Business Analytics Manager Jobs in Rhinelander, WI

Position Summary

The Payment Marketing Manager serves as a dedicated marketing partner to Treasury Management and Payments leadership, responsible for developing and executing integrated marketing initiatives that support deposit growth and the adoption of treasury management and payments solutions, including BuseyPayments and the broader payments portfolio.
This role works in close alignment with Commercial Payments, Treasury Management and product teams to translate business priorities into client-centric marketing programs, content and collateral development and sales outreach initiatives. The position ensures all marketing efforts reinforce the enterprise brand while supporting sales-led growth objectives and delivering measurable business impact.
This role partners closely with business leadership to support, enable and accelerate execution against established goals. The role will report to the Managing Director of Marketing.Duties & Responsibilities

Payments & Marketing Partnership

• Partner with payments and treasury leadership to translate business strategies, product priorities and growth objectives into integrated marketing plans and initiatives.
• Support the marketing of treasury management solutions and payments offerings, including BuseyPayments, ensuring alignment with established business direction and market focus.
• Collaborate with product and treasury partners to support product launches, enhancements and lifecycle marketing efforts that reflect defined positioning and client strategies.
• Bring forward client insights, competitive tactics and market observations to inform marketing approaches and enhance message effectiveness.
• Attend payment sales meetings - connect opportunities to further support the treasury and payments roadmap and bring back overarching initiatives to the marketing team.

Sales Enablement

• Develop and deliver sales enablement tools-including presentations/pitches, sales sheets/collateral, video content (demos, how tos, about us, expert positioning, etc.) and client guides-to support sales-led client engagement strategies.
• Align marketing resources and messaging with sales priorities and go-to-market positioning, in partnership with payments goals.
• Collaborate with sales and product partners to support cross-sell and upsell efforts across deposit, payments and treasury solutions.
• Support activation through tradeshow participation, sales presentations, client engagement efforts and relationship-building initiatives
• Maintain ongoing feedback loops with frontline sales and relationship teams to refine materials and ensure alignment with client needs and sales outcomes.

Campaign Development & Execution

• Lead the development and execution of integrated marketing campaigns that support business objectives and sales initiatives.
• Partner with cross-functional teams (brand, media, creative, insights) to deliver campaigns across traditional, digital and relationship-focused channels.
• Ensure campaigns are client-centric, compelling, differentiated, compliant and aligned with brand standards.
• Activate campaigns in coordination with sales and business leadership to ensure alignment with timing, priorities and target segments.
• Develop and deliver marketing materials and content that support sales outreach, including collateral, promotional materials and storytelling assets.
• Craft and deliver compelling copywriting and content-including client outreach materials, thought leadership and website and blog content-to support sales engagement and strengthen expert positioning in the market.

Analytics, Insights & Optimization

• Partner with insights and sales analytics teams to measure campaign effectiveness against success metrics, manage reporting dashboards and project plans.
• Monitor performance across growth, engagement and adoption indicators, reviewing all efforts for alignment and return.
• Translate campaign results into actionable recommendations to improve future marketing effectiveness and client acquisition/retention.
• Support the development of performance updates for stakeholders, incorporating marketing perspectives and key takeaways.
• Incorporate sales and client feedback into marketing strategies to ensure relevance, adoption and alignment with real-world client needs.

Brand & Corporate Alignment

• Ensure all marketing efforts across deposit, treasury and payments solutions align with the enterprise brand, voice, and value proposition.
• Partner with brand and corporate marketing teams to integrate initiatives into broader marketing calendars and priorities.
• Maintain consistent messaging and positioning across all channels and audiences.
• Support industry events and conferences through coordination of marketing materials, messaging and on-site needs in alignment with business objectives.

Education & Experience

Knowledge of:

• Strong understanding of deposit products, payments, treasury management and/or FinTech solutions.
• Strong analytical mindset with experience in campaign reporting, dashboards and performance optimization preferred.
• Familiarity with regulatory and compliance considerations in financial services marketing.
• Experience with PowerBI, HubSpot, prospecting tools (ZoomInfo, RelPro, etc.), SalesForce, Smartsheet, Monday.com, dynamic presentation tools, social media management platforms and more.

Ability to:

• Partner with sales teams and cross-functional stakeholders.

Education and Training:

• 5+ years experience in marketing, with experience in commercial payments and deposit growth within the financial services sector
• Demonstrated experience developing and executing multi-channel marketing campaigns tied to measurable business outcomes.
• Experience supporting B2B or B2B2C financial solutions (treasury, payments, cash management) preferred.
• Experience working within a brand-led, enterprise marketing organization preferred.
• Bachelor's degree in Marketing, Business, Communications, or a related field