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Brand Narrative Director Jobs (NOW HIRING)

Potomac

Director of Brand Strategy

Bethesda, MD · On-site

Summary Potomac is seeking a Director of Brand Strategy with Advanced Copywriting Experience to ... Key Responsibilities Elevate Potomac's Brand Narrative * Help define and evolve Potomac's brand ...

Sia

Director, Brand Storytelling

Manhattan, NY · On-site

Day to day, they guide how that narrative is brought to life across touchpoints, authoring or co ... brand strategy, including at least [3+] years at a director level or equivalent, managing people ...

Workiva, Inc.

Director of Brand Strategy

Workiva is looking for a Director of Brand Strategy to serve as a key architect of our brand ... Define and evolve Workiva's brand positioning and corporate narrative: category framing, platform ...

Workiva, Inc.

Director of Brand Strategy

Ames, IA · On-site

Workiva is looking for a Director of Brand Strategy to serve as a key architect of our brand ... Define and evolve Workiva's brand positioning and corporate narrative: category framing, platform ...

Game Seven

Director of Brand Strategy

New York, NY · On-site

$140K - $160K/yr

Role Overview As the Director of Brand Strategy, you set the tone, vision, and strategic direction ... brand narrative and business objective. * Identify cultural, consumer, and category truths that ...

Workiva, Inc.

Director of Brand Strategy

Workiva is looking for a Director of Brand Strategy to serve as a key architect of our brand ... Define and evolve Workiva's brand positioning and corporate narrative: category framing, platform ...

Potomac

Director of Brand Strategy

Bethesda, MD · On-site

$80K - $115K/yr

Summary Potomac is seeking a Director of Brand Strategy with Advanced Copywriting Experience to ... Key Responsibilities Elevate Potomac's Brand Narrative * Help define and evolve Potomac's brand ...

Aderant

Director, Brand Marketing

Atlanta, GA · On-site

Develop and maintain a cohesive brand narrative that reflects Aderant's market position, values ... director-level or equivalent leadership role * Proven track record of building and evolving B2B ...

Aderant Holdings, Inc.

The Director, Brand Marketing is a senior leader responsible for defining, evolving, and activating ... Develop and maintain a cohesive brand narrative that reflects Aderant's market position, values ...

Aderant

Director, Brand Marketing

Atlanta, GA · On-site

Develop and maintain a cohesive brand narrative that reflects Aderant's market position, values ... director-level or equivalent leadership role * Proven track record of building and evolving B2B ...

Meltwater

Director, Global Brand Strategy

Miami, FL · On-site +1

$153K - $185K/yr

As Director, Global Brand Strategy, you'll be the strategic steward of the Meltwater brand owning ... Proven experience developing and activating brand positioning, messaging and narrative, with a ...

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Showing results 21-40

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Brand Narrative Director information

See salary details

$39K

$136.1K

$218K

How much do brand narrative director jobs pay per year?

As of Sep 14, 2026, the average yearly pay for brand narrative director in the United States is $136,066.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $184,500.00 per year, depending on experience, location, and employer.

What is the difference between Brand Narrative Director vs Content Strategist?

AspectBrand Narrative DirectorContent Strategist
Primary FocusDeveloping and guiding the overall brand story and messagingPlanning and managing content to engage target audiences
Skills & CredentialsBrand storytelling, communication, leadership, marketingContent creation, SEO, analytics, marketing
Work EnvironmentMarketing teams, branding agencies, corporate brandingContent teams, digital marketing, media agencies

The Brand Narrative Director focuses on shaping and maintaining the overarching brand story, ensuring consistency across channels. In contrast, the Content Strategist concentrates on planning and executing content to engage audiences. While both roles require marketing and communication skills, the Director emphasizes brand identity, whereas the Strategist emphasizes content performance and audience engagement.

What does a brand narrative director do?

A brand narrative director develops and oversees the storytelling strategy for a company's brand, ensuring consistent messaging across all channels. They craft compelling brand stories, collaborate with marketing and creative teams, and use tools like brand guidelines and content calendars to shape the brand's identity and reputation.

What is the role of a brand narrative director?

A brand narrative director is responsible for developing and maintaining a compelling story that communicates a company's values, mission, and identity. They collaborate with marketing, creative teams, and stakeholders to craft consistent messaging across channels and ensure the brand's story resonates with target audiences. Strong storytelling skills and understanding of brand strategy are essential for this role.

What are popular job titles related to Brand Narrative Director jobs?

For Brand Narrative Director jobs, the most frequently searched job titles are:

Infographic showing various Brand Narrative Director job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 71% Full Time, 27% Part Time, and 1% Contract. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $136,066 per year, or $65.4 per hour.

Director of Brand Strategy

Bethesda, MD • On-site

Potomac
See more jobs at Potomacexternal

Other

Posted 24 days ago

Job description

At Potomac,we’renot for everyone—andthat’sby design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work anddon’tneed handholding to make things happen.

We’rea boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel

Headquarteredin Bethesda, MD, we combine institutional-grade investmentexpertisewith a quantitative process that is Built to Conquer Risk ®.

Summary

Potomac is seeking a Director of Brand Strategy with Advanced Copywriting Experience to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives.

This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.

The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey.

Key Responsibilities Elevate Potomac's Brand Narrative
  • Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy
  • Ensure consistency across all internal and external communications
  • Develop messaging that clearly articulates Potomac's value proposition and differentiators
  • Partner with leadership to strengthen the firm's market positioning
  • Develop and execute content strategies aligned with business objectives and growth initiatives
  • Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts
  • Identify opportunities to leverage content across multiple channels and audiences
  • Ensure content supports broader sales and marketing initiatives
Create High-Impact Content
  • Write and edit compelling content across a variety of formats, including:
  • Thought leadership articles
  • Advisor communications
  • Marketing campaigns
  • Website content
  • Executive messaging
  • Video scripts
  • Translate complex investment concepts into clear, persuasive, and accessible messaging
  • Develop content that balances educational value with business objectives
Measure and Improve Performance
  • Monitor content performance and audience engagement metrics
  • Use data and insights to refine messaging and content strategy
  • Continuously identify opportunities to improve effectiveness and impact
  • Stay informed on industry trends, content best practices, and evolving advisor needs
Qualifications Required
  • 5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field
  • Exceptional writing, editing, and storytelling abilities
  • Experience developing content strategies that support business growth objectives
  • Demonstrated ability to create compelling content across multiple channels and formats
  • Strong understanding of audience segmentation and content performance measurement
  • Experience collaborating with senior leaders and cross-functional teams
Preferred
  • Experience in financial services, asset management, wealth management, or a related industry
  • Familiarity with advisor-focused marketing and distribution models
  • Experience supporting executive thought leadership programs
  • Understanding of marketing automation, CRM systems, and digital marketing channels

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. Ifyou’relooking for a slow pace and low volume, thisisn’tfor you.If you want to drive, build, and scale, this is your shot.

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