Branding Officer Jobs (NOW HIRING)

Chief Branding Officer

The Chief Marketing Officer (CMO) serves on our Executive Leadership Team as a forward thinking-

partner and executor of the restaurant marketing business plan. They demonstrate ownership of the

Winning Hearts Every Day Strategy by delivering 2nd Mile Service and activating Emotional

Connections Marketing in order to grow sales and build the local brand at Chick-fil-A The Shoppes at

Bartlett (CFA Bartlett) and Chick-fil-A Austin Peay Highway (CFA APH). This Director ensures that

the relationship between the restaurant and the community is healthy and strong through store

engagement, local partnerships, and community involvement. The RMD is also the liaison with the

Memphis & Mid-South Area Marketing Director and represents the Operator at all area marketing

events, meetings, and functions. They create and execute the annual branding strategies of both

restaurants to market the Chick-fil-A brand both internally and externally. The CMO is responsible for

promoting the store's catering program and ensuring we are maintaining our current catering partners

while seeking to grow our catering influence in the Bartlett and Raleigh areas. The CMO represents

the Operator and serves as a local ambassador to the community. This Director must demonstrate

creativity and marketing strengths with the strong ability to think strategically in planning and

implementing marketing initiatives, promotions, and tracking ROI.

Vision

Develop Marketing Business Plan for the year with the Operator and share with Executive

Leadership Team defining all goals and a plan to reach them.

o Sales Goals

o Catering Goals

o Community & Events Goals

Meet with Executive team weekly

Embody Operator's vision and mission statement to the team and community as you are the

primary face of the restaurant to the community daily

Embody & share Chick-fil-A Vision, Values, & Corporate Purpose to your team and the

community

People

Recruit, Train, & Develop Marketing Team as needed according to business plan

Collaborate with other Directors on implementing Marketing Training into all Front of House

Team Members

Perform Evaluations for Marketing Team (30:60:90:90 increments)

Execute community facing Team Member engagements

Quality & Customer Experience

Ensure that all events & catering are executed according to Chick-fil-A standards and are

"world-class."

Engage customers through digital and in-store messaging.

Ensure all POP materials are in place before deadline

Ensure all deliveries follow Catering SOP, food safety and quality standards

Follow up with catering clients for feedback and track for future / continued business

Coordinate with Operations in a timely manner for all catering orders

Ensure proper use of all Chick-fil-A equipment and that we represent the brand in the highest

regard

Sales & Brand Growth

Establish objectives in 3 key growth areas that support the store's strategic business goals:

o Transaction Count

o Check Average

o Outside Sales

Building and Maintaining relationships with schools & the community

Maintaining business and professional contacts

Involve Chick-fil-A in community-wide events

Ownership of developing marketing materials and Chick-fil-A Brand Builder

Financial Return

Be a faithful steward of the Marketing Budget

Create After Action Report from all Marketing Events and track ROI

Leadership Skills

Must possess leadership traits that Chick-fil-A seeks in future Operators.

o Character - aligns with Chick-fil-A values

o Chemistry - relationship builder, coaches others to perform

o Competency - results oriented, systems thinker, quick study

o Growth Mindset - always looking to improve and build the CFA brand

Affinity for sales & marketing, self-starter, good negotiation skills, demonstrates creativity.

Outgoing, friendly, works well with the public, networks well, involved in the community

Servant Leader, team oriented with a passion for people and world class service

Well organized manager with excellent verbal, written and electronic communications skills.

Performance Measures: See Business Plan

Job Qualifications:

Able to work 30+ hours per week

Proficiency in Microsoft Publisher or Adobe suite of design products

BA/BS degree required

Must be available to work nights and Saturdays as needed for events or marketing

engagements

Must have demonstrated leadership skills and ability to show results - effective problem

solver

Must possess a desire to selflessly serve and develop people

Well organized with excellent verbal, written, and electronic communication skills and have

ability to effect and manage change

Archetype C Marketing Leader: https://portal.cfahome.com/en/sales-and-growth/marketing/local-

marketing/elevated-restaurant-marketing-director/#TopicConten-Ideal-Candidate-Overview