... our channel marketing programs end to end. This role is the connective tissue between creative ... Strong candidates will have owned complex marketing programs end to end, managed multiple ...
... our channel marketing programs end to end. This role is the connective tissue between creative ... Strong candidates will have owned complex marketing programs end to end, managed multiple ...
... our channel marketing programs end to end. This role is the connective tissue between creative ... Strong candidates will have owned complex marketing programs end to end, managed multiple ...
... our channel marketing programs end to end. This role is the connective tissue between creative ... Strong candidates will have owned complex marketing programs end to end, managed multiple ...
... our channel marketing programs end to end. This role is the connective tissue between creative ... Strong candidates will have owned complex marketing programs end to end, managed multiple ...
... our channel marketing programs end to end. This role is the connective tissue between creative ... Strong candidates will have owned complex marketing programs end to end, managed multiple ...
Partners with marketing, product, operations, and compliance teams to deliver omni-channel loyalty ... program/vendor product management Preferences * Certification in Agile Product Management or ...
Partners with marketing, product, operations, and compliance teams to deliver omni-channel loyalty ... program/vendor product management Preferences * Certification in Agile Product Management or ...
Support account based marketing (ABM) programs targeting key employers, brokers, and insurers ... Create multi-channel campaigns across email, social media, digital and partner channels * Develop ...
Support account based marketing (ABM) programs targeting key employers, brokers, and insurers ... Create multi-channel campaigns across email, social media, digital and partner channels * Develop ...
... channel program management, social media management, and campaign performance tracking and ... Leverage marketing automation and lead management to streamline, automate and measure all marketing ...
... channel program management, social media management, and campaign performance tracking and ... Leverage marketing automation and lead management to streamline, automate and measure all marketing ...
Product Marketing Manager
Birmingham, AL · On-site
$132K/yr
To develop, implement and execute tactical marketing programs that promote McLeod Software products ... management with related administrative tasks. • Review and update, as appropriate, website ...
Product Marketing Manager
Birmingham, AL · On-site
$132K/yr
To develop, implement and execute tactical marketing programs that promote McLeod Software products ... management with related administrative tasks. • Review and update, as appropriate, website ...
Director of Marketing
Huntsville, AL · On-site
Manage and lead a team of global marketing professionals, fostering a collaborative and innovative ... Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events ...
Director of Marketing
Huntsville, AL · On-site
Manage and lead a team of global marketing professionals, fostering a collaborative and innovative ... Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events ...
PROGRAM MANAGER II
Birmingham, AL · On-site
$51K - $66K/yr
Manage Professional Education marketing strategy, budget, assets, and documentation: Develop and implement marketing plans for Professional Education programs, including the creation and maintenance ...
PROGRAM MANAGER II
Birmingham, AL · On-site
$51K - $66K/yr
Manage Professional Education marketing strategy, budget, assets, and documentation: Develop and implement marketing plans for Professional Education programs, including the creation and maintenance ...
Design direct marketing tests, ongoing program forecasting, response tracking and results analysis ... marketers, channel partners, web operations, corporate marketing, finance, etc.) to drive ...
Design direct marketing tests, ongoing program forecasting, response tracking and results analysis ... marketers, channel partners, web operations, corporate marketing, finance, etc.) to drive ...
Design direct marketing tests, ongoing program forecasting, response tracking and results analysis ... marketers, channel partners, web operations, corporate marketing, finance, etc.) to drive ...
Design direct marketing tests, ongoing program forecasting, response tracking and results analysis ... marketers, channel partners, web operations, corporate marketing, finance, etc.) to drive ...
Program Manager
Birmingham, AL · On-site
From strategic marketing and financial management to human resources and operational oversight, you ... StoneX is looking to recruit a Program Manager to support the Securities Operations business, based ...
Program Manager
Birmingham, AL · On-site
From strategic marketing and financial management to human resources and operational oversight, you ... StoneX is looking to recruit a Program Manager to support the Securities Operations business, based ...
Program Manager
Birmingham, AL · On-site
From strategic marketing and financial management to human resources and operational oversight, you ... Position purpose: StoneX is looking to recruit a Program Manager to support the Securities ...
New
Program Manager
Birmingham, AL · On-site
From strategic marketing and financial management to human resources and operational oversight, you ... Position purpose: StoneX is looking to recruit a Program Manager to support the Securities ...
New
Director of Marketing
Huntsville, AL · On-site
Manage and lead a team of global marketing professionals, fostering a collaborative and innovative ... Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events ...
Director of Marketing
Huntsville, AL · On-site
Manage and lead a team of global marketing professionals, fostering a collaborative and innovative ... Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, events ...
Build omni-channel campaign strategies across email, direct mail and digital channels (paid search ... General understanding of CRM systems and call center environments are a plus. Our marketing team ...
Build omni-channel campaign strategies across email, direct mail and digital channels (paid search ... General understanding of CRM systems and call center environments are a plus. Our marketing team ...
The primary responsibility of this position is to oversee the production and marketing of sheep and ... The Program Manager will plan, coordinate, and execute assigned research and programmatic ...
The primary responsibility of this position is to oversee the production and marketing of sheep and ... The Program Manager will plan, coordinate, and execute assigned research and programmatic ...
WOW! is currently hiring a Channel Sales Manager! Location: WOW! Markets, must be within 45 min ... marketing, specifically selling telecom services * Knowledge of the telecommunications industry ...
