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Broadband Business Development Manager Jobs (NOW HIRING)

Logic20/20

Business Development Manager

Seattle, WA · On-site

As a Business Development Manager, you will be responsible for identifying, qualifying and closing business within new accounts. Business Development Managers are expected to be very comfortable cold ...

Nbutexas

Business Development Manager

Atlanta, GA · On-site

$100 - $125/hr

BUSINESS DEVELOPMENT MANAGER RESPONSIBILITIES: * Develop short-term and long-term business opportunity pipeline * Own partnerships from start to finish * Generate new leads, evaluate opportunities ...

Net Orbit

Business Development Manager

Tempe, AZ · On-site

Business Development Manager Location : Tempe, AZ : Need business development manager is to identify new sales leads/new clients and maintain a good working relationship with new contacts. The ...

Logic20/20

Business Development Manager

Seattle, WA · On-site

As a Business Development Manager, you will be responsible for identifying, qualifying and closing business within new accounts. Business Development Managers are expected to be very comfortable cold ...

IP Corporation

Business Development Manager

South Bend, IN · On-site

$115K - $145K/yr

BUSINESS DEVELOPMENT MANAGER, MOLDING PRODUCTS Location: South Bend, IN - Remote with extensive travel What is IP Corporation? IP Corporation is a privately held, family-owned chemical manufacturing ...

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Broadband Business Development Manager information

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$36.5K

$85.6K

$149K

How much do broadband business development manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for broadband business development manager in the United States is $85,602.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $100,000.00 per year, depending on experience, location, and employer.

Solution Marketing Manager - Broadband Market

Afl Telecommunications Llc

Dallas, TX • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Key responsibilities

  • Own and execute the broadband vertical marketing strategy aligned with business priorities.

  • Lead the development of messaging, positioning, and go-to-market plans for broadband solutions.

  • Collaborate with sales, product management, and marketing teams to enable sales and ensure consistent messaging.

