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Brand Rep Jobs in Michigan (NOW HIRING)

EssilorLuxottica

Brand Representative

Detroit, MI · On-site

Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs. * Participates in and represents Luxottica in local, regional and national trade ...

Essilor

Brand Representative

Detroit, MI

Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs. * Participates in and represents Luxottica in local, regional and national trade ...

EssilorLuxottica Group

Brand Representative

Detroit, MI · On-site

Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs. * Participates in and represents Luxottica in local, regional and national trade ...

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How much do brand rep jobs pay per hour?

As of Aug 30, 2026, the average hourly pay for brand rep in Michigan is $16.51, according to ZipRecruiter salary data. Most workers in this role earn between $13.41 and $19.28 per hour, depending on experience, location, and employer.

What is a brand rep?

Brand Reps, short for Brand Representatives, are individuals who promote and represent a company's brand, products, or services to potential customers. They often engage with the public at events, on social media, or in retail environments to increase brand awareness and drive sales. Brand Reps act as the face of the brand, providing information, demonstrating products, and building positive relationships with customers. Their role may also include gathering feedback, distributing promotional materials, and sometimes assisting with marketing campaigns.

How does a brand rep typically collaborate with other departments to achieve marketing goals?

Brand Reps often work closely with marketing, sales, and product teams to ensure consistent brand messaging and effective promotional strategies. They frequently coordinate with the marketing department to align campaigns, gather feedback from sales to understand customer needs, and relay insights to product development for improvements. This cross-functional collaboration helps ensure that brand initiatives are cohesive and resonate with target audiences, ultimately supporting overall business objectives. Open communication and teamwork are essential for success in this role.

What are the key skills and qualifications needed to thrive as a brand rep, and why are they important?

To thrive as a Brand Rep, you need strong communication skills, sales acumen, and a solid understanding of brand messaging, often supported by a background in marketing or retail. Familiarity with CRM systems, social media platforms, and point-of-sale technology is typically required. Outstanding interpersonal skills, professionalism, and adaptability set top performers apart in this role. These skills are critical for effectively representing the brand, building customer relationships, and driving sales in competitive markets.

What is the difference between Brand Rep vs Brand Ambassador?

AspectBrand RepBrand Ambassador
CredentialsTypically no formal certifications requiredOften no formal certifications, but some roles prefer marketing or communication background
Work EnvironmentRetail stores, events, promotional settingsCommunity events, social media, brand campaigns
Employer & Industry UsageRetail brands, consumer goods, fashionFashion, lifestyle, consumer brands, often more social media-focused

Both roles involve promoting brands, but Brand Reps usually work in retail or event settings, while Brand Ambassadors often focus on social media and community engagement. The main difference lies in their typical work environment and methods of promotion.

How do you become a brand representative?

To become a brand representative, candidates typically need strong communication skills, a good understanding of the brand, and a proactive attitude. Many roles require previous experience in sales, marketing, or customer service, and some companies may prefer candidates with social media proficiency or relevant certifications. Applying through company websites or job boards and demonstrating enthusiasm for the brand are common steps.

Is being a brand representative a good job?

A brand representative is responsible for promoting a company's products or services, often engaging with customers and representing the brand at events. The role can offer flexible hours, networking opportunities, and experience in marketing and communication, but pay and job stability vary depending on the employer and industry. It is generally suitable for individuals interested in sales, marketing, or customer service roles.

What does a brand representative do?

A brand representative promotes a company's products or services by engaging with customers, representing the brand at events, and creating positive public perceptions. They often use communication skills, social media, and marketing strategies to increase brand awareness and support sales efforts.

What are popular job titles related to Brand Rep jobs in Michigan?

For Brand Rep jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Brand Rep jobs in Michigan look for?

The top searched job categories for Brand Rep jobs in Michigan are:

What cities in Michigan are hiring for Brand Rep jobs?

Cities in Michigan with the most Brand Rep job openings:

Brand Rep jobs near you
Infographic showing various Brand Rep job openings in Michigan as of August 2026, with employment types broken down into 69% Full Time, 30% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $34,334 per year, or $16.5 per hour.

Brand Representative

EssilorLuxottica

Detroit, MI • On-site

Full-time

Medical, Retirement, PTO

Posted 19 days ago

EssilorLuxottica rating

7.2

Company rating: 7.2 out of 10

Based on 297 frontline employees who took The Breakroom Quiz

9th of 40 rated optical retailers

Job description

Requisition ID: 939829
Store #: U00060 Emp Rep - Detroit - Field US
Position:Full-Time
Total Rewards: Benefits/Incentive Information
If you've worn a pair of glasses, we've already met.
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.
With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.
Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!
JOB DESCRIPTION
GENERAL FUNCTION
The Sales Representative's responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best in class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent is responsible in executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising.
MAJOR DUTIES AND RESPONSIBILITIES
  • Achieves monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections they carry.
  • Develops and adheres to effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in an 4-12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
  • Regularly visits customer to ensure brand visual merchandising - refreshes POP materials regularly along with board space to reflect brand positioning and support sell through of product
  • Logging visits in One Sales Suite.
  • Utilizes reports, trainings, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
  • Proactively manages distribution in their territory based on brand guidelines.
  • Builds strong working relationship at all levels within the practices and businesses they manage.
  • Utilizes all brand materials to conduct regular customer trainings to reinforce knowledge and ensure message to the end-patient/ consumer is translated consistently with the brand positioning
  • Remains current on trends affecting the business.
  • Cultivates existing customer base with regular visits to their location, while continuously prospecting for new potential in the market
  • Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs.
  • Participates in and represents Luxottica in local, regional and national trade shows
  • Develops an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth
  • Submits weekly/monthly/quarterly metrics to leadership in order to further develop and support growth strategies.
  • Attends required corporate training sessions, conference calls, team meetings and appointments within the district.
  • Develops and conducts trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales

BASIC QUALIFICATIONS
  • 2+ years (min) of direct sales experience with proven track record of results
  • Must be able to carry sample bags weighing at least 25 Ibs
  • Strong written and verbal communication skills.
  • Proven sales performance and ability to increase revenues.
  • Strong interpersonal skills and the ability to develop relationships
  • Excellent training and presentation skills.
  • Strong visual merchandising background
  • Strong ability to problem solve and anticipate challenges in advance while proposing solutions.
  • Strong PC skills, including Excel, Word and PowerPoint.
  • Significant and regular field time required with overnights dependent on geography (up to 100% travel).
  • Valid driver's license and eligibility to work in US.
  • Ability to utilize personal car for work related travel on a daily basis.

PREFERRED QUALIFICATIONS
  • BA/BS degree

This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email EmployeeRelations@luxotticaretail.com
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.

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