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Branded Content Writer Jobs (NOW HIRING)

Complex

Director, Branded Video

New York, NY · On-site

$140K - $150K/yr

Its content engages in a dynamic conversation with the audience, reflecting and shaping the ... Creative duties will include: writing video treatments, show formats, scripts, mood boards and ...

Complex

Director, Branded Video

Manhattan, NY · On-site

$125 - $150/hr

Its content engages in a dynamic conversation with the audience, reflecting and shaping the ... Creative duties will include: writing video treatments, show formats, scripts, mood boards and ...

Complex

Director, Branded Video

New York, NY · On-site

$140K - $150K/yr

Its content engages in a dynamic conversation with the audience, reflecting and shaping the ... Creative duties will include: writing video treatments, show formats, scripts, mood boards and ...

Digital Remedy

Sr. Content Creator

Schenectady, NY · On-site

$121K/yr

Write scripts, shoot footage, and edit projects ranging from quick-turn social content to longer-form branded pieces * Collaborate directly with clients to develop concepts, manage expectations, and ...

Digital Remedy

Senior Content Creator

Washington, DC · On-site

Shoot footage, edit, and occasionally write projects ranging from quick-turn social content to longer-form branded pieces * Collaborate directly with clients to develop concepts, manage expectations ...

Gondola

Senior Manager, Content Operations

Manhattan, NY · On-site

$80 - $100/hr

Project manage Overtime's content series, both editorial and branded, from ideation to publish* Write-up creative concepts for use both internally and externally* Coordinate project collaboration ...

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How much do branded content writer jobs pay per hour?

As of Sep 9, 2026, the average hourly pay for branded content writer in the United States is $40.46, according to ZipRecruiter salary data. Most workers in this role earn between $23.56 and $46.39 per hour, depending on experience, location, and employer.

What is a branded content writer?

A Branded Content Writer is a professional who creates engaging written content that aligns with a brand’s voice, values, and marketing goals. Their work often includes articles, blog posts, social media copy, and advertorials that subtly promote a brand while providing value and information to the audience. Unlike traditional copywriters, branded content writers focus on storytelling and building brand loyalty rather than direct sales pitches. Their goal is to connect with audiences authentically and enhance brand awareness through compelling narratives.

How does a branded content writer typically collaborate with marketing and design teams?

Branded Content Writers often work closely with marketing strategists and designers to ensure that content aligns with overarching campaign goals and brand guidelines. Regular brainstorming sessions, feedback loops, and shared project management tools facilitate smooth collaboration. Writers may provide initial content drafts, which are then reviewed and refined with input from designers for visual alignment and marketing teams for messaging consistency. This collaborative process helps ensure that the final content not only engages the target audience but also drives brand objectives effectively.

What are the key skills and qualifications needed to thrive as a branded content writer, and why are they important?

To thrive as a Branded Content Writer, you need strong writing, storytelling, and research skills, often supported by a background in marketing, communications, or journalism. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically essential. Creativity, adaptability, and the ability to collaborate effectively help writers craft compelling stories that align with brand voice and goals. These skills ensure content is engaging, on-brand, and drives audience engagement and business results.

What is the difference between Branded Content Writer vs Copywriter?

AspectBranded Content WriterCopywriter
Primary FocusCreating content that promotes a brand's identity and valuesWriting persuasive text for advertisements and marketing materials
Work EnvironmentMarketing agencies, brand teams, digital mediaAdvertising agencies, marketing departments, freelance
Skills & CredentialsStrong storytelling, branding knowledge, content marketingPersuasive writing, SEO, advertising principles

While both roles involve writing, a Branded Content Writer focuses on developing engaging content that builds brand identity and connects with audiences, often in long-form formats. A Copywriter primarily crafts concise, persuasive messages aimed at driving immediate action, such as sales or clicks. Understanding these differences helps employers and job seekers align expectations and skills for each role.

Are branded content writers still in demand?

Branded content writers are still in demand as companies continue to invest in content marketing to engage audiences and build brand awareness. Skills in storytelling, SEO, and familiarity with digital platforms remain valuable in this role, which often involves creating content for social media, blogs, and websites.

How much does a branded content writer make?

Branded content writers typically earn between $45,000 and $85,000 annually, depending on experience, location, and the complexity of projects. Entry-level writers may start around $40,000, while experienced professionals or those working for large companies can earn over $100,000. Skills in storytelling, SEO, and familiarity with content management tools can influence salary levels.

What states have the most Branded Content Writer jobs?

States with the most job openings for Branded Content Writer jobs include:

What are popular job titles related to Branded Content Writer jobs?

For Branded Content Writer jobs, the most frequently searched job titles are:

Branded Content Writer jobs near you
Infographic showing various Branded Content Writer job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 24% Part Time, 1% Temporary, and 2% Contract. Highlights an 71% Physical, 4% Hybrid, and 25% Remote job distribution, with an average salary of $84,151 per year, or $40.5 per hour.

Social Content Specialist - Indiana University

Bloomington, IN • On-site

Learfield
Spectator Sports • 1 - 5K employees
Learn more about Learfieldexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Learfield rating

8.4

Company rating: 8.4 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

7th of 53 rated marketing agency

Job description

As part of Learfield Studios, the Social Content Specialist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department. Reporting to the Supervising Producer and working closely with the local sales team, this role partners with athletic department content teams, school production staff, and Learfield colleagues to ideate, create, and execute robust original and branded content offering and calendar that enhances fan engagement and drives revenue opportunities across school athletic social channels.Essential Functions and Responsibilities
  • Assist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement across social channels and generate revenue opportunities for local sales staff.
  • Support the development of custom-branded social content for local Learfield property sales teams.
  • Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.
  • Serve as a liaison-alongside the Supervising Producer-between the athletics department content team, local Learfield sales teams, and national sales.
  • Collaborate with athletics content teams to produce program-specific NIL and branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels.
  • Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing.
  • Assist the Supervising Producer and University production teams in the creative development of Learfield-led original content initiatives.
  • Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University.
  • Provide the University, Athletics Marketing, Communications and the Varsity Club with graphic design and content creation support.
Minimum Qualifications
  • 1+ years of experience in developing creative content that has driven engagement and measurable results.
  • Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
  • Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
  • Excellent communication skills, including the ability to present concepts and strategies to executive leadership.
  • Creative thinker with the ability to generate ideas that support project goals and initiatives.
  • Strong administrative, critical-reasoning, and problem-solving skills.
  • Highly organized, efficient, and strong attention to detail.

Preferred Qualifications:

  • Experience using Adobe Creative Cloud.
  • Experience working in the sports industry-ideally collegiate athletics.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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