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Brand Development Manager Jobs in Lancaster, PA (NOW HIRING)

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Brand Development Manager information

See Lancaster, PA salary details

$10.7K

$58.3K

$109.3K

How much do brand development manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for brand development manager in Lancaster, PA is $58,310.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,300.00 and $72,400.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

More about Brand Development Manager jobs

What cities near Lancaster, PA are hiring for Brand Development Manager jobs?

Cities near Lancaster, PA with the most Brand Development Manager job openings:

Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Lancaster, PA as of July 2026, with employment types broken down into 66% Full Time, 33% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $58,333 per year, or $28 per hour.

Category Development Manager

Mountville, PA • On-site

Snackruptors Inc
See more jobs at Snackruptors Incexternal

Full-time

Re-posted 18 days ago

Job description

Snackruptors is a renowned leader in the cracker manufacturing industry, recognized globally for delivering exceptional quality products. Our diverse workforce reflects our commitment to creating an inclusive workplace where every individual is valued. Driven by a shared passion for excellence and innovation, we continuously enhance our cutting-edge production processes and foster a collaborative, results-driven culture. 

Apply now to the Category Development Manager position on our growing Marketing team and be a part of our exciting journey! 

Job purpose

The Category Development Manager is responsible role drives the growth of Branded and Private Label businesses across North America by leading category strategy, business development, and data-driven insights. Working collaboratively with internal and external partners, the role identifies growth opportunities, supports retail and foodservice customers with compelling category stories, and strengthens analytics capabilities to accelerate business and innovation success.

Duties and Responsibilities

The associate’s primary functions and responsibilities are as follows:

  • leverage fact-based insights to develop compelling, data-driven selling stories that influence strategic decisions and stakeholder alignment.
  • Communicate insights and business recommendations to internal and external stakeholders, translating complex data into actionable opportunities.
  • Utilize syndicated data sources (Circana/IRI, Nielsen, Numerator, etc.) and research tools to identify category trends, performance drivers, and growth opportunities by channel, customer, and category.
  • Develop clear, concise reports and presentations that highlight current performance, key insights, and strategic growth opportunities.
  • Lead and mentor a high-performing Category Management team, fostering innovative approaches to category strategy and customer engagement.
  • Support annual brand learning plans by identifying key insights and translating them into actionable business recommendations.
  • Identify opportunity gaps and prioritize brand growth initiatives across Retail and Foodservice channels.
  • Drive strategies that strengthen the base business while identifying opportunities to accelerate sustainable growth.
  • Lead innovation initiatives by developing category and customer strategies that support successful new product launches.
  • Support the Sales Team through customer business reviews, providing data-driven insights and recommendations.
  • Develop impactful sales materials, including sell sheets and presentations, to support brand strategy execution.
  • Develop insight-led assortment and planogram recommendations that maximize category performance across key retail partners.
  • Partner with Sales to develop effective pricing and promotional strategies that support customer and business objectives.
  • Contribute to building a high-performing, collaborative team focused on continuous improvement and category management best practices.
  • Collaborate cross-functionally to support Brand and Sales teams in achieving annual business priorities and growth objectives
  • Perform other assigned duties
  • Follow Health and Safety rules and regulations.
  • Must follow Good Manufacturing Practices, Food Safety, and Food Defense guidelines.
  • Comply with all Company policies and procedures.

Qualifications

  • 3+ years of experience in Category Management, Category Development, or Insights within CPG or a related industry.
  • Expert knowledge of syndicated data sources including Circana/IRI, NielsenIQ, Numerator, and market research tools.
  • Strong understanding of U.S. and Canadian retail and foodservice markets, trends, and consumer dynamics.
  • Analytical thinker with the ability to translate data into actionable insights and business opportunities.
  • University degree in Business, Marketing, or a related field.
  • Strong presentation and communication skills with the ability to influence internal and external stakeholders.
  • Proficient in Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint, with the ability to create and manage documents, spreadsheets, email communications, and presentations effectively.
  • Ability to work in a fast-paced environment.

Working conditions

  • Always work indoors.
  • Compliant with ventilation, cleanliness, space, lighting and temperature.

Physical requirements

  • Sitting involved.
  • May repeat the same movement.
  • Typing involved.

We confirm that this posting represents a current, existing vacancy within our organization. 

Snackruptors Inc. is an equal opportunity employer committed to fair, transparent, and inclusive recruitment practices. In accordance with Americans with Disabilities Act (ADA), we are committed to providing accommodations throughout the recruitment, selection, and assessment processes for applicants with disabilities. If you require disability-related accommodation, please notify our Human Resources (HR) team. 

All personal information collected during the recruitment process is handled in accordance with applicable U.S. federal and state privacy laws and is used solely for recruitment and employment-related purposes. 

Snackruptors Inc. does not charge candidates any fees at any stage of the hiring process. If you suspect that this job posting or any recruitment communication claiming to represent our organization is fraudulent or misleading, please report it to our Human Resources (HR) team or through our official company channels so appropriate action can be taken. 


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