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Brand Development Manager Jobs in Modesto, CA (NOW HIRING)

Track and manage opportunities using CRM tools to maintain a strong sales pipeline * Attend and ... Act as a brand ambassador to increase visibility and credibility in the market Qualifications:

BRAND INNOVATOR

Modesto, CA · On-site

$26.03 - $32.54/hr

POSITION PURPOSE Responsible for coordinating marketing efforts, including project management ... Assists with the development and implementation of the annual marketing calendar. * Point of ...

... brand development. You'll operate at the intersection of strategy, creativity, and execution, building compelling brands while managing full P&L responsibility and driving go-to-market success. Your ...

... brand development. You'll operate at the intersection of strategy, creativity, and execution, building compelling brands while managing full P&L responsibility and driving go-to-market success. Your ...

Training and Career Development * Generous Paid Time-Off Responsibilities: * Supports specific ... Owning relationships within the retailers Private Label/Own Brand team and understanding the ...

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Brand Development Manager information

See Modesto, CA salary details

$11.6K

$63.3K

$118.7K

How much do brand development manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for brand development manager in Modesto, CA is $63,300.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,800.00 and $78,600.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
What cities near Modesto, CA are hiring for Brand Development Manager jobs? Cities near Modesto, CA with the most Brand Development Manager job openings:
Infographic showing various Brand Development Manager job openings in Modesto, CA as of June 2026, with employment types broken down into 80% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $63,300 per year, or $30.4 per hour.
Market Development Manager - West

Market Development Manager - West

Sazerac Company

Stockton, CA

$98K - $123K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago


Sazerac rating

8.4

Company rating: 8.4 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

49th of 432 rated food and drinks producers


Job description

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.


Are you ready to lead and be a key player in our strategic company expansion in sales? Sazerac invites you to join us as a Chains focused Market Development Manager, where you'll supervise a team and lead a best-in-class salesforce to build brands and make a significant impact in the field, fostering meaningful connections between consumers and our brands. 

What You’ll Be Doing:

As a Chains focused Market Development Manager, you and your team will play a pivotal role in our success story. You’ll supervise a team ofChains Market Development Representatives to build brands, maximize distribution, and solve problems. 

  • Motivation and Development: Inspire and develop your team to build brands to meet individual and company sales objectives. 
  • Strategic Programs: Establish and implement marketing programs for distribution, product activations, merchandise displays, and retail promotions. 
  • Volume Objectives: Help achieve sales objectives for brands according to the priorities. 
  • Field Sales Territory Management: Plan and execute consistent account visits with priority accounts. 
  • KPI Tracking: Implement and support Key Performance Indicators (KPIs) for your team. 

* Job responsibilities may vary by state based on regulatory requirements.

#LI-AP1


Do you have an achievements-based resume? We want to see your successes. Highlight your accomplishments and the impact you've made in your sales career! 

  • Education: Bachelor’s degree in business or related field. 
  • Experience: Minimum 3 years of professional sales experience in the consumer-packaged goods industry (CPG). 
  • Leadership Experience: Proven success in managing and leading people. 
  • Technical Savvy: Demonstrated successful use of sales data analytics and tools to drive sales results, identify market trends, and produce measurable results.  
  • Mobility: A valid driver's license and ability to travel within an assigned district is required.  
  • Schedule: Flexibility to work non-traditional hours, including evenings and weekends. 
  • Travel: Ability to travel up to 50% overnights when necessary. 
  • Location: Candidate must reside in or near the district. 
  • Expenses: Ability to personally cover ordinary and essential business expenses that will be promptly reimbursed 
  • Compliance: Must be able to obtain a relevant solicitor’s permit in any state. 

Preferred Qualifications

  • 3+ years in customer or distributor management
  • On-Premise and Off-Premise sales experience
  • Market development and sales analysis experience 

Physical Requirements

  • Standing for an extended period of time  
  • Ability to pick up and/or move objects up to 35lbs without assistance 
  • Ascend or descend stairs  
  • Ability to drive and visit multiple accounts in one day 
  • Strong communication skills

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $98,000 - $123,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

What’s Next:

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.


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