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Brand Development Manager Jobs in Eugene, OR (NOW HIRING)

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Regional Sales Manager - RF Products (NW Territory)

Eugene, OR · Remote

The Business Development Manager (BDM) will be responsible for commercial product sales in the ... is a pioneering brand of innovative RF and microwave interconnect assemblies, cables, and ...

Orgill, Inc.

Senior Manager, Creative Studio

Eugene, OR · On-site

... brand priorities into an effective creative operating model. You will oversee talent development ... The Opportunity As Senior Manager, Creative Studio, you will serve as the day-to-day leader of the ...

KnitWell Group

Assistant Manager

Eugene, OR · On-site

... size brand. Empowering women is kind of our thing. Our inclusive community of customers and ... Partners with SM on self-development goals. * Sets clear objectives; holds self and associates ...

J.Crew

Assistant Manager

Eugene, OR · On-site

You help drive profitability through genuine customer connections, brand loyalty, and strong ... Stay up to date with current fashion trends and industry developments. * Embrace teamwork ...

Lifepoint Health

Case Manager (CM) PRN

Springfield, OR · On-site

Professional Development : Ongoing learning and career advancement opportunities. * Brand new ... Certification in Case Management or Rehabilitation Nursing preferred; for example, Commission for ...

Domino's Pizza

Assistant Manager

Veneta, OR · On-site

... brand. For those with their sights set on becoming managers, a store role can offer the chance to hone their skills in customer service, inventory management and people development. Find your full ...

Domino's

Assistant Manager

Veneta, OR · On-site

... brand. For those with their sights set on becoming managers, a store role can offer the chance to hone their skills in customer service, inventory management and people development. Find your full ...

Lifepoint Health

Case Manager (CM) PRN

Springfield, OR · On-site

Professional Development : Ongoing learning and career advancement opportunities. * Brand new ... Certification in Case Management or Rehabilitation Nursing preferred; for example, Commission for ...

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All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Eugene, OR

Brand Development Manager information

See Eugene, OR salary details

$11K

$60.3K

$113K

How much do brand development manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for brand development manager in Eugene, OR is $60,258.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,700.00 and $74,800.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

More about Brand Development Manager jobs

What cities near Eugene, OR are hiring for Brand Development Manager jobs?

Cities near Eugene, OR with the most Brand Development Manager job openings:

Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Eugene, OR as of June 2026, with employment types broken down into 75% Full Time, 23% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $60,261 per year, or $29 per hour.

Retail Marketing and Sales Manager

Eugene, OR • On-site

Lane Forest Products
Landscape Care and Maintenance Services • 51 - 200 employees
Learn more about Lane Forest Productsexternal

$56K - $71K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Job description

Lane Forest Products is seeking a Retail Marketing and Sales Manager to join our team in Eugene. We’re looking for someone creative, organized, and hands-on who can help grow our brand, support sales, and connect with both retail and business customers in meaningful ways. With over 220 employees, we’re proud to serve homeowners, contractors, landscapers, nurseries, and commercial customers with high-quality landscape materials and organic products throughout our region. This is a great opportunity for someone who enjoys both strategy and execution and wants to make a real impact in a well-respected local company.

What you’ll do

  • Management of the marketing department.
  • Lead marketing campaigns, promotions, and seasonal initiatives.
  • Oversee digital and traditional marketing, including social media, email, website content, and advertising.
  • Partner with sales and leadership to support growth and strengthen customer engagement.
  • Share the Lane Forest story through consistent branding and community-focused marketing.
  • Support content development, vendor coordination, outreach events and brand consistency across locations and customer touchpoints.
  • Merchandising product lines.

What we’re looking for

  • 3 to 5+ years of experience in marketing, brand management, or and sales and marketing.
  • Strong experience with authentic digital marketing, content creation, campaign planning, and brand development.
  • Experience managing social media, email marketing, website content, and promotional campaigns.
  • Excellent communication, organization, and project management skills.
  • Ability to collaborate across departments and manage multiple priorities.
  • Experience in team management.
  • Graphic design experience plus working knowledge of Adobe Illustrator would be an asset.
  • Experience in landscape supply, nursery, agriculture, outdoor products, retail, or related industries an asset.
  • Associates or Bachelor’s degree in marketing, graphic design, communications, business, or related field preferred, or equivalent experience.

Why join Lane Forest Products

  • Be part of a trusted local company with deep roots in the region.
  • Help shape marketing strategy of a company whose heart is in the community.
  • Work with a team who serves both professional and retail customers in a dynamic, authentic way.

BENEFITS (for regular Full-time employees) include:

  • Competitive compensation and benefits offered based on experience. 
  • Health, Vision, Dental, Life Insurance and Supplemental Benefits
  • Employee Assistance and Wellness Programs
  • Purchasing discounts
  • PTO and Holiday Pay
  • 401K and Roth IRA with company match

Apply by adding resume and brief cover letter.

Apply