Campaign Optimization Analyst Jobs (NOW HIRING)

Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

The Campaign Manager owns campaign execution for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Associate Campaign Managers. Campaign Managers train Associate Campaign Managers on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

Execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Meta, TikTok, Snapchat, Pinterest or Reddit promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations

Demonstrate diligence, attention to detail and adherence to Optimedia best practices throughout the full digital campaign life-cycle

Maintain and organize campaign-specific materials in team's shared document repository

Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

Develop, grow, and maintain relationships with internal teams through exceptional client service

Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance

Formulate proposals for new client opportunities

Manage the receipt of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Partner with Analytics team on campaign measurement reporting and insights generation

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

Work with media partners to ensure accurate platform implementation

Troubleshoot issues on all pre-production and live campaigns

Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

Lead and assist in coaching, managing, and educating Campaign Managers and Associate Campaign Managers, helping to support campaigns

Attend client meetings, as needed

Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia

Qualifications

Four-year college degree

Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations

Client facing experience with the ability to identify risks and effectively manage through issues

Understanding of traditional and interactive media planning elements

Proficiency in Microsoft Office solutions

Strong analytical thinking and mathematical skills

Excellent communication and writing skills

Strong project management skills

Strong desire to contribute to a team

Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $50,065.00 - USD $66,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/12/2026.Employment Type: FULL_TIME