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Brand Strategy Jobs in Virginia (NOW HIRING)

Nestle

Advertising Campaign Strategist.

Arlington, VA · On-site

Lead the development of Brand Strategy, Campaign Strategy, and creative platforms for assigned Nestle USA brands. * Translate business and brand objectives into clear, insightdriven campaign ...

Columbia Sportswear

Works closely with leadership to build long-range brand strategies and deliver compelling seasonal brand and marketing campaign stories. Maintains close relationships with cross-functional teams.

Columbia

Works closely with leadership to build long-range brand strategies and deliver compelling seasonal brand and marketing campaign stories. Maintains close relationships with cross-functional teams.

West Cary Group LLC

Lead Strategist

Richmond, VA · On-site

$140K - $160K/yr

Must be a strong conceptual thinker with experience translating consumer insights into brand and growth strategy * Must have the ability to connect customer insights, market dynamics, and business ...

Hyphen Connect Limited

Develop and execute the overarching brand strategy for the firm to maintain its position as a top-tier destination for Web3 founders. * Provide strategic marketing advisory to portfolio companies ...

2U

Senior Director, edX Brand & Content

Arlington, VA · On-site +1

$187K - $194K/yr

The Senior Director, edX Brand & Content Strategy will edX stands for and how it shows up across every touchpoint: website, lifecycle, social, paid media, partner experiences, and AI-driven discovery.

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Showing results 21-40

All JobsBrand Strategy JobsBrand Strategy Jobs in Virginia

Brand Strategy information

See Virginia salary details

$72.9K

$152.6K

$245.4K

How much do brand strategy jobs pay per year?

As of Aug 7, 2026, the average yearly pay for brand strategy in Virginia is $152,646.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,200.00 and $196,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a brand strategist, and why are they important?

To thrive as a Brand Strategist, you need expertise in market research, brand positioning, and a solid understanding of consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, Adobe Creative Suite, and brand management platforms is commonly expected. Strong creative thinking, communication, and collaboration skills help distinguish top performers in this role. These competencies are critical for building compelling brand identities, driving marketing success, and ensuring alignment with business objectives.

What does a brand strategist do?

A brand strategist develops and implements plans to build and strengthen a company's brand identity, positioning, and messaging. They analyze market trends, target audiences, and competitors to create strategies that differentiate the brand and support business goals, often using tools like market research and branding frameworks. Strong communication and analytical skills are essential for success in this role.

What degree do you need to be a brand strategist?

A brand strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in branding, marketing, or advertising to enhance their skills and career prospects.

What is the difference between Brand Strategy vs Brand Marketing?

AspectBrand StrategyBrand Marketing
FocusDeveloping long-term brand vision and positioningPromoting the brand through campaigns and advertising
SkillsMarket research, brand positioning, strategic planningAdvertising, content creation, campaign management
Work EnvironmentStrategic teams, branding agencies, corporate branding departmentsMarketing teams, advertising agencies, digital platforms
GoalsEstablish a strong brand identity and differentiationIncrease brand awareness and sales

While both roles aim to build a strong brand, Brand Strategy focuses on defining the brand's core identity and long-term positioning. Brand Marketing, on the other hand, executes campaigns to promote the brand and attract customers. Both are essential but serve different purposes within the branding ecosystem.

How do you become a brand strategist?

To become a brand strategist, individuals typically pursue a bachelor's degree in marketing, communications, or a related field, and gain experience in branding, marketing, or advertising roles. Developing skills in market research, consumer behavior, and strategic planning, along with proficiency in tools like Adobe Creative Suite or data analysis software, is also important. Some professionals pursue certifications in branding or marketing to enhance their credentials.

How does a brand strategist typically collaborate with other departments to execute a brand vision?

Brand Strategists work closely with marketing, creative, product, and sales teams to ensure the brand message is consistently communicated across all channels. They often facilitate workshops, lead brainstorming sessions, and coordinate campaign rollouts, acting as the bridge between creative ideas and business objectives. Regular collaboration ensures everyone is aligned on brand guidelines, voice, and positioning, which is essential for cohesive brand experiences. This cross-functional teamwork also exposes Brand Strategists to diverse perspectives and can open up opportunities for leadership and professional growth within the organization.

