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Channel Marketing Associate Jobs in Washington (NOW HIRING)

Develop and execute a comprehensive, omni-channel marketing strategy that drives awareness ... Partner with Principals and Associate Principals to support client engagement strategies from ...

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Channel Marketing Associate information

What does a channel marketing associate do?

A Channel Marketing Associate supports the development and execution of marketing strategies and campaigns for a company’s sales channels, such as distributors, retailers, or partners. They work closely with sales and marketing teams to create promotional materials, manage co-marketing initiatives, and track campaign performance. Their goal is to increase product awareness, drive sales through channel partners, and ensure consistent brand messaging across all channels. The role often involves analyzing market trends, coordinating events, and maintaining strong relationships with external partners.

What are the key skills and qualifications needed to thrive as a channel marketing associate?

To thrive as a Channel Marketing Associate, you need a solid understanding of marketing principles, channel sales strategies, and a bachelor's degree in marketing or a related field. Familiarity with CRM platforms, marketing automation tools, and data analytics software is often required. Strong communication, collaboration, and organizational skills help you build effective relationships with partners and internal teams. These skills and qualifications are essential for driving successful channel campaigns, optimizing partner performance, and achieving business growth.

How does a channel marketing associate typically collaborate with sales and product teams to drive partner engagement?

Channel Marketing Associates play a key role in bridging the gap between marketing, sales, and product teams. They work closely with sales to understand partner needs and ensure campaigns are aligned with sales objectives, while also collaborating with product teams to communicate new features or updates to channel partners. Regular meetings, joint planning sessions, and feedback loops help ensure that marketing initiatives are both relevant and effective, leading to stronger partner relationships and improved performance.

What is the difference between Channel Marketing Associate vs Marketing Coordinator?

AspectChannel Marketing AssociateMarketing Coordinator
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in channel marketing preferredBachelor's degree in marketing, communications, or related field; entry-level to mid-level experience
Work EnvironmentCollaborates with sales teams, channel partners, and marketing departments in a corporate settingSupports marketing campaigns, manages schedules, and coordinates events across various teams
Employer & Industry UsageCommon in tech, manufacturing, and consumer goods industries focusing on channel partner relationshipsWidely used across industries for supporting marketing initiatives and campaign execution

The Channel Marketing Associate focuses on developing and managing marketing strategies specifically for channel partners, while the Marketing Coordinator handles broader marketing campaign support and coordination. Both roles require similar educational backgrounds but differ in their focus areas and daily responsibilities.

What are the most commonly searched types of Channel Marketing jobs in Washington?

The most popular types of Channel Marketing jobs in Washington are:

What cities in Washington are hiring for Channel Marketing Associate jobs?

Cities in Washington with the most Channel Marketing Associate job openings:

Senior Associate - Direct Marketing (Partnerships) Hybrid

Capital One

Mclean, VA • On-site

Full-time

Posted 12 days ago


Capital One rating

7.8

Company rating: 7.8 out of 10

Based on 148 frontline employees who took The Breakroom Quiz

89th of 175 rated banks


Job description

Senior Associate - Direct Marketing (Partnerships) Hybrid

Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an innovative and data-driven Senior Marketing Associate for the Branded Card Acquisitions team to help support marketing efforts for our Partnerships consumer segments. This associate will play a critical role in our growth strategy, focused on acquiring new customers through Direct Mail marketing. This role requires a mix of channel marketing expertise, comprehensive knowledge of our product portfolio, and marketing analytics and optimization. You will be responsible for leading the strategy, creative development and execution of marketing campaigns while working closely with world-class creative agencies and cross functional stakeholders. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and technical skills to the next level.

Responsibilities:

  • Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Partnerships segment

  • Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.

  • Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies

  • Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact

  • Influence internal decision makers with formal recommendations and informal networking through excellent communication

  • Work proactively in an agile environment and identify when to work outside the process in whitespace

This Associate should bring:

  • An entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results

  • Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs

  • Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work

  • Multi-Channel marketing and direct response experience, including direct mail and digital

  • A passion for leveraging data, metrics, and insights to drive results and learnings

  • A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing

  • Highly effective communication skills with outstanding writing, editing, and presentation abilities

  • Strong working knowledge of Google Suite (Sheets, Docs and Slides)

Basic Qualifications:

  • Bachelor's degree or military experience

  • At least 2 years of experience in planning, execution, and analysis of marketing programs

  • At least 2 years of experience managing creative processes and working with creative teams

Preferred Qualifications:

  • Experience in multi-channel marketing with data-driven direct response, including direct mail

  • Experience working with cross-functional teams in a matrixed environment

  • Experience in financial services marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago, IL: $87,700 - $100,100 for Sr. Associate, Marketing


McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing


Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing









Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).


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