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Channel Marketing Associate Jobs in Michigan (NOW HIRING)

Marketing Associate II

Ann Arbor, MI · On-site

$60K - $65K/yr

Marketing Associate II Full-Time | Hybrid - Ann Arbor, Michigan | Comp Range: $60,000 - $65,000 ... Channel Execution * Manage paid social and search campaigns (LinkedIn Ads, Google Ads) - from ...

Associate Responsibilities * Partner with Sales Reps and Customers to develop and align on pre ... Brand Marketing, Strategy and Insights, Merchandising, Customer Care, Demand Planning, and IT

Partner and build relationships with retail store associates and management during daytime retail ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

Partner and build relationships with retail store associates and management during daytime retail ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

Partner and build relationships with retail store associates and management during daytime retail ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

Partner and build relationships with retail store associates and management during daytime retail ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

Partner and build relationships with retail store associates and management during daytime retail ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

Partner and build relationships with retail store associates and management during daytime retail ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

Partner and build relationships with retail store associates and management during daytime retail ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

Partner and build relationships with retail store associates and management during daytime retail ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

Partner and build relationships with retail store associates and management during daytime retail ... Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer ...

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Channel Marketing Associate information

How does a Channel Marketing Associate typically collaborate with sales and product teams to drive partner engagement?

Channel Marketing Associates play a key role in bridging the gap between marketing, sales, and product teams. They work closely with sales to understand partner needs and ensure campaigns are aligned with sales objectives, while also collaborating with product teams to communicate new features or updates to channel partners. Regular meetings, joint planning sessions, and feedback loops help ensure that marketing initiatives are both relevant and effective, leading to stronger partner relationships and improved performance.

What is the difference between Channel Marketing Associate vs Marketing Coordinator?

AspectChannel Marketing AssociateMarketing Coordinator
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in channel marketing preferredBachelor's degree in marketing, communications, or related field; entry-level to mid-level experience
Work EnvironmentCollaborates with sales teams, channel partners, and marketing departments in a corporate settingSupports marketing campaigns, manages schedules, and coordinates events across various teams
Employer & Industry UsageCommon in tech, manufacturing, and consumer goods industries focusing on channel partner relationshipsWidely used across industries for supporting marketing initiatives and campaign execution

The Channel Marketing Associate focuses on developing and managing marketing strategies specifically for channel partners, while the Marketing Coordinator handles broader marketing campaign support and coordination. Both roles require similar educational backgrounds but differ in their focus areas and daily responsibilities.

What are the key skills and qualifications needed to thrive as a Channel Marketing Associate, and why are they important?

To thrive as a Channel Marketing Associate, you need a solid understanding of marketing principles, channel sales strategies, and a bachelor's degree in marketing or a related field. Familiarity with CRM platforms, marketing automation tools, and data analytics software is often required. Strong communication, collaboration, and organizational skills help you build effective relationships with partners and internal teams. These skills and qualifications are essential for driving successful channel campaigns, optimizing partner performance, and achieving business growth.

What does a Channel Marketing Associate do?

A Channel Marketing Associate supports the development and execution of marketing strategies and campaigns for a company’s sales channels, such as distributors, retailers, or partners. They work closely with sales and marketing teams to create promotional materials, manage co-marketing initiatives, and track campaign performance. Their goal is to increase product awareness, drive sales through channel partners, and ensure consistent brand messaging across all channels. The role often involves analyzing market trends, coordinating events, and maintaining strong relationships with external partners.
What are the most commonly searched types of Channel Marketing jobs in Michigan? The most popular types of Channel Marketing jobs in Michigan are:
What cities in Michigan are hiring for Channel Marketing Associate jobs? Cities in Michigan with the most Channel Marketing Associate job openings:

Marketing Associate II

Tropolis Group, LLC

Ann Arbor, MI • On-site

$60K - $65K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 25 days ago


Job description

Marketing Associate II
Full-Time | Hybrid - Ann Arbor, Michigan | Comp Range: $60,000 - $65,000
About Tropolis
Tropolis is building a best-in-class insurance agency platform from the ground up - combining the entrepreneurial strength of local agencies with modern technology and a culture of shared ownership. We're scaling rapidly with a clear mission: Insuring Tomorrow Together. Our marketing team shapes the Tropolis brand and drives growth across a nationwide network of agencies. If you want real ownership and room to grow, we'd love to meet you!
Position Overview
We're looking for a sharp, curious Marketing Associate II who wants to do more than execute tasks - someone eager to dig into agency target markets, support the development of winning strategies, and grow into a key player on our marketing team. You'll work closely with the Head of Marketing to bring campaigns, research, and brand initiatives to life across a fast-growing network of agencies nationwide.
Key Responsibilities
Market Research & Strategy Support
  • Research agency target markets, competitive landscapes, and buyer behavior to surface insights that shape marketing strategy
  • Support the development of go-to-market plans for agency partners - helping translate strategy into prioritized, execution-ready initiatives
  • Track industry trends and competitor activity; package findings into clear briefs and recommendations for the marketing team

Brand & Growth
  • Uphold the Tropolis brand standard across all partner touchpoints - reviewing creative output and flagging inconsistencies before they go out
  • Coordinate agency rebranding efforts for acquired partners, managing assets, approvals, and timelines
  • Support the development of positioning and messaging for new markets or partner launches

Campaign & Channel Execution
  • Manage paid social and search campaigns (LinkedIn Ads, Google Ads) - from targeting and setup through optimization and reporting
  • Maintain the company website, landing pages, and Google Business Profiles to reflect current strategy and priorities
  • Support performance reporting across channels; surface what's working and bring forward recommendations

Operations & Tools
  • Assist in building and maintaining HubSpot dashboards to give the team visibility into marketing performance
  • Manage project tracking and workflow tools (Monday.com and others) to keep initiatives on schedule
  • Support event planning and agency partner activations, including logistics and on-site coordination

What We're Looking For
Required
  • 2-4 years of experience in marketing, digital marketing, or a closely related field
  • Curiosity about markets, audiences, and what makes a message land - you want to understand the "why" behind campaigns
  • Experience with digital marketing platforms (HubSpot, Google Ads, social media tools, etc.)
  • Experience managing paid social advertising (LinkedIn Ads or Google Ads)
  • Experience building and maintaining websites (WordPress, Webflow, or similar) - no direct coding experience required
  • A strong eye for design and brand consistency - able to review creative work, give clear direction, and spot off-brand output
  • Strong written communication skills with meticulous attention to copy quality and brand voice
  • Highly organized with the ability to manage multiple workstreams, meet deadlines, and thrive in a fast-paced environment
  • A collaborative team player with a positive attitude and eagerness to grow

Nice to Have
  • Background in insurance, financial services, or a similarly regulated industry
  • Experience marketing to or within agency or franchise networks
  • Hands-on experience with no-code automation tools (Zapier or similar)
  • Photography or basic video editing experience

What We Offer
  • Competitive Benefits: Comprehensive health, dental, and vision coverage
  • Tropolis Purpose Plan: Eligibility for our equity incentive program that shares Tropolis's success with every team member
  • Career Growth: Real opportunities for professional development and strategic leadership in a fast-growing organization
  • Work-Life Balance: Generous PTO policy and hybrid flexibility
  • Mission-Driven Culture: Be part of a team making a real impact on the future of insurance

Apply Now!
Tropolis is an Equal Opportunity Employer and celebrates diversity in all forms. We are committed to creating an inclusive environment for all employees.