collaborate closely with cross-functional teams, including sales, product, and design, to ensure alignment and maximize marketing impact.
  • Effectively communicate marketing strategies and results to senior management.
  • Manage and oversee Marketing Qualified Lead generation, email campaigns, website content/maintenance, and marketing inputs using tools such as Salesforce, Pardot, and Sitecore

Education and Experience:
  • Bachelor's degree in Marketing, Business, or a related field
  • Proven experience 10+ years in marketing leadership roles, with a track record of successful strategy development and execution.

Qualifications:
  • Strong understanding of digital marketing channels, content creation, and lead generation.
  • Excellent leadership and team management skills.
  • Exceptional communication and interpersonal abilities.
  • Analytical mindset with proficiency in data-driven decision-making.
  • Experience in B2B/B2C marketing, depending on the company's focus.
  • Familiarity with marketing automation tools, analytics platforms, and CRM systems.
  • Demonstrated ability to manage budgets and allocate resources effectively.
  • Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.

Abaco is a Department of Defense (DoD) supplier and as such employees may work with or be exposed to export controlled information and/or information that has been designated as classified information. This information may only be seen or handled by US citizens or qualified permanent residents or those with proper clearances.
Compensation
Employee Type: Salaried
Currency: USD
Salary Minimum: 150,000
Salary Maximum: 170,000
Incentive: Yes
Disclaimer: Where a specific pay range is noted, it is a good faith estimate at the time of this posting. The actual salary offered will be based on experience, skills, qualifications, market / business considerations, and geographic location.
For more information on AMETEK's competitive benefits, please click here.
AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.5 billion.
AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers' most complex challenges. We employ 22,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK is a component of the S&P 500. Visit https://www.ametek.com/careers for more information.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1 (866) 263-8359.

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