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Brand Development Jobs in Atlanta, GA (NOW HIRING)

2020 Companies

Brand Ambassador

Cartersville, GA · On-site

$25/hr

Every shift is an opportunity to create memorable brand experiences while building your ... Whether that's paid holidays, long-term career pathing options, personal development opportunities ...

Papa John's

Brand Manager

Atlanta, GA

Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and ...

Papa John's

Brand Manager

Atlanta, GA · On-site

Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and ...

2020 Companies

Brand Ambassador

Cartersville, GA · On-site

$25/hr

Every shift is an opportunity to create memorable brand experiences while building your ... Whether that's paid holidays, long-term career pathing options, personal development opportunities ...

Coca-Cola

Brand Manager, Signature Sodas

Atlanta, GA

Manage brand and project performance through data analysis by converting KPI's and findings into ... Strong experience within the field of strategic marketing/business development, with a holistic ...

My Amazon Guy

Brand Manager

Alpharetta, GA · Remote

$36K - $80K/yr

Learn brand strategies quickly, identify pain points, and create tailored client plans * Lead ... development * Ability to lead teams, solve issues, and anticipate organizational needs

azurity

Pharmaceutical Brand Manager

Atlanta, GA · On-site

PharmaceuticalBrand Manager/Senior Brand Manager Azurity is seeking a complement to the Marketing ... Oversee development and production of promotional and collateral materials using internal creative ...

Mondo

Brand Channels Manager

Atlanta, GA · Remote

$38 - $44/hr

Contribute to the development and communication of off-premise strategy to the brand team and cross-functional partners. Minimum Requirements: * Bachelor's degree in Marketing or a related field. * 5 ...

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All JobsBrand Development JobsBrand Development Jobs in Atlanta, GA

Brand Development information

See Atlanta, GA salary details

$10.6K

$57.7K

$108.2K

How much do brand development jobs pay per year?

As of Sep 4, 2026, the average yearly pay for brand development in Atlanta, GA is $57,699.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,900.00 and $71,600.00 per year, depending on experience, location, and employer.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

What are the key skills and qualifications needed to thrive in brand development?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

How does a brand development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

How to get into brand development?

To enter brand development, candidates typically need a background in marketing, communications, or business, along with strong creative and strategic skills. Gaining experience through internships, building a portfolio, and developing knowledge of branding tools and platforms can improve prospects. Certifications in marketing or branding can also be beneficial.

What is a career in brand development?

A career in brand development involves creating and implementing strategies to build and strengthen a company's brand identity, including managing brand messaging, positioning, and visual elements. Professionals in this field often work with marketing, design, and market research teams to enhance brand recognition and loyalty, using tools like branding guidelines and market analysis. Strong communication, creativity, and understanding of consumer behavior are essential skills for success in this role.

What are the most commonly searched types of Brand Development jobs in Atlanta, GA?

The most popular types of Brand Development jobs in Atlanta, GA are:

Brand Development jobs near you
Infographic showing various Brand Development job openings in Atlanta, GA as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, 2% Contract, and 1% Nights. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $57,699 per year, or $27.7 per hour.

Brand Program Specialist

Barracuda Networks Inc.

Alpharetta, GA • On-site

Full-time

Medical, Retirement, PTO

Posted 18 days ago

Job description

Req ID: 7-0392
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision yourself at Barracuda
We are seeking a Brand Program Specialist to help the team deliver brand initiatives that differentiate our brand and drive awareness, consideration and pipeline generation. In this role, you will work on brand campaigns, integrated marketing campaigns, product/feature naming , brand identity and brand architecture across all business functions globally
What you'll be working on
  • Brand Campaign and Brand Identity Project Management:
    • Ensure flawless campaign execution for brand campaigns across various channels, including digital, print, OOH, social media, audio.
    • Assist in the development of campaign briefs.
    • Ensure the internal creative team and/or agency partners have ample notice of creative requirements for project completion and equip them with materials/assets necessary for campaign success.
    • Report on progress towards KPIs, flag challenges, anticipate bottlenecks and provide escalation management, for multiple projects simultaneously.
    • Determine where additional cross-functional resources are needed and use collaboration skills to deliver results.
    • Facilitate team meetings (i.e. kick-offs, status, internal/client reviews, etc.), and communicate action steps to ensure clarity and progress to goals.
    • Manage campaign timelines with the internal creative team and agency partners.
    • Establish and maintain clear and regular communications and status updates among team members, stakeholders and management.
    • Work with product marketing and our customer community leads to source data that can be leveraged for brand campaigns.
  • Brand Education:
    • Develop plans to educate employees on the brand and ensure ongoing education as elements of the brand evolve.
  • Drive Consistency of Brand Application Across the Organization:
    • Work closely with internal teams such as channel marketing, product marketing, comms, product development, and sales to ensure alignment and integration of the brand identity into all aspects of the business.
  • Competitive Analysis:
    • Conduct competitor analysis to inform brand strategy and creative and identify opportunities for differentiation and growth.
  • Customer/Prospect/Partner Research:
    • Work with customer community, partner leads and product marketing team to assist and conduct research on product names, brand campaign creative, etc.
  • Budget Management:
    • Initiate vendor paperwork (NDAs, POs, SoWs, etc) and track budgets for brand initiatives, ensuring leadership has regular visibility into actuals vs. forecasts.
  • Performance Tracking:
    • Collaborate with marketing ops to ensure weekly reporting on campaign performance to senior management.
  • Brand Compliance:
    • Ensure compliance with brand standards and legal requirements in all brand communications, naming projects and initiatives.

What you bring to the role
  • 5+ years of experience managing branding, advertising or marketing projects.
  • Experience in advertising, brand management or related roles, with a track record of successfully developing and implementing brand identity initiatives and brand campaigns.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Analytical mindset with the ability to interpret data and metrics to drive decision-making.
  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously and strong attention to detail.
  • Creative thinking and problem-solving abilities.
  • Flexible and able to adapt to change.
  • Proficiency in relevant software and tools, such as Salesforce, Netsuite and Microsoft Office.

What you'll get from us
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility - there are opportunities for cross training and the ability to attain your next career step within Barracuda.
  • Equity, in the form of non-qualifying options
  • Career-growth opportunities
  • High-quality health benefits
  • Retirement Plan with employer match
  • Flexible Time Off and Paid Time Off benefits
  • Volunteer opportunities

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