Job Summary:
WHOOP is an advanced health and fitness wearable, on a mission to unlock human performance and healthspan. We are seeking a Senior Business Analyst to partner closely with the Platform Engineering team to drive data-driven decisions around infrastructure, identity, authentication, and security, focusing on quantifying the business impact of platform changes.
Responsibilities:
• Business Impact Analysis: Measure how platform and security changes — such as authentication flows, account policies, and infrastructure decisions — affect key business metrics including conversion, engagement, and retention.
• Testing & Experimentation: Design and analyze experiments to quantify the tradeoffs between security controls and member friction, informing product roadmap decisions.
• Conversion & Funnel Analytics: Analyze member sign-in and purchase funnels across mediums and authentication methods, identifying drop-off points and recommending optimizations.
• Cost & Infrastructure Analytics: Partner with Finance on Gross Margin, COGS, and cloud hosting cost analysis, helping the team understand unit economics and availability tradeoffs.
• Reporting & Visibility: Build dashboards and reports to provide ongoing visibility into the account, password, and security landscape - tracking progress toward team goals.
• Strategic Partnership: Serve as the analytical thought partner to the team.
Qualifications:
Required:
• 5–7 years of experience in a deeply analytical role, preferably within a product, platform, growth, or engineering-focused environment.
• Bachelor's degree in Business, Economics, Math, Statistics, Data Science, or a related field.
• Strong track record delivering value in an analytics organization - preferably in a direct-to-consumer or technology environment.
• Have a creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders.
• Strong technical and analytical skills; SQL skills required, Python experience a plus.
• Strong oral and written communication skills, with comfort presenting to senior leadership.
• Excellent attention to detail with the ability to handle multiple tasks efficiently.
• Proficiency with data visualization tools.
• This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Company:
WHOOP provides wearable fitness technology and a subscription platform that tracks physiological data for health and performance insights. Founded in 2012, the company is headquartered in Boston, USA, with a team of 501-1000 employees. The company is currently Late Stage.