AFL Global rating

7.6

Company rating: 7.6 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

Job description

Responsibilities Strategic Marketing Leadership
  • Own and execute the broadband vertical marketing strategy aligned with the Broadband Business Unit and Sales Teams priorities
  • Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion
  • Leverage market intelligence and competitive insights to craft strategies that enhance market position
  • Conceptualize and drive primary market research to better understand marketplace and customer needs
  • Monitor market trends across data center interconnection, long-haul optimization, metro/regional fiber builds, and FTTX deployments, and maintain expertise across key network areas: hyperscale data centers, carrier long-haul and metro networks, fiber-to-the-home/business, and outside plant infrastructure
  • Work with Market Development to track competitive landscape, emerging technologies, and industry standards
  • Define buyer personas and map the buyer's journey from awareness to decision across service provider, hyperscale, and wholesale carrier segments
Messaging, Positioning, and Go-To Market
  • Lead cross-functional collaboration to craft compelling messaging and differentiated value propositions
  • Conduct stakeholder interviews (internal and external) to refine customer personas and messaging frameworks
  • Own the messaging hierarchy from thought leadership themes to solution positioning to product messaging
  • Define proof points, competitive differentiators, and customer success stories
  • Tailor messaging for different buyer personas (executive, technical, procurement) and decision stages
  • Develop content roadmaps covering thought leadership, solution launches, and product messaging
  • Define broadband product and solution categorization and website architecture
  • Refresh content catalog and web assets
  • Develop solution and product branding and naming frameworks with the Broadband Business Unit and Corporate Branding
  • Develop and manage go-to-market plans and launch tiers for grid solutions and product releases
  • Ensure messaging consistency and brand alignment across all channels and touchpoints
  • Integrate PR and publication opportunities to strengthen brand awareness and credibility
Sales Enablement, Collaboration, and Performance Management
  • Recruit, lead, develop, and collaborate closely with Technical Copywriter (Broadband)
  • Brief and direct content creation; review and approve white papers, case studies, and thought
  • leadership content
  • Educate internal stakeholders on broadband marketing plans, solutions, positioning, and market strategy
  • Develop training programs on solution capabilities, competitive positioning, and value propositions
  • Enable sales teams with presentation templates, case studies, and competitive battle cards
  • Work with channel management to enable channel partners with market insights, solution training, and customer-facing collateral
  • Partner with Product Line Management to translate technical product capabilities into market-facing value propositions
  • Collaborate with Solutions/Application Engineers to ensure technical accuracy and application
  • relevance
  • Work with Market Development Manager to align on market priorities and thought leadership topics
  • Coordinate with other Solution Marketing Managers on messaging, scheduling, and resource allocation
  • Partner with Campaign Manager to activate campaigns across digital, social, paid media and PR
  • Brief Marketing Services (web/digital, design, video, events) with clear priorities and ensure adherence to SLAs and project deadlines
  • Allocate and manage vertical marketing budget to maximize ROI across campaigns, content production, events, and partner programs
  • Define success metrics and KPIs: leads, pipeline, revenue influence, brand awareness
  • Track quarterly OKRs and analyze results to adjust strategy based on performance data
Qualifications and ExperienceRequired
  • Bachelor's degree in Marketing, Business or related field
  • 5+ years of B2B marketing experience in solution marketing or product marketing
  • 5+ years working in the Broadband/Telecommunications sector with deep understanding of fiber optic network infrastructure
  • Strong understanding of broadband market dynamics, grid infrastructure, regulatory environment, and infrastructure challenges
  • Track record of successful product and solution launches in broadband or telecommunications markets
  • Demonstrated success in creating messaging frameworks, competitive positioning, and buyer personas
  • Experience managing marketing budgets and delivering measurable results
  • Experience leading cross-functional initiatives across product management, market development, engineering, sales, and marketing teams
Preferred
  • Experience with hyperscale data center customers, Tier 1/2 carriers, or fiber-to-the-home operators
  • Direct experience with service provider network planning and deployment cycles
  • Knowledge of fiber optic technology, outside plant construction, and network design principles
Technical Competencies
  • Strategic marketing planning: Developing vertical marketing strategies, go-to-market plans, and integrated campaign roadmaps
  • Messaging and positioning expertise: Creating messaging hierarchies from thought leadership to solutions to product level for technical B2B audiences
  • Solution marketing frameworks: Translating technical capabilities into value propositions for different buyer types (executive, technical, procurement)
  • Market intelligence: Conducting primary research, competitive analysis, campaign analysis, and customer interviews
  • Buyer journey mapping: Defining personas and content strategies across awareness, consideration, and decision stages
  • Performance analytics: Defining KPIs, tracking campaign performance, pipeline influence, and revenue attribution
  • Budget management: Allocating resources across campaigns, content, events, and partner programs to maximize ROI
  • Proficiency in marketing automation platforms, CRM systems (Salesforce), and analytics tools
  • Understanding of digital marketing channels, SEO, paid media, and demand generation tactics
  • Deep knowledge of broadband industry trends, fiber network architecture, and service provider/hyperscaler business models
Behavioral Competencies
  • Strategic thinker: Synthesizes market intelligence, competitive insights, and business objectives into actionable marketing strategies
  • Content strategist: Develop content roadmaps, editorial calendars, and thought leadership programs that drive market engagement
  • Launch leader: Sets launch tiers, coordinates cross-functional teams, and executes integrated go-to-market programs
  • Customer-focused: Translates customer challenges and industry trends into compelling value propositions and positioning
  • Cross-functional collaborator: Builds strong partnerships across product management, sales, engineering, and marketing teams
  • Data-informed decision maker: Uses analytics and performance metrics to optimize strategy and demonstrate marketing impact
  • Influential communicator: Articulates complex technical concepts and strategic recommendations to executive stakeholders
  • Entrepreneurial mindset: Takes ownership of vertical performance, identifies opportunities, and drives initiatives independently
  • Adaptable and resilient: Thrives in fast-paced environments, manages competing priorities, and adjusts strategy based on market feedback
  • Results-oriented: Focuses on business outcomes (pipeline, revenue, market share) rather than activity metrics
  • Collaborative negotiator: Balances resource allocation and priorities across multiple stakeholders and competing initiatives
Working Conditions
  • Hybrid, three days office, two days remote
  • 10% travel, predominantly domestic
Who You Will Work WithInterfaces – Internal
  • Director of Solution Marketing (reporting line)
  • Technical Copywriter
  • Solution Marketing Department peers
  • Market Development Manager (Broadband)
  • Product Line Managers
  • Solutions Engineers, Application Engineers
  • Solution Marketing Campaign Manager
  • Marketing Services (web/digital, design, video, events)
  • Broadband Sales Team and Sales Leadership
  • Broadband Business Unit Leadership
  • Channel/Partner Sales Manager
  • Corporate Marketing and Communications
Interfaces – External
  • Service providers (Tier 1, Tier 2, regional carriers)
  • Hyperscale data center operators
  • Cable operators and MSOs
  • Fiber-to-the-home/business operators
  • Wholesale carriers and dark fiber providers
  • Network construction contractors and integrators
  • Channel partners and sales agents
  • Trade publications and media
Why This Role MattersYour leadership will:
  • Shape AFL's market position in the rapidly expanding broadband and data center interconnection sector during a critical network infrastructure build-out era
  • Drive revenue growth by aligning marketing strategy with sales priorities and pipeline development
  • Establish AFL as a trusted strategic partner for service providers and hyperscalers navigating network capacity expansion, fiber deployment, and interconnection challenges
  • Create competitive advantage through differentiated positioning and compelling value propositions that resonate with network operators and decision-makers
  • Enable sales success through high-quality content, training, and tools that accelerate deal cycles and improve win rates
  • Influence industry conversations and customer perceptions through thought leadership and strategic communications
  • Develop organizational marketing capabilities and team talent for sustained competitive advantage
Success MetricsYour impact will be measured by:
  • Marketing-influenced pipeline and revenue contribution for broadband vertical
  • MQL to SQL conversion rates from marketing campaigns
  • Market share growth and competitive win rates in target utility segments
  • Sales enablement adoption: Usage and feedback on tools, content, and training programs
  • Content performance: Downloads, engagement, and lead generation from white papers, case studies, and thought leadership
  • Launch success: Time-to-market, sales adoption, and revenue achievement for new solutions and products
  • Brand awareness and perception metrics in target utility segments
  • Quarterly OKR achievement and strategic initiative completion
  • Team development: Performance and growth of direct report(s)

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