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Btl Jobs in Florida (NOW HIRING)

Bacardi

Senior Manager, Customer Marketing

Miami, FL · On-site

Strategic National BTL Program Development and Execution: Contribute to the execution of program strategy, through the implementation of tools, and tactics, including briefing, stakeholder management ...

Campbell's

Operations Team Lead

Lakeland, FL

The Bakery Team Leader (BTL) is responsible for overseeing the safe and efficient manufacturing of products. In addition, the Bakery Team Leader position is accountable for ensuring that production ...

Campbell Soup Company

Operations Team Lead

Lakeland, FL · On-site

The Bakery Team Leader (BTL) is responsible for overseeing the safe and efficient manufacturing of products. In addition, the Bakery Team Leader position is accountable for ensuring that production ...

Amazon Services Inc

General MKTG III

Miami, FL · On-site

$118K - $160K/yr

... BTL budget for year-round assigned campaigns in Chile, Argentina and Colombia. 7. Partner with Media team to ensure the strategy is aligned to the market, title's audience, key marketing insights ...

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Btl information

See Florida salary details

$52.7K

$106.5K

$114.7K

How much do btl jobs pay per year?

As of Aug 25, 2026, the average yearly pay for btl in Florida is $106,450.00, according to ZipRecruiter salary data. Most workers in this role earn between $113,600.00 and $114,300.00 per year, depending on experience, location, and employer.

What is a btl?

A BTL (Below The Line) job typically involves marketing strategies that focus on direct engagement with the target audience, such as events, promotions, sponsorships, and in-store activations. These roles often include planning and executing campaigns that create personalized customer interactions. BTL professionals work closely with brands to enhance customer experiences and drive sales through non-traditional advertising methods.

What are some typical projects a btl marketing specialist works on?

As a BTL Marketing Specialist, you can expect to work on projects such as event activations, in-store promotions, direct mail campaigns, and experiential marketing activities. Your role will often involve coordinating with sales teams, creative agencies, and vendors to ensure smooth execution and maximum consumer engagement. Projects may require traveling to different locations, managing budgets, and closely tracking campaign performance metrics. These diverse experiences help you develop a well-rounded skill set and offer valuable exposure to multiple aspects of marketing.

What are the key skills and qualifications needed to thrive in the btl position, and why are they important?

To thrive as a BTL (Below The Line) Marketing Specialist, you need a solid background in marketing, campaign management, and strategic planning, often supported by a relevant degree or diploma. Familiarity with CRM software, event management tools, and analytics platforms is important for monitoring and optimizing campaign effectiveness. Strong communication, creativity, and attention to detail are essential for developing engaging, targeted promotional activities. These skills are crucial for executing impactful marketing campaigns that drive measurable results and connect brands directly with consumers.

What skills are needed for business-to-line marketing?

Business-to-line marketing professionals need strong communication and interpersonal skills to engage with clients effectively. They should also have a good understanding of marketing strategies, data analysis, and familiarity with marketing tools like CRM software. Organizational skills and the ability to work under pressure are also important for success in this role.

What are popular job titles related to Btl jobs in Florida?

For Btl jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Btl jobs in Florida look for?

The top searched job categories for Btl jobs in Florida are:

Btl jobs near you
Infographic showing various Btl job openings in Florida as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $106,450 per year, or $51.2 per hour.

Trade Marketing and Retail Growth Analyst - Bilingual ES/EN

Miami, FL • On-site

Tama Corporation
See more jobs at Tama Corporationexternal

$55K - $73K/yr

Full-time

Re-posted 23 days ago

Job description

We are seeking a Trade Marketing and Retail Growth Analyst, based in Florida, with a strong business focus and the ability to translate brand strategy into flawless execution at the point of sale. This position will be responsible for developing and implementing trade marketing initiatives that strengthen our brands’ presence, drive product turnover, and generate sustainable growth across various sales channels.

The ideal candidate will have experience managing promotions, BTL activations, POP materials, and commercial execution across modern and traditional channels, as well as strong analytical skills to monitor performance metrics, identify opportunities, and generate strategic recommendations aimed at maximizing results.

We are looking for a dynamic, results-oriented professional with excellent negotiation, planning, and relationship-building skills with clients and business partners, capable of working across sales, marketing, and distributor teams to ensure consistent, high-impact execution in the market.

Key Requirements:

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or a related field.
• At least 3 years of experience in trade marketing, commercial execution, or key account management, preferably in the consumer goods, food, beverage, or retail industries.
• Experience managing BTL activations, POP materials, product launches, and point-of-sale visibility strategies.
• Advanced proficiency in Excel and the analysis of sales metrics.
• Bilingual proficiency in Spanish and English is essential.