What is brand strategy?

Brand strategy is a long-term plan focused on the development and positioning of a brand to achieve specific business goals. It involves defining what the brand stands for, its core values, target audience, unique selling propositions, and overall messaging. A strong brand strategy helps differentiate a company from competitors, builds customer loyalty, and drives consistent marketing efforts. Effective brand strategies guide decisions across marketing, design, communications, and business development.
What are the most commonly searched types of Brand Strategy jobs in Virginia? The most popular types of Brand Strategy jobs in Virginia are:
What are popular job titles related to Brand Strategy jobs in Virginia? For Brand Strategy jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Brand Strategy jobs in Virginia look for? The top searched job categories for Brand Strategy jobs in Virginia are:
What cities in Virginia are hiring for Brand Strategy jobs? Cities in Virginia with the most Brand Strategy job openings:
Brand Strategy jobs near you
Infographic showing various Brand Strategy job openings in Virginia as of August 2026, with employment types broken down into 88% Full Time, and 12% Part Time. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $152,646 per year, or $73.4 per hour.

Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid

Capital One

Mclean, VA • On-site

Full-time

Posted 9 days ago

Capital One rating

7.7

Company rating: 7.7 out of 10

Based on 146 frontline employees who took The Breakroom Quiz

93rd of 170 rated banks

Job description

Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid

Capital One, one of Fortune Magazine's "100 Best Companies to Work For," is looking for a strategic, collaborative Principal Marketing Associate to join our Partnerships Marketing Account Management Team. The Card Partnerships Marketing team represents the "voice of the customer" across a broader, cross-functional partnership team and evangelizes customer-centric, industry best practices in developing, managing and continually optimizing marketing programs. In this role, you will be responsible for managing the development and execution of marketing and creative strategies that ladder up to an annual marketing plan and set of business goals in support of one of Capital One's Co-brand card programs. This role is external partner-facing.

Responsibilities:

  • Builds and develops strong relationships with our external Clients focused on reaching our shared marketing objectives and goals.

  • Supports annual marketing strategy development planning including compiling previous results and insights, conducting consumer research, facilitating partner brainstorm discussions and creating final documentation.

  • Leads the creative strategy, development and execution for multiple omnichannel marketing initiatives, across the full customer lifecycle. Channels include print, digital, email and experiential marketing/events. Includes developing creative briefs based on project intent, providing feedback to agencies/creative teams throughout development, routing for feedback and ensuring all required updates are made.

  • Leverages customer insights, campaign performance results and client needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.

  • Oversees project management of deliverables, including marketing plans, budget, timelines and results. Responsible for execution and activation of marketing campaigns. Identifies any potential issues and opportunities and appropriately escalates. Develops detailed documentation for team reference.

  • Supports leadership with product development efforts including ideation, research, concepting, and go-to-market strategy.

  • Takes a holistic and customer-centric view on end-to-end customer experience, including branding and usability.

  • Champions the brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.

  • Collaborates with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and Clients.

  • Note: This role will require 10-20% travel

The Ideal Candidate:

  • Thrives on collaboration, the opportunity to build in white space and the drive for results.

  • Is a highly effective communicator with written and presentation skills who can influence internal decision makers with formal recommendations and informal networking.

  • Is a skilled relationship-builder who can create strong, high-leverage internal networks.

  • Has a passion for leveraging data, metrics and insights to drive results and learnings, specifically in digital channels.

  • Flexibility and attention to detail. Must be able to manage multiple projects and navigate changing priorities while maintaining excellent work.

  • Possesses strong communication and influence skills: verbal and written.

Basic Qualifications:

  • Bachelor's Degree or Military Experience

  • At least 5 years of marketing or project management experience

  • At least 2 years of multi-channel digital marketing experience

  • At least 3 years experience planning, executing and analyzing marketing programs

  • At least 3 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications:

  • At least 2 years in the financial services industry.

  • At least 2 years in the retail industry

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago, IL: $109,900 - $125,400 for Principal Associate, Marketing


McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing


Richmond, VA: $109,900 - $125,400 for Principal Associate, Marketing









Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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