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Brand Influencer Jobs in Indiana (NOW HIRING)

Influence cross-functional teams to drive brand growth. * Manage the brand's budget and P&L to achieve financial objectives. * Analyze market data, customer insights, and competitive trends to ...

You will have the opportunity to shape the brand's trajectory and grow your responsibilities as the ... influence cross-functional teams, external partners, and agency relationships. Strong financial ...

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Brand Influencer information

See Indiana salary details

$59K

$115.8K

$166.5K

How much do brand influencer jobs pay per year?

As of Sep 8, 2026, the average yearly pay for brand influencer in Indiana is $115,790.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,300.00 and $140,400.00 per year, depending on experience, location, and employer.

What is a brand influencer?

Brand influencers are individuals who have built a significant following on social media or other online platforms and collaborate with companies to promote their products or services. They leverage their credibility and relationship with their audience to influence purchasing decisions and enhance brand awareness. Brand influencers may work independently or as part of a marketing campaign, often creating sponsored content that aligns with their personal style and interests. Companies partner with influencers to reach targeted demographics in a more authentic and engaging way than traditional advertising.

What does a brand influencer do?

As a brand influencer, you promote the sales of specific products or special events via social media. Your job is to help build interest or trust in brands. In some cases, you may explain products or demonstrate the use of products while explaining your personal preferences and experience. In most cases, a brand influencer is independent, accepting advertising contracts rather than working for one company exclusively. Influencing is similar to providing celebrity endorsements, with the main difference being the scale and value of your audience. You may upload material on social media sites or attend promotional sales events.

What are the key skills and qualifications needed to thrive as a brand influencer, and why are they important?

To thrive as a Brand Influencer, you need a strong personal brand, expertise in content creation, and a deep understanding of target audiences, often supported by a portfolio of successful social media campaigns. Proficiency with platforms like Instagram, TikTok, analytics tools, and sometimes influencer marketing platforms is typically required. Creativity, authenticity, and effective communication are vital soft skills that help build genuine connections with followers and brands. These skills are essential for driving engagement, building trust, and achieving impactful brand collaborations.

How do brand influencers typically collaborate with marketing teams and what can I expect in terms of communication and feedback?

Brand Influencers often work closely with marketing teams to ensure that content aligns with campaign goals and brand messaging. You can expect regular communication to discuss content ideas, review drafts, and receive feedback on your posts or videos. Collaboration may also include participating in brainstorm sessions, adjusting strategies based on performance metrics, and attending occasional team meetings. Maintaining open and proactive communication is key to building trust and ensuring successful partnerships with the brand.

What is the difference between Brand Influencer vs Content Creator?

AspectBrand InfluencerContent Creator
CredentialsOften no formal credentials, but strong social media presenceNo specific credentials required
Work EnvironmentPrimarily social media platforms and brand campaignsVarious platforms including blogs, YouTube, TikTok, and more
Employer/Industry UsageBrands, marketing agencies, influencer marketing platformsBrands, media companies, independent creators
Search/Comparison IntentHigh overlap in social media marketing and brand promotionFocus on content production and audience engagement

Brand Influencers primarily promote products through their social media presence, often collaborating with brands. Content Creators produce diverse content across platforms, focusing on audience engagement. While both roles involve digital media, Brand Influencers are more brand-centric, whereas Content Creators focus on content production and entertainment.

How do you become a brand influencer?

To become a brand influencer, you should build a strong online presence on social media platforms by creating engaging content that aligns with your niche. Growing your follower base, demonstrating authenticity, and collaborating with brands through outreach or influencer marketing platforms are key steps. Developing skills in content creation, photography, and communication can also enhance your chances of success.

What are popular job titles related to Brand Influencer jobs in Indiana?

For Brand Influencer jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Brand Influencer jobs in Indiana look for?

The top searched job categories for Brand Influencer jobs in Indiana are:

Infographic showing various Brand Influencer job openings in Indiana as of August 2026, with employment types broken down into 75% Full Time, 23% Part Time, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $115,790 per year, or $55.7 per hour.