WOW! is currently hiring a Channel Sales Manager! Location: WOW! Markets, must be within 45 min ... marketing, specifically selling telecom services * Knowledge of the telecommunications industry ...
WOW! is currently hiring a Channel Sales Manager! Location: WOW! Markets, must be within 45 min ... marketing, specifically selling telecom services * Knowledge of the telecommunications industry ...
WOW! is currently hiring a Channel Sales Manager! Location: WOW! Markets, must be within 45 min ... marketing, specifically selling telecom services * Knowledge of the telecommunications industry ...
... simply managing established brand systems. The CMO will lead market development across targeted ... programs * Ensure integration across brand, demand generation, customer lifecycle, and channel ...
... simply managing established brand systems. The CMO will lead market development across targeted ... programs * Ensure integration across brand, demand generation, customer lifecycle, and channel ...
Chief Marketing Officer
Birmingham, AL · On-site
... simply managing established brand systems. The CMO will lead market development across targeted ... programs * Ensure integration across brand, demand generation, customer lifecycle, and channel ...
Chief Marketing Officer
Birmingham, AL · On-site
... simply managing established brand systems. The CMO will lead market development across targeted ... programs * Ensure integration across brand, demand generation, customer lifecycle, and channel ...
Channel Marketing Program Manager information
What are the key skills and qualifications needed to thrive as a Channel Marketing Program Manager, and why are they important?
To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.
How does a Channel Marketing Program Manager typically collaborate with sales and partner teams to drive results?
As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.
What does a Channel Marketing Program Manager do?
A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.
What cities in Alabama are hiring for Channel Marketing Program Manager jobs? Cities in Alabama with the most Channel Marketing Program Manager job openings:
Full-time
Re-posted 28 days ago
Job description
Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring.
We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.
We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team
Job Summary
We are looking for an exceptionally organized, execution-obsessed project manager to own our channel marketing programs end to end. This role is the connective tissue between creative, Sales, retail partners, and vendors. This person owns fixture launches, digital shelf execution, and retail promotions — on time, on budget, with measurable results. Strong candidates will have owned complex marketing programs end to end, managed multiple stakeholders without direct authority, and built a reputation for never letting things slip.
Job Responsibilities
- Own and drive the annual channel marketing calendar, including in-store displays and product launches, with clear deadlines for creative, approvals, production, and shipping.
- Write account-specific creative briefs for fixtures, displays, and digital materials that give the creative team strong + clear direction on what sells and how at each account.
- Manage the full fixture and display program from vendor quoting through production, shipping, installation, and compliance verification.
- Partner with the GTM Manager to define launch support opportunities for national retailers, such as: social collaborations, dedicated emails, paid media placements, and co-marketing programs. Own the marketing conversation with retail buyers and marketing teams to lock in commitments and deliver on time.
- Own the channel marketing budget. Manage vendor relationships, get competitive quotes, and track spend against plan. Identify new opportunities and build business cases in partnership with Sales.
- Manage approval processes across Sales, Marketing, and retail buyers on fixture and display programs. Keep timelines moving and build alignment across stakeholders.
- Own digital shelf execution at national accounts. Maintain a PDP delivery timeline and checklist by account, deliver compliant content on time, audit published listings, and flag opportunities to merchandise better online.
- Own sell-through marketing and performance reporting for retailer-specific products (SMUs) across national and regional accounts. Track how they perform and have a clear recommendation on whether to continue or change the program.
- Know the major promotional event calendar by account. Bring Marketing support opportunities to the table proactively and own execution for catalog placements, and opportunities for promotional offers.
- Build reporting that ties our fixture and display investments to actual sell-through results, partnering with Finance.
- Keep a running library of playbooks, process docs, and retailer requirements so the team can execute with excellence, quickly and consistently.
- Serve as the cross-functional project management hub for channel marketing. Connect dots across Creative, GTM, Sales, Community Marketing, Finance, and external vendors.
Job Requirements
- Proficient in AI tools such as Claude, ChatGPT, or Copilot, with demonstrated use in project management tasks. (Writing briefs, managing timelines, building workflows, or automating repetitive work)
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5-8 years of experience in marketing, program management, or channel marketing, preferably in consumer products, retail, or the outdoor/sporting goods industry.
- Track record of owning complex programs from planning through execution — budget, stakeholders, timeline, and measurement — with little hand-holding.
- Known for building detailed project calendars, hitting deadlines, and moving work through organizations where you don't have direct authority.
- Experience managing vendors, getting competitive quotes, and owning a marketing budget.
- Strong written communication skills, including the ability to write clear, detailed creative briefs.
- Proficiency with Microsoft Office Suite and project management tools such as Asana.
Preferred Qualifications
- Has worked with national retail accounts like Walmart, Bass Pro/Cabela's, Academy, or Tractor Supply and understands how fixture programs and retailer-specific products work from the brand side.
- Has worked with POS data and knows how to use sell-through numbers to make decisions.
- Background in hunting, outdoor products, or consumer hardware is a plus.
Essential Job Function
We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
About EBSCO Information Services
Sourced by ZipRecruiter
Industry
Library and information services
Company size
1,001 - 5,000 Employees
Headquarters location
Ipswich, MA, US
Year founded
1944