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Business Development Associate Jobs in Traverse City, MI

Prevail Recruiting

Senior Tax Manager

Traverse City, MI · On-site

$135K - $175K/yr

Passion for coaching, mentoring, and developing associates * Interest in business development, practice growth, and client expansion * Ability to develop creative business solutions in a team-based ...

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All JobsBusiness Development Associate JobsBusiness Development Associate Jobs in Traverse City, MI

Business Development Associate information

See Traverse City, MI salary details

$29.1K

$56K

$92.4K

How much do business development associate jobs pay per year?

As of Aug 31, 2026, the average yearly pay for business development associate in Traverse City, MI is $56,036.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,700.00 and $61,300.00 per year, depending on experience, location, and employer.

What does a business development associate do?

A Business Development Associate is responsible for identifying new business opportunities, building relationships with potential clients, and supporting the growth strategies of an organization. They conduct market research, help develop proposals, and assist in negotiating deals. Their role often involves collaborating with sales and marketing teams to generate leads and expand the company's customer base. Business Development Associates play a key part in driving revenue and ensuring long-term business success.

How does a business development associate typically collaborate with sales and marketing teams?

Business Development Associates often work closely with both sales and marketing teams to identify and pursue new business opportunities. They may coordinate with marketing to develop targeted campaigns or gather insights on market trends, and partner with sales to qualify leads and support the sales pipeline. Regular meetings and cross-departmental projects are common, ensuring alignment of goals and strategies. This collaborative approach helps maximize outreach efforts and ensures potential clients receive consistent communication throughout their journey.

What are the key skills and qualifications needed to thrive as a business development associate, and why are they important?

To thrive as a Business Development Associate, you need strong analytical abilities, sales acumen, and a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, market research tools, and Microsoft Office Suite is typically required. Exceptional communication, relationship-building, and negotiation skills help you stand out in this client-facing role. These skills are vital for identifying opportunities, building partnerships, and driving company growth.

What is the difference between Business Development Associate vs Sales Representative?

AspectBusiness Development AssociateSales Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsClosing sales and meeting sales targets
Required SkillsMarket research, networking, communicationPersuasion, product knowledge, negotiation
Work EnvironmentStrategic planning, client outreach, collaborationCustomer interaction, sales pitches, negotiations
Common Industry UsageBusiness development teams, startups, B2B companiesRetail, B2C companies, direct sales roles

While both roles involve client interaction and revenue generation, a Business Development Associate focuses on creating new opportunities and strategic growth, whereas a Sales Representative primarily aims to close deals and meet sales quotas. Understanding these differences helps in choosing the right career path or job search focus.

Is a business development associate a good career?

A business development associate role involves identifying growth opportunities, building client relationships, and supporting sales strategies, making it a valuable entry point in sales and marketing careers. It often requires strong communication, negotiation skills, and industry knowledge, with potential for advancement into management or specialized roles.

What is a typical business development associate career path?

A business development associate typically progresses to roles such as business development manager, account executive, or sales manager, gaining experience in client relations, sales strategies, and market analysis. Advancement often requires strong communication skills, industry knowledge, and performance metrics, with some professionals pursuing certifications like the Certified Business Development Expert (CBDE) to enhance prospects.
More about Business Development Associate jobs

What are the most commonly searched types of Business Development jobs in Traverse City, MI?

The most popular types of Business Development jobs in Traverse City, MI are:

What are popular job titles related to Business Development Associate jobs in Traverse City, MI?

For Business Development Associate jobs in Traverse City, MI, the most frequently searched job titles are:

What job categories do people searching Business Development Associate jobs in Traverse City, MI look for?

The top searched job categories for Business Development Associate jobs in Traverse City, MI are:

What cities near Traverse City, MI are hiring for Business Development Associate jobs?

Cities near Traverse City, MI with the most Business Development Associate job openings:

Business Development Associate jobs near you
Infographic showing various Business Development Associate job openings in Traverse City, MI as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $56,036 per year, or $26.9 per hour.

Business Development Representative

North West Labs

Traverse City, MI

$55K - $62K/yr

Full-time

Re-posted 29 days ago

Job description

We are seeking a Business Development Representative to become an integral part of our team! You will gauge sales opportunities and provide extensive customer service to all clients.

Responsibilities:

  • Educate and sell company products and services to new and existing customers clients
  • Travel to physicians' offices in Michigan to prospect for new business
  • 100% travel
  • Reach agreed upon sales targets by deadline
  • Close and follow up on sales transactions
  • Investigate and resolve customer issues and complaints
  • Network and build relationships with new and existing client base

Qualifications:

  • Previous experience in healthcare, medical, or pharmaceutical sales required
  • Strong negotiation skills
  • Deadline and detail-oriented
  • Ability to build rapport with clients

Job Type: Full-time

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