Director, Influencer Marketing

SPG Administrative Svcs. Ptr.

Indianapolis, IN โ€ข On-site

$80K - $160K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago


Job description

Job Location:

Corporate Indianapolis

PRIMARY PURPOSE:

Simon is seeking a strategic, culturally fluent Director of Influencer Marketing to lead and evolve our creator ecosystem across our portfolio of shopping centers. This role will be responsible for architecting a best-in-class influencer strategy that drives measurable business impact-from brand relevance and cultural conversation to foot traffic and conversion.

This individual will oversee the full creator marketing lifecycle, including strategy, talent sourcing, campaign execution, content amplification and performance optimization. You will play a critical role in positioning Simon at the center of culture by building scalable, insight-driven creator programs that connect with key audiences including Gen Z, millennial moms, and emerging shoppers.

The ideal candidate brings a deep understanding of the modern creator economy, social-first storytelling and performance-driven partnerships. This role will report to Assistant Vice President, Content & Influencer Marketing.

PRINCIPAL RESPONSIBILITIES:

The successful candidate's responsibilities will include, but not be limited to:

  • Own and define Simon's creator marketing vision, evolving from campaign-based influencer activations to an always-on, full-funnel creator ecosystem spanning awareness, consideration and conversion
  • Lead and manage agency and partner relationships, setting strategic direction, KPIs and accountability frameworks to ensure best-in-class execution and innovation
  • Build and scale ambassador program, prioritizing long-term partnerships over one-off activations
  • Develop and expand performance-driven creator strategies, including affiliate marketing, creator commerce, trackable links, promo codes and in-center conversion tactics
  • Establish Simon as a leader in social-first, culturally relevant storytelling, identifying trends, formats, and platform behaviors that can translate into viral, shareable content
  • Partner cross-functionally with various teams to integrate creator marketing into enterprise campaigns and local center strategies
  • Create scalable frameworks for localized creator activation, empowering field teams to tap into regional creators while maintaining brand consistency
  • Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed, and distributed across owned, paid and partner channels
  • Build and maintain a high-value network of creators across tiers (nano to celebrity), with a focus on diversity, authenticity, and cultural relevance
  • Leverage data, social listening, and platform insights to inform strategy, optimize performance, and identify opportunities
  • Define measurement frameworks that connect creator activity to business outcomes
  • Manage budgets, forecasting, and investment allocation across campaigns, partners, and platforms
  • Serve as a thought leader internally, educating teams on emerging trends including UGC at scale, creator whitelisting, dark posting, AI-enabled creator matching and social commerce

MINIMUM QUALIFICATIONS:

  • 8+ years of experience in influencer, creator or digital marketing
  • Proven track record of building and scaling creator marketing programs that drive both brand and performance outcomes
  • Deep expertise in the modern creator landscape, including platform dynamics (TikTok, Instagram, YouTube), algorithmic behavior and emerging trends
  • Experience leading agencies and cross-functional teams
  • Strong understanding of creator monetization models, including affiliate, revenue share, paid partnerships and content licensing
  • Data-driven mindset with experience in measurement tools and platforms (e.g., CreatorIQ, Tagger, Captiv8, Aspire, etc.)
  • Experience integrating influencer marketing into broader omnichannel and retail strategies
  • Exceptional communication and storytelling skills, with the ability to translate insights into compelling strategies
  • Highly collaborative, entrepreneurial and culturally curious mindset
  • Prior experience in retail, fashion, lifestyle, or consumer brands strongly preferred

The salary range for this position is $80,000 - $160,000. Actual compensation within that range will be dependent upon various factors, including an individual's skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.

Simon offers a comprehensive benefits package, including, but not limited to, medical, dental, and vision coverage, 401(k), life and AD&D insurance, disability insurance, flexible spending accounts, and paid